Last updated just now · Jul 26, 2026, 4:36 AM
Cars & DIY 🏳 FIN

Rebelwerks

Full Creator Stats Live · Updated 2026-07-26

Rebelwerks is a Finnish-language automotive and DIY creator running a YouTube-led channel that blends hands-on garage content with Nordic adventure travel.

NicheCars & DIY TierMid Engagement4.8%

Total Followers +4.1%

622K

Across YouTube, Instagram, TikTok

Primary Platform

YouTube

259K followers · 42% of audience

Engagement

4.8%

vs. 1.5% category median

Sponsorship Tier

Mid

Est. $3.6K–$9K / IG post

Recent news · 2 items

Performance Across Platforms

Updated 2026-07-26
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 259,000 +16K 4.8% 1.2 6 days ago
Instagram 179,707 +10K 15.4% 2.8 today
TikTok 183,400 +0 7.8% 3 6 days ago

Growth Trend

Last 365 days
WindowYouTubeInstagramTikTokCombined
Last 7 days +4K +1.4% +934 +0.5% +0 +0.0% +4K
Last 30 days +16K +6.2% +10K +5.3% +0 +0.0% +25K
Last 90 days +29K +11.0% +18K +9.8% +0 +0.0% +46K
Last 365 days +29K +11.0% +18K +9.8% +0 +0.0% +46K

Audience Demographics

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91K138K184K231K277K Jul 27Oct 26Jan 25Apr 26Now
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Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Sponsored content YouTube Jun 2026
Sponsored content YouTube May 2026
Sponsored content YouTube Dec 2025
Sponsored content YouTube May 2025
Sponsored content Instagram 2026
Sponsored content YouTube 2025–Long-term
Background

About Rebelwerks

Rebelwerks is a Finnish-language automotive and DIY creator running a YouTube-led channel that blends hands-on garage content with Nordic adventure travel. The channel's central project is building, repairing, and testing cars and machinery out of a converted ambulance hall — documenting that space's transformation into a fully equipped hobby workshop, complete with sauna facilities and overnight capacity. Alongside the workshop series, the channel is defined by the "Retki-Hiace," a custom Toyota HiAce van conversion that has carried the creator through Iceland, the Faroe Islands, and Norway in serialized expedition content that draws strong viewer retention.

The audience is predominantly Finnish, male-skewing, and concentrated in the 18–34 bracket — a demographic profile typical of the Nordic automotive enthusiast and overlanding community. Engagement runs well above category median across all active platforms, suggesting a loyal core following rather than passive accumulation. The sponsor mix reinforces the positioning clearly: carVertical and Carly serve car owners with history and diagnostic tools, while Revolut and Anyfin point to a financially active audience receptive to fintech products. Tool-focused content — evidenced by Milwaukee-branded hashtags — adds a trades-adjacent dimension that widens brand-fit. With serialized adventure formats that cross Scandinavian and Atlantic borders, Rebelwerks is well placed for automotive aftermarket, outdoor equipment, and Nordic travel partnerships.

Brand fit

Why brands partner

Rebelwerks reaches an audience concentrated in FIN primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Automotive / Membership Services, Tools / Hardware, a clear signal of fit for brands in those categories. Demonstrated partners include carVertical and Revolut. Engagement on YouTube runs around 4.8%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.

Estimated Rate Card

Benchmark estimates for a creator at Rebelwerks's tier (Mid, 622K combined followers, FIN). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What is Rebelwerks' Retki-Hiace?

The Retki-Hiace is Rebelwerks' custom-built expedition camper based on a Toyota HiAce, purpose-built for long-distance adventure travel. It has become the signature vehicle of the channel, starring in multi-part trip series to Iceland, the Faroe Islands, and Norway. Ongoing upgrades to the van — often completed at the very last minute before a departure — are a recurring storyline across their videos.

Did Rebelwerks drive the Retki-Hiace to Iceland?

Yes — Rebelwerks documented a full Iceland road trip with the Retki-Hiace, with episodes covering the adventure from the very start, including getting lost in the mountains almost immediately after arrival. The series is one of the bigger travel storylines on the channel and was preceded by a last-minute rush to get the van ready in time.

Did Rebelwerks visit the Faroe Islands?

Yes, Rebelwerks made a trip to the Faroe Islands with the Retki-Hiace, posting a video framed around 'conquering' the islands. Like many of their travel series episodes, the trip featured vehicle problems along the way, which has become a signature and humorous theme in their road content.

What is Rebelwerks doing with the old ambulance hall?

Rebelwerks is renovating a former ambulance hall into a dream hobby space — what Finns call a harrastetila. The space is being built out to include a dedicated car workshop, a sauna, and sleeping quarters for when builds run deep into the night. The renovation itself is documented across multiple videos on the channel alongside their car and travel content.

Does the Rebelwerks workshop have a sauna?

Yes — the Rebelwerks hobby hall inside the converted ambulance building includes a sauna as one of its planned features, along with a car-building area and a place to sleep overnight. Building a sauna into a workshop is a distinctly Finnish touch, and it reflects the lifestyle-meets-garage concept that runs through all of Rebelwerks' content.

What is the Rebelwerks carVertical discount code?

The Rebelwerks discount code for carVertical is REBEL, which gets you 20% off a vehicle history report. Rebelwerks has an active sponsorship with carVertical and promotes the code across their TikTok and YouTube channels, making it one of their most consistently featured partnerships.

Does Rebelwerks work with Milwaukee Tools?

Milwaukee Tools is a strong presence in Rebelwerks' workshop content, and the channel has used hashtags tied to Milwaukee branding events, including what appears to have been a Milwaukee-sponsored trip to Monaco in 2025. Power tools from the brand appear regularly in their car-building and renovation videos.

Who sponsors Rebelwerks?

Rebelwerks has worked with carVertical, Revolut, Anyfin, Carly, and the Finnish auto club Autoliitto, among others. Their sponsorships lean heavily toward automotive services and personal finance products, which aligns naturally with an audience that is actively building, buying, and traveling with vehicles.

Is Rebelwerks a Finnish channel?

Yes — Rebelwerks is a Finnish-language YouTube channel based in Finland, and the overwhelming majority of their audience is Finnish. The content covers car building, machine repair, tool use, and van-life adventure travel, all presented in Finnish, making Rebelwerks one of the larger Finnish automotive and DIY creators on the platform.

How big is Rebelwerks on YouTube?

Rebelwerks has grown to well over 250,000 subscribers on YouTube, with notably strong month-over-month growth that puts them among the faster-growing Finnish creators in the automotive and DIY space. Their engagement rate runs well above the category average, which is unusual for a channel at their scale and reflects a highly loyal Finnish-speaking audience.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Jul 26, 2026, 4:36 AM · Slug: rebelwerks

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