Brazil
Renan Zimmer is a Brazil-based guitar instructor who built his YouTube channel around a straightforward premise: teaching everyday people to play acoustic guitar quickly and without frustration.
Total Followers +1.1%
191K
Across YouTube
Primary Platform
YouTube
191K followers · 100% of audience
Engagement
6.6%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. — / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 191,000 | +2K | 6.6% | — | 6 months ago |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +1K +0.5% | +0 +0.0% | +0 +0.0% | +1K |
| Last 30 days | +2K +1.1% | +0 +0.0% | +0 +0.0% | +2K |
| Last 90 days | +7K +3.8% | +0 +0.0% | +0 +0.0% | +7K |
| Last 365 days | +7K +3.8% | +0 +0.0% | +0 +0.0% | +7K |
Daily follower snapshots from CreatorDB's longitudinal index.
Renan Zimmer is a Brazil-based guitar instructor who built his YouTube channel around a straightforward premise: teaching everyday people to play acoustic guitar quickly and without frustration. His content sits firmly in the Brazilian popular music tradition, offering simplified tutorials drawn from beloved national artists — Raul Seixas, Zezé di Camargo e Luciano, and classic hits from the 1970s and 1980s figure prominently in his catalogue. The approach is deliberate and practical — chord charts, ear-training tips, and condensed song breakdowns aimed at beginners and intermediate players who want recognizable results fast. The recurring use of hashtags tied to Brazilian social culture, like #churrasco, reinforces that his audience engages with guitar as a leisure and community activity rather than a professional pursuit.
His audience skews heavily male and older than the typical YouTube creator demographic, with a significant share of viewers in the 35-and-above brackets — a cohort with both disposable income and nostalgia for the classic repertoire he teaches. Despite a recent stretch without uploads, the channel has maintained steady subscriber growth and an engagement rate well above the category median, suggesting an audience that actively returns to existing content rather than simply passthrough viewing. That retention profile makes Zimmer an interesting fit for instrument, music education, and hobby-adjacent brands targeting adult Brazilian men with genuine purchase intent.
Renan_Zimmer reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via long-form YouTube integrations. As a music creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 6.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in music and related categories, Renan_Zimmer offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Renan_Zimmer's tier (Mid, 191K combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Renan Zimmer built his channel specifically around beginners and intermediate players who have never touched a guitar before. He describes his mission as helping ordinary people unlock their musical potential, and his lessons are structured to be practical, dynamic, and deliberately simplified so nothing feels overwhelming from the start.
Yes, Renan Zimmer has dedicated content covering Raul Seixas, including a compilation that walks through ten of the iconic Brazilian rock artist's songs in a simplified format for acoustic guitar. It is one of the more comprehensive Raul Seixas tutorial sets available in Portuguese on YouTube.
Yes, classic sertanejo is part of Renan Zimmer's repertoire, and he has broken down songs by Zezé di Camargo e Luciano for guitar students. 'O Último Dos Apaixonados' is among the tracks he has featured, making beloved Brazilian country ballads accessible for learners.
Yes, learning to pick out songs by ear — what Brazilian musicians call tirar músicas de ouvido — is one of the core skills Renan Zimmer explicitly teaches alongside his chord tutorials. He frames it as a way for students to become musically independent rather than relying entirely on written charts.
Yes, Renan Zimmer regularly provides cifras — the Brazilian term for chord charts or tablature — within his video lessons. His tutorial for 'Chorando se Foi,' for example, is specifically described as covering the complete solo with a full cifra, so students can follow along at their own pace.
Renan Zimmer's content covers a broad slice of classic Brazilian popular music, including sertanejo, MPB, and Brazilian rock from the 1970s and 1980s. Artists like Raul Seixas, Zezé di Camargo e Luciano, and Wando appear in his tutorials, reflecting a repertoire that resonates with listeners who grew up with those songs.
As of mid-2026, Renan Zimmer had gone roughly six months without posting new content to his YouTube channel. No public explanation has been shared for the pause, though his existing library of guitar lessons continues to attract views and engagement well above the average for music education channels.
Renan Zimmer identifies himself as a professor de violão — a guitar teacher by profession — rather than a content creator who happens to play guitar. His channel is built around a structured teaching approach, and his framing consistently prioritizes methodology and skill-building over entertainment.
Renan Zimmer's channel is approaching 200,000 subscribers, placing him in the mid-tier for Brazilian music education content on YouTube. What stands out is his engagement rate, which runs well above the category median, suggesting his audience is genuinely active rather than passive.
Renan Zimmer's audience is overwhelmingly Brazilian — over 90% of his viewers are based in Brazil — and skews heavily male, with the largest share of viewers aged 45 and above. That older demographic almost certainly reflects the classic Brazilian repertoire he teaches, which hits hardest for people who grew up listening to those songs.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@renan_zimmer · YouTube
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