United States
Reggie Bush is a former NFL running back whose career spanned more than a decade, most memorably with the New Orleans Saints — where he was part of the Super Bowl XLIV championship roster — and later with the Miami Dolphins, Detroit Lions, and San Francisco 49ers.
Total Followers +0.0%
740K
Across Instagram
Primary Platform
740K followers · 100% of audience
Engagement
3.3%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $11K–$26K / IG post
Bush co-founded the UAT, a competitive golf league for current and former pro athletes across NFL, NBA, MLB, NHL, and more. The inaugural event took place June 24–27 at Torrey Pines in San Diego, with Michael Strahan on the advisory board and PGA Tour veteran Len Brown serving as CEO.
Alongside former NFL player Terrence C. Murphy Sr., Bush launched a private equity firm focused on acquiring controlling stakes in emerging sports leagues, from pickleball to golf.
The former USC Heisman Trophy winner appeared on the deluxe edition cover of EA Sports' college football franchise alongside current college stars Jeremiah Smith and Ryan Williams.
Bush's legal team argued the three organizations earned significant revenue from his name, image, and likeness during and after his time at USC without compensation. The suit is separate from his ongoing defamation case against the NCAA.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 740,473 | +0 | 3.3% | 0.9 | 4 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -222 -0.0% | +0 +0.0% | +0 +0.0% | -222 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | -1629 -0.2% | +0 +0.0% | +0 +0.0% | -1629 |
| Last 365 days | -1629 -0.2% | +0 +0.0% | +0 +0.0% | -1629 |
Daily follower snapshots from CreatorDB's longitudinal index.
Reggie Bush is a former NFL running back whose career spanned more than a decade, most memorably with the New Orleans Saints — where he was part of the Super Bowl XLIV championship roster — and later with the Miami Dolphins, Detroit Lions, and San Francisco 49ers. A Heisman Trophy winner out of USC, an award restored to him in 2021 after years of controversy, Bush built a public profile that reached well beyond the field during his playing years. Now based in the Los Angeles area, he has moved into sports commentary and media while staying active in youth athletics, regularly documenting his involvement with the San Fernando Valley Chargers' 11-and-under football program.
Reggie Bush reaches an audience concentrated in United States primarily through Instagram, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Finance / Banking, Footwear / Apparel, a clear signal of fit for brands in those categories. Demonstrated partners include Bank of America and Skechers. Engagement on Instagram runs around 3.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows sport content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Finance / Banking and related categories, Reggie Bush offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Reggie Bush's tier (Mid, 740K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes. The Heisman Trophy Trust restored Reggie Bush's 2005 Heisman Trophy in April 2024, after the NCAA updated its rules around name, image, and likeness compensation. Bush had voluntarily returned the trophy in 2010 following an NCAA investigation into improper benefits he received while playing at USC — making the restoration a major moment more than a decade in the making.
Bush surrendered his 2005 Heisman Trophy in 2010 after an NCAA investigation found he and his family had accepted improper benefits — including housing and cash — from sports marketers while he was still a student-athlete at USC. The university also faced significant sanctions as a result of the violations. The evolving NIL landscape eventually led to the trophy being officially restored to him in 2024.
Yes. Bush regularly posts about coaching the San Fernando Valley Chargers, a youth football program at the 11U (11-and-under) level, using hashtags like #sfvchargers and #boltgang. It appears to be a hands-on role, with him sharing drills and game moments on Instagram.
Reggie Bush has a Bank of America partnership centered around golf, reflected in the hashtags #bofapartner and #bofagolfwithus that appear across his sponsored content. He shares golf course recommendations and golf-related lifestyle posts as part of the collaboration, fitting his post-NFL identity as an avid golfer.
Yes. Reggie Bush and Kim Kardashian had a well-publicized relationship from around 2007 to 2010, making them one of the more recognizable celebrity couples of that era. They broke up and reconciled multiple times before splitting for good; Bush later married dancer Lilit Avagyan in 2014.
Yes. Bush filed for divorce from Lilit Avagyan in 2023 after the couple had been married since 2014 and had children together. The split was widely covered given Bush's public profile and the length of their marriage.
Yes. Bush won Super Bowl XLIV with the New Orleans Saints in February 2010, defeating the Indianapolis Colts. It was a landmark moment for the city of New Orleans, coming just years after Hurricane Katrina, and remains one of the most celebrated Super Bowls in NFL history.
Based on his own Instagram posts, yes — Bush has joked about lactose intolerance being a serious personal issue, writing that being given real milk is "like stabbing me in the stomach." It's a recurring personality detail he shares in his more casual lifestyle content.
Bush's Instagram now leans heavily into golf, youth football coaching with the SFV Chargers, and personal lifestyle moments — a notable shift from his active NFL days. He mixes sponsored content (like his Bank of America golf partnership) with candid, humor-driven posts and Miami nostalgia, building a relaxed post-career persona.
Reggie Bush has just under 750,000 followers on Instagram, placing him in the Mid-tier creator range. His engagement rate runs well above the category average — roughly double the typical benchmark — which is notable given that his audience skews heavily toward women aged 25–34.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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