Recipetineats is a creator with a presence on YouTube (833,000 followers), Instagram (1,879,344 followers), TikTok (382,200 followers).
Total Followers +1.5%
3.1M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
833K followers · 27% of audience
Engagement
3.1%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $23K–$53K / IG post
Nagi Maehashi's cookbook 'Tonight' took the top prize at the 2025 Australian Book Industry Awards, defeating fellow nominee Brooke Bellamy just days after the public plagiarism allegations broke.
Nagi Maehashi alleged that Brooke Bellamy's bestselling cookbook 'Bake with Brooki' contained her caramel slice and baklava recipes without attribution. Bellamy denied the claims; the story triggered widespread media coverage and online debate, with Maehashi later urging fans to stop trolling Bellamy.
RecipeTin Eats' second cookbook launched to record-breaking sales in Australia, cementing Nagi Maehashi as one of the country's biggest publishing phenomena.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +1K +0.1% | +5K +0.2% | +1K +0.4% | +7K |
| Last 30 days | +5K +0.6% | +29K +1.5% | +12K +3.2% | +46K |
| Last 90 days | +14K +1.7% | +63K +3.4% | +29K +7.5% | +106K |
| Last 365 days | +14K +1.7% | +63K +3.4% | +29K +7.5% | +106K |
Daily follower snapshots from CreatorDB's longitudinal index.
Recipetineats is a creator with a presence on YouTube (833,000 followers), Instagram (1,879,344 followers), TikTok (382,200 followers). Their content sits in the food & cooking space. Their YouTube bio reads: "The official YouTube cooking channel of RecipeTin Eats (www.recipetineats.com). It's all about making amazing food with everyday ingredients, even if you are short on time and cost conscious. Fast prep. BIG flavours. Extraordinary food! Al". The full audience and engagement breakdown is below.
Recipetineats reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a food creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in food and related categories, Recipetineats offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Recipetineats's tier (Macro, 3.1M combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
RecipeTin Eats is the brand of Nagi Maehashi, a Japanese-Australian recipe developer and food writer based in Australia. She built what started as a recipe blog into one of the most-visited cooking websites in the world, while also authoring cookbooks and running a charitable food operation alongside the main brand.
Dozer was Nagi Maehashi's golden retriever who became a fan favorite through his regular appearances at the bottom of nearly every RecipeTin Eats recipe page and across her social channels. Dozer passed away, which Nagi shared openly with her community — she has since welcomed a new puppy who now makes appearances on her social media.
RecipeTin Meals (@recipetin_meals) is a nonprofit foodbank founded by Nagi Maehashi that operates alongside the RecipeTin Eats brand. It prepares and distributes meals to people experiencing food insecurity, and Nagi regularly promotes it across her platforms as a core part of her giving-back mission.
Yes, RecipeTin Eats is an Australian brand created and run by Nagi Maehashi, and that Australian sensibility shows up in content like jaffle recipes and her down-to-earth cooking style. Despite its Australian roots, the channel draws a large international following across the United States, United Kingdom, Brazil, and India.
RecipeTin Eats has published two cookbooks, both rooted in the same philosophy as the website and YouTube channel — big flavors, everyday ingredients, and practical techniques for home cooks at any level. The books have been widely praised as accessible alternatives to the kind of elaborate, expensive-ingredient cookbooks that fill most shelves.
RecipeTin Eats has shared a widely discussed technique for cooking chicken breast that prevents the dry, rubbery result most home cooks dread. The method is tailored for portions up to around 250g and has been one of the channel's most-shared cooking tips in recent content.
A jaffle is an Australian term for a toasted sandwich with heat-sealed, crimped edges made in a special jaffle iron — similar to what the rest of the world might call a toastie, but sturdier and more structured. RecipeTin Eats, being an Australian brand, features jaffles as part of its quick and budget-friendly meal content and has built a recurring content thread around them.
Yes, British classics like toad in the hole feature in RecipeTin Eats content and hashtags, with Nagi applying her usual everyday-ingredients and big-flavor treatment to traditional comfort food. This likely contributes to the channel's notably strong United Kingdom following.
Yes, the full recipe library at recipetineats.com is free to access with no paywall or subscription required. The YouTube channel, Instagram, and TikTok all funnel back to the site, which is where Nagi publishes the complete step-by-step details for every dish.
RecipeTin Eats skews notably male for a cooking channel — an unusual split in a niche that typically attracts a female-majority audience. The emphasis on practical, fast, and cost-conscious cooking rather than aspirational or aesthetic-driven content likely broadens the appeal well beyond the traditional home-cook demographic.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@recipetineats · YouTube
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