Brazil
Renan Santos is a Brazilian political activist best known as a co-founder of Movimento Brasil Livre (MBL), the center-right civic movement that gained national prominence during Brazil's political…
Total Followers +20.6%
2.6M
Across Instagram, YouTube
Primary Platform
2.4M followers · 91% of audience
Engagement
5.8%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $28K–$66K / IG post
His candidacy was confirmed at a virtual party convention on July 20, making him the first candidate formally named for the 2026 presidential race. Retired Lt. Col. Aroldo Medina was selected as his running mate.
Agência Pública and Revista Movimento published a major investigation into the MBL-backed party's strategy, noting Santos polling at ~3% nationally (DataFolha) but 10% in São Paulo (Real Time Big Data) as of June 2026.
The party, backed by the MBL network, secured over 500,000 valid signatures and proved state-level directories in at least 9 states before receiving official TSE registration.
In an interview, Santos set an ambitious goal for 2026 and argued the MBL deliberately avoided the 'culture of easy likes and followers' that he says hurt Bolsonaro politically.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +88K +3.7% | +15K +6.1% | +0 +0.0% | +103K |
| Last 30 days | +484K +20.5% | +51K +20.7% | +0 +0.0% | +535K |
| Last 90 days | +1.8M +74.4% | +244K +100.0% | +0 +0.0% | +2M |
| Last 365 days | +1.8M +74.4% | +244K +100.0% | +0 +0.0% | +2M |
Daily follower snapshots from CreatorDB's longitudinal index.
Renan Santos is a Brazilian political activist best known as a co-founder of Movimento Brasil Livre (MBL), the center-right civic movement that gained national prominence during Brazil's political turbulence of the mid-2010s, particularly through the mass protests surrounding Dilma Rousseff's impeachment. He subsequently founded Partido Missão and, as of mid-2026, had declared a presidential candidacy under that banner. Outside politics, he maintains a secondary public identity as guitarist in the band Limão Rosa — an unconventional combination that adds cultural texture to an otherwise policy-driven persona and helps soften his image beyond core activist circles.
His content across Instagram and YouTube is firmly political: rapid commentary on government actions, campaign messaging, event mobilization, and electoral appeals — with post framing that leans toward provocation and urgency to drive clicks. An engagement rate well above the category median points to a highly activated follower base with strong ideological alignment, more characteristic of movement-building than passive entertainment viewership. His audience concentrates heavily in the 18–34 age range and is overwhelmingly Brazilian. With no conventional brand sponsorships apparent, his commercial relevance centers on political fundraising and grassroots mobilization, positioning him as a distinctly political macro-creator whose influence is measured in voter activation rather than consumer conversion.
renansantosmbl reaches an audience concentrated in Brazil primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a politics creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 5.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows politics content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in politics and related categories, renansantosmbl offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at @renansantosmbl's tier (Macro, 2.6M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
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Yes, Renan Santos is a declared candidate for president of Brazil, running under the Partido Missão. His campaign is heavily documented on Instagram and YouTube, where he posts rally footage, political commentary, and fundraising calls aimed at a predominantly young Brazilian audience.
MBL stands for Movimento Brasil Livre, a Brazilian libertarian and conservative political movement that rose to national prominence in the mid-2010s. Renan Santos describes himself as a founder of MBL in his own bio, and the movement served as a major launchpad for his political career.
Partido Missão is the political party Renan Santos founded and through which he is pursuing the presidency of Brazil. It positions itself as a challenger to the established Brazilian party system, building on the base he cultivated through MBL.
Yes, Renan Santos is the guitarist for the Brazilian band Limão Rosa, which he references in both his Instagram and YouTube bios. It makes him one of the more unusual political figures in Brazil — an active band member running for the country's highest office.
The vaquinha is a public crowdfunding campaign Renan Santos uses to finance his presidential run. Crowdfunding through a vaquinha is a grassroots fundraising method common among challenger candidates in Brazil, and he actively promotes it at the top of his profile.
Renan Santos regularly publishes critical commentary targeting President Lula, including videos he frames as exposing bizarre or scandalous moments from Lula's government. This anti-Lula content is a defining pillar of his online presence and consistently drives strong audience interaction on both Instagram and YouTube.
Renan Santos organized a political rally at Largo São Francisco, a historic square in central São Paulo traditionally associated with student movements and political demonstrations. He promoted it directly on Instagram as part of his presidential campaign mobilization.
Yes, Renan Santos unveiled a campaign jingle as part of his presidential run, announcing it enthusiastically on Instagram. Given that he is also the guitarist of the band Limão Rosa, incorporating music into his campaign is a natural extension of his public identity.
Renan Santos has well over 2 million followers on Instagram and over 200,000 subscribers on YouTube, placing him firmly in the Macro influencer tier. Both platforms saw exceptional growth in a short window, a pattern consistent with the surge in visibility that comes from a high-profile presidential campaign.
Renan Santos's Instagram engagement runs nearly four times the category median for political accounts, which is rare at his scale. His combination of provocative anti-government content, a grassroots crowdfunding narrative, and a core audience where more than half of followers are under 35 creates the kind of emotionally invested community that interacts heavily with every post.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@renansantosmbl · Instagram
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