Brazil
Tainara Reis, known online as Reistainara, is a Brazilian professional makeup artist who has built a multi-platform beauty following anchored on YouTube, where she has surpassed one million subscribers.
Total Followers -0.0%
1.9M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1M followers · 54% of audience
Engagement
12.8%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $7.3K–$17K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -389 -0.1% | +0 +0.0% | -389 |
| Last 30 days | +0 +0.0% | -389 -0.1% | +0 +0.0% | -389 |
| Last 90 days | +0 +0.0% | -972 -0.2% | +0 +0.0% | -972 |
| Last 365 days | +0 +0.0% | -972 -0.2% | +0 +0.0% | -972 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| vizzelaoficial Sponsorship | Sponsored content | May 2026 | — | |
| Insider Store Sponsorship | Sponsored content | YouTube | Dec 2025 | — |
| Ebac Sponsorship | Sponsored content | YouTube | Nov 2025 | — |
| Tata Beauty Beauty / Cosmetics | Founder / owned brand | Long-term | — | |
| Nestlé Materna Health / Supplements | Sponsored content | 2025–2026 | — | |
| Farmácias São João Retail / Pharmacy | Sponsored content | 2025–2026 | — |
Tainara Reis, known online as Reistainara, is a Brazilian professional makeup artist who has built a multi-platform beauty following anchored on YouTube, where she has surpassed one million subscribers. She positions herself as a candid, self-described perfectionist with a particular affinity for Brazilian-made beauty products — a point of distinction in a niche typically dominated by international labels. Her content blends technical tutorials covering foundation layering, skincare, and her signature "pele impermeável" (waterproof skin) technique with candid personal moments, including recent motherhood content that has deepened audience trust and broadened her appeal beyond purely instructional beauty coverage.
Her YouTube engagement rate runs substantially above the category median, signaling a participatory audience rather than a passive one — a meaningful differentiator for brand evaluations. The core demographic skews young-adult women aged 18–34, with a notable share of traffic originating outside Brazil, likely driven by Portuguese-speaking diaspora communities. Beyond content creation, Reis co-founded the Tata Beauty brand, giving her a founder-creator identity that adds commercial depth. Partnerships with Ebac, a Brazilian online education platform, alongside beauty and retail sponsors indicate a brand profile that already extends past the traditional makeup vertical, broadening her appeal as her audience continues to grow.
Reistainara reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Beauty / Cosmetics, Health / Supplements, Retail / Pharmacy, a clear signal of fit for brands in those categories. Demonstrated partners include vizzelaoficial and Insider Store. Engagement on YouTube runs around 12.8%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Reistainara's tier (Macro, 1.9M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
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Reistainara's real name is Tainara Reis. Her handle is simply her surname and first name swapped — Reis + Tainara — a wordplay approach common among Brazilian creators who want a distinctive username while keeping their identity recognizable.
Yes, Reistainara owns Tata Beauty, which she promotes under the handle @tatabeautyoficial_. The brand appears across all of her platform bios and sits at the center of her identity as both a content creator and a working makeup artist.
Pele Impermeável means Waterproof Skin in Portuguese, and it is Reistainara's signature makeup concept. She refers to herself as "Dona da Pele Impermeável" — the creator and owner of the technique — making it one of the most distinctive pillars of her brand across YouTube, Instagram, and TikTok.
Reistainara opens her videos with "Oi, pintas!" — a playful, affectionate nickname she uses for her audience. It is her signature greeting and a defining part of the warm, personality-driven tone she describes in her YouTube bio as "maquiagem, risadas e muito amor" — makeup, laughs, and a lot of love.
Reistainara shared that her baby spent time in the UTI — the Brazilian term for the ICU — after many followers asked about it, and she posted a dedicated video explaining the full reason. She later followed up with the relief-filled news that her baby was finally home, turning a difficult personal moment into an open conversation with her community.
Reistainara is a professional makeup artist — she describes herself as "maquiadora profissional" in her YouTube bio. Beyond client work, she teaches self-application makeup (automaquiagem) through her channel, translating professional techniques into tutorials accessible to everyday viewers.
Reistainara explicitly states she is passionate about produtos nacionais — Brazilian domestic brands — which is a defining angle of her content. This focus on homegrown beauty products sets her apart from creators who lean heavily on international luxury labels, and it resonates strongly with her core audience.
Vizzela is a Brazilian beauty brand that partnered with Reistainara for sponsored content on Instagram, with the collaboration running into mid-2026. The deal fits naturally with her publicly stated love of national makeup brands and her professional background in beauty.
Reistainara's YouTube channel centers on makeup tutorials, beauty product reviews, and self-application techniques she calls automaquiagem. She layers in personal storytelling and humor alongside the beauty content, which she sums up in her own words as "maquiagem, risadas e muito amor" — makeup, laughs, and a lot of love.
Reistainara has surpassed the 1 million subscriber mark on YouTube, a milestone she highlights in her own Instagram and TikTok bios. Her overall engagement rate runs dramatically above the beauty category average, reflecting the unusually tight connection she has built with her audience across platforms.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@reistainara · YouTube
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