United States
Recovery Rockstars is a U.S.-based community brand founded by Kevin Z, built around destigmatizing addiction and amplifying personal recovery journeys.
Total Followers -0.2%
18K
Across Instagram
Primary Platform
YouTube
18K followers · 100% of audience
Engagement
3.0%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $454–$1.3K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 18,154 | -31 | 3.0% | — | 2 years ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -31 -0.2% | +0 +0.0% | +0 +0.0% | -31 |
| Last 90 days | -82 -0.4% | +0 +0.0% | +0 +0.0% | -82 |
| Last 365 days | -82 -0.4% | +0 +0.0% | +0 +0.0% | -82 |
Daily follower snapshots from CreatorDB's longitudinal index.
Recovery Rockstars is a U.S.-based community brand founded by Kevin Z, built around destigmatizing addiction and amplifying personal recovery journeys. The project centers on the Recovery Rockstars UNCUT Podcast, where raw, unfiltered stories from people in recovery serve as a counter-narrative to shame-based portrayals of addiction. The brand's hashtag strategy — drawing heavily from sobriety and sober-living communities — reflects a grassroots, peer-support orientation rather than a clinical or institutional one, positioning it firmly within the lived-experience side of the recovery conversation.
Despite a micro-tier audience, Recovery Rockstars posts an engagement rate roughly double the category median, signaling a community with genuine personal stakes in the content rather than passive followers. The follower base splits evenly across genders — somewhat atypical in recovery media — suggesting broad reach across the sobriety conversation rather than a narrow demographic pocket. Activity on Instagram has been dormant for some time, likely pointing to a shift toward audio-first or longer-form channels. That podcast-led model positions the brand well for partnerships with mental health platforms, sober-curious lifestyle companies, and wellness sponsors looking for authentic, community-rooted access to the recovery audience.
Recoveryrockstars reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a fitness creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows fitness content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in fitness and related categories, Recoveryrockstars offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Recoveryrockstars's tier (Micro, 18K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Kevin Z is the founder of Recovery Rockstars, the US-based community account and podcast dedicated to addiction recovery. He built the brand around a mission of ending stigma around addiction by platforming real people's sobriety journeys, describing it himself as sharing "kick-ass recovery stories."
Recovery Rockstars UNCUT is the podcast arm of the Recovery Rockstars brand, where guests share their personal addiction and sobriety stories without a filter. The "UNCUT" name signals a raw, unpolished format — the kind of honest conversation that founder Kevin Z says is essential to breaking down the stigma around addiction.
The core mission of Recovery Rockstars is to push back against shame and silence that surrounds addiction by giving real people a platform to tell their stories openly. The idea is that hearing authentic voices from those in recovery normalizes the struggle and makes it easier for others to seek help without fear of judgment.
Recovery Rockstars covers addiction and sobriety broadly, not just alcohol. Their hashtag use spans #alcoholfree and #soberliving alongside general recovery tags like #recoveryispossible and #recoveryjourney, suggesting their community welcomes people in recovery from any substance or addictive behavior.
Yes — sharing real, personal recovery stories is the entire format of the Recovery Rockstars brand. Rather than expert commentary or clinical advice, the content is built around first-person accounts of what addiction looked like and what recovery made possible, which is what drives their above-average engagement.
"We Do Recover" is a well-known affirmation phrase in sobriety communities, used to counter the idea that addiction is a life sentence. Recovery Rockstars uses #wedorecover as part of their content to signal solidarity with people in all stages of recovery and to reinforce that lasting sobriety is achievable.
As of mid-2026, Recovery Rockstars has not posted on Instagram for roughly two years, with their last upload dating back to around 2024. Their primary platform is listed as YouTube, so ongoing content activity is most likely happening there rather than on Instagram.
Recovery Rockstars lists YouTube as their primary platform, though they also built an early audience on Instagram. The podcast format — Recovery Rockstars UNCUT — lends itself more naturally to long-form video and audio, which aligns with YouTube being the central home for their content.
The Recovery Rockstars community is built for people in recovery, those supporting loved ones through addiction, and anyone who wants to reduce the shame around seeking help. Their audience skews evenly between men and women, which is notable for a recovery-focused creator and reflects the broad reach of their storytelling approach.
Recovery Rockstars runs engagement well above the typical rate for community-focused accounts, which makes sense given the deeply personal nature of addiction and sobriety content. Audiences in recovery tend to be highly invested — commenting, sharing, and connecting — because the stories reflect their own lived experience.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@recoveryrockstars · YouTube
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