Fashion & Lifestyle
Japan
Japan
Reinahoshi1015
Full Creator Stats
Reinahoshi1015 is a creator with a presence on Instagram (506,853 followers), based in Japan.
Japan
Reinahoshi1015 is a creator with a presence on Instagram (506,853 followers), based in Japan.
Total Followers -0.2%
506K
Across Instagram
Primary Platform
506K followers · 100% of audience
Engagement
0.0%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $7.6K–$18K / IG post
Reina Hoshi partnered with Japanese women's brand ur's (ユアーズ) for a recurring seasonal collab, featuring elegant spring/summer womenswear curated to her signature polished-casual aesthetic.
New collab pieces with mass-market retailer Shimamura went on sale in January (1/7) and February (2/25), continuing her long-running co-branded partnership with the chain.
A collab black formal wear line with Shimamura launched at the end of July 2025, announced via her official Ameba blog.
Reina Hoshi announced another seasonal yukata collaboration with Shimamura in May 2025, continuing what appears to be an annual tradition with the budget fashion retailer.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 506,268 | -1K | 0.0% | 1.2 | 3 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -304 -0.1% | +0 +0.0% | +0 +0.0% | -304 |
| Last 30 days | -1114 -0.2% | +0 +0.0% | +0 +0.0% | -1114 |
| Last 90 days | -2734 -0.5% | +0 +0.0% | +0 +0.0% | -2734 |
| Last 365 days | -2734 -0.5% | +0 +0.0% | +0 +0.0% | -2734 |
Daily follower snapshots from CreatorDB's longitudinal index.
Reinahoshi1015 is a creator with a presence on Instagram (506,853 followers), based in Japan. Their content sits in the fashion & lifestyle space. Their YouTube bio reads: "星 玲奈📍Tokyo🧍🏻♀️160cm 👨👩👧👦Mom of 2👦🏻(15)👧🏻(14) fashion / beauty / lifestyle @aunely_store 公式アンバサダー 📚きれいめカジュアルでつくる大人コーデ 📚印象美人コーデのつくり方". The full audience and engagement breakdown is below.
Reinahoshi1015 reaches an audience concentrated in Japan primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Fashion / Apparel, a clear signal of fit for brands in those categories. Demonstrated partners include kuih_store and aunely_store. Engagement on YouTube runs around 0.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Japan-focused brands in Fashion / Apparel and related categories, Reinahoshi1015 offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Reinahoshi1015's tier (Mid, 506K combined followers, Japan). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Reinahoshi1015's real name is 星 玲奈, romanized as Hoshi Reina. She uses @reinahoshi1015 as her consistent handle across platforms, weaving her given name directly into her personal brand identity.
Yes, Reinahoshi1015 is a mother of two teenagers — a son aged 15 and a daughter aged 14, which she mentions openly in her Instagram bio. This makes her notably relatable to her core audience of women in their late 20s and 30s who follow her for grown-up, everyday fashion inspiration.
Yes, Reinahoshi1015 identifies herself as an official ambassador for @aunely_store directly in her Instagram bio. The partnership aligns naturally with her signature きれいめカジュアル aesthetic, which centres on clean, polished adult fashion.
Uniqlo coordinates are central to Reinahoshi1015's content — hashtags like #ユニクロコーデ and #uniqloコーデ appear consistently across her posts. She also frequently features GU, Uniqlo's sister brand, styling both into refined, wearable looks for adult women.
きれいめカジュアル (kirei-me casual) refers to a clean, polished take on everyday casual dressing — think smart-casual with a feminine elegance rather than a relaxed or streetwear feel. Reinahoshi1015 built her brand specifically around this aesthetic as a framework for 大人コーデ, meaning outfit styling aimed at adult women who want to look put-together without overdressing.
印象美人コーデ translates roughly to 'impression beauty coordinates' — outfit combinations engineered to create an immediately beautiful and elegant first impression. It is one of two core styling philosophies Reinahoshi1015 uses to help her followers build a wardrobe that reads as effortlessly refined.
Reinahoshi1015 is 160 cm tall, a detail she lists in her Instagram bio. This is practically useful context for her audience, since she regularly styles Uniqlo and GU pieces where hem lengths and proportions vary noticeably by height.
Yes, hair styling is a consistent part of Reinahoshi1015's output alongside her fashion posts, reflected by #ヘアアレンジ being one of her most-used hashtags. This broader beauty-and-styling approach positions her as a full lifestyle reference rather than a pure fashion account.
Reinahoshi1015 is based in Tokyo, Japan, as she notes directly in her Instagram bio. The vast majority of her audience is also in Japan, which makes sense given that her content leans heavily on brands like Uniqlo and GU that are widely accessible in the Japanese market.
In 2026, Reinahoshi1015 has partnered with kuih_store for sponsored content on Instagram. The collaboration fits within her lifestyle and fashion niche, where she regularly introduces her predominantly female Japanese audience to brands that complement her elegant, clean-casual aesthetic.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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