United States
Remingtonavenue is a U.S.-based home and lifestyle creator whose central premise — designer-quality results through DIY methods anyone can actually attempt — has built a substantial following concentrated on Instagram.
Total Followers +0.8%
1.3M
Across Instagram, TikTok
Primary Platform
YouTube
1.2M followers · 95% of audience
Engagement
2.9%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $14K–$34K / IG post
Mysha Bolen partnered with product development firm Thread Vision to launch Remington Avenue Design, translating audience demand into lifestyle products. Both debut items — a custom brushed-fleece robe and DIY safety goggles — sold out shortly after launch.
Mysha Bolen launched a named co-branded collab with custom window-treatment brand Uptown Drapes, offering followers a $100-off promo code (Mysha100) — a step up from a standard sponsored post to a named partnership.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +2K +0.2% | +0 +0.0% | +0 +0.0% | +2K |
| Last 30 days | +10K +0.9% | +0 +0.0% | +0 +0.0% | +10K |
| Last 90 days | +26K +2.2% | +299 +0.4% | +0 +0.0% | +26K |
| Last 365 days | +26K +2.2% | +299 +0.4% | +0 +0.0% | +26K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Valspar Home / Paint | Sponsored content | 2026 | — | |
| Cupshe Fashion / Swimwear | Sponsored content | 2026 | — |
Remingtonavenue is a U.S.-based home and lifestyle creator whose central premise — designer-quality results through DIY methods anyone can actually attempt — has built a substantial following concentrated on Instagram. The channel name, evoking a residential streetscape, anchors the brand identity firmly in domestic life: room makeovers, renovation projects, wall decor builds, paint transformations, and home styling hacks form the core of the content. The tone is instructional but approachable, positioning the creator less as a professional interior designer and more as a knowledgeable neighbor sharing what works. A partnership with Valspar paint underscores the depth of commitment to renovation-adjacent content, while a shoppable strategy through LTK signals that the audience is actively purchasing the products featured on screen.
The audience skews heavily female and is concentrated in the millennial and early Gen X brackets — precisely the demographic navigating first or second home ownership and motivated to improve spaces on a realistic budget. With engagement running well above category median, the following is demonstrably active rather than passive, a meaningful signal for brands selling products that require some consideration before purchase. The current sponsor mix — home improvement brands alongside lifestyle crossovers like Cupshe — suggests an opportunity to deepen partnerships within the home goods, paint, and renovation tool categories where audience intent is strongest. As housing-focused content continues to perform well among cost-conscious homeowners seeking alternatives to full professional renovation, Remingtonavenue is well positioned to expand brand relationships in the materials, furnishings, and home retail space.
Remingtonavenue reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Home / Paint, Fashion / Swimwear, a clear signal of fit for brands in those categories. Demonstrated partners include Valspar and Cupshe. Engagement on YouTube runs around 2.9%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows diy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Home / Paint and related categories, Remingtonavenue offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Remingtonavenue's tier (Macro, 1.3M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Remingtonavenue posts home makeover projects, renovation upgrades, DIY wall decor, and interior styling tips — all built around making a space look like a designer touched it without hiring one. The recurring idea is that the results look high-end but the process is something a regular homeowner can follow.
Yes, Remingtonavenue has an active partnership with Valspar and tags her sponsored paint content with #valsparpartner. She's used the partnership to showcase bold color choices in room transformations, including a blue dining room she asked her audience about.
Remingtonavenue has a brand partnership with Cupshe, the women's swimwear and fashion label, which appears in her sponsored content alongside her home decor collaborations. The #cupshepartner tag marks those posts, showing her brand mix extends a bit beyond purely home-focused sponsors.
Yes, Remingtonavenue uses LikeToKnowIt — you'll see the #liketkit hashtag across her posts — so followers can shop the exact products, materials, and decor items she features in her projects. It's one of the main ways her audience finds and buys what they see in her content.
That's the core promise of her brand — her own tagline is "designer style DIY you can actually do," which signals the projects are picked and explained specifically for non-professionals. She leans away from contractor-level complexity and toward upgrades that feel achievable for renters and first-time homeowners alike.
DIY wall decor is one of Remingtonavenue's signature content pillars, and the hashtag #diywalldecor shows up consistently across her posts. Her approach typically focuses on making walls look deliberately styled and elevated rather than bare or generic, using techniques that don't require heavy tools or professional skills.
Remingtonavenue explicitly lists "sharing meals" in her Instagram bio alongside home projects and DIY tips, so food content is a deliberate part of her brand rather than an accident. It fits a broader lifestyle-at-home angle that covers how people cook and eat in the spaces she helps them design.
Her framing consistently emphasizes accessibility — the "designer style" label is meant to describe the look of the outcome, not the cost of the process. She positions her DIY tips as a way to get an elevated aesthetic without paying designer prices, which resonates strongly with her core audience of younger homeowners and renters.
Remingtonavenue is active on Instagram, TikTok, and YouTube. Her largest and most-engaged community is on Instagram, where she has built a following well over one million, while YouTube is listed as her primary long-form platform.
Remingtonavenue's audience is overwhelmingly female — roughly eight in ten followers are women — with the biggest segment falling in the twenty-five to thirty-four age range. The majority of her followers are in the United States, which lines up with her English-language, North American home improvement content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@remingtonavenue · YouTube
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