United States
Rebekah Marsden, known online as Bek Marsden, is a Utah-based mom creator whose content centers on accessible DIY projects, craft tutorials, and family-friendly entertainment.
Total Followers +1.1%
478K
Across Instagram
Primary Platform
YouTube
478K followers · 100% of audience
Engagement
1.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $7.2K–$17K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 477,515 | +5K | 1.5% | 4 | 1 day ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +621 +0.1% | +0 +0.0% | +0 +0.0% | +621 |
| Last 30 days | +5K +1.1% | +0 +0.0% | +0 +0.0% | +5K |
| Last 90 days | +26K +5.4% | +0 +0.0% | +0 +0.0% | +26K |
| Last 365 days | +26K +5.4% | +0 +0.0% | +0 +0.0% | +26K |
Daily follower snapshots from CreatorDB's longitudinal index.
Rebekah Marsden, known online as Bek Marsden, is a Utah-based mom creator whose content centers on accessible DIY projects, craft tutorials, and family-friendly entertainment. Operating across Instagram and TikTok — where she has built audiences of roughly half a million on each platform — she has developed a recognizable content identity rooted in what she calls the 'fun mom' persona: lighthearted, craft-forward, and relatable to parents navigating everyday life. Her hashtag ecosystem, anchored by terms like #craftymom, #diymom, and #girlsnightcraft, points to a deliberately community-minded approach, with her branded 'Girls Night Crafts' concept functioning as a recurring content pillar that extends her appeal beyond solo parenting content into social and seasonal programming.
Rebekah is repped by Parker Talent Management, signaling a professionalized approach to brand partnerships, and her use of the #ad hashtag alongside seasonal content like Halloween crafts suggests she regularly integrates sponsorships into her content calendar. Despite operating in what is traditionally a female-skewing lifestyle niche, her audience skews nearly gender-balanced — an unusual signal that may reflect algorithmic distribution on Instagram Reels rather than a purely organic community. Her core viewership falls in the 18–34 bracket and is concentrated in the United States, making her a strong fit for domestic brands in the home goods, craft supply, and family lifestyle categories. As the creator economy continues to reward niche community builders over broad-reach generalists, her clearly defined 'fun, crafty mom' positioning gives her a durable lane with meaningful mid-tier monetization potential.
Rebekahmarsden reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a diy creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows diy content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in diy and related categories, Rebekahmarsden offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Rebekahmarsden's tier (Mid, 478K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Girls Night Crafts is a named series and creative brand that Rebekahmarsden features as a signature part of her content identity, highlighted prominently in her social media bios. It sits alongside her broader DIY and craft output and appears to be a recurring concept she has built her community around.
Yes, Rebekahmarsden — whose full name is Rebekah Marsden — is based in Utah, which she references directly in her Instagram bio. Her location in Utah is one of the few personal details she makes publicly visible alongside her creator handles.
Yes, she commonly goes by Bek — her TikTok handle is @bekmarsden and her professional business email begins with "bek," both listed openly in her Instagram bio. This shortened version of her first name, Rebekah, is how most of her audience and industry contacts refer to her.
Her TikTok handle is @bekmarsden, which she lists directly in her Instagram bio. Her TikTok presence has grown to over 500,000 followers, making it one of her strongest platforms alongside YouTube and Instagram.
Yes, hair tutorials are a consistent content category for Rebekahmarsden, reflected in her regular use of hashtags like #hairstyle and #hairtutorial. They complement her wider craft and DIY content, giving her audience practical, how-to style videos beyond just home projects.
Halloween crafts are a seasonal staple in Rebekahmarsden's content lineup, as shown by her recurring use of the #halloweencraft hashtag. This fits naturally within her year-round identity as a craft-focused mom creator who leans into holiday and themed projects.
Rebekahmarsden is represented by Parker Talent Management, which she lists as her official business contact in her social media bios. Brands interested in sponsorship partnerships are directed to reach her through that agency.
Rebekahmarsden posts DIY projects, craft tutorials, hairstyle videos, and fun family-friendly ideas all framed from a mom's point of view. She also brings a lighthearted, comedic angle to her content — describing herself in her own words as "a lil funny" — which separates her from purely instructional craft accounts.
Yes, Rebekahmarsden regularly takes on sponsored partnerships, using the #ad hashtag across her posts and maintaining a professional talent management contact for brand inquiries. As a creator in the Mid tier with a large, predominantly US-based audience, she is positioned for brand collaborations in lifestyle, craft, and family-focused categories.
Rebekahmarsden is primarily active on YouTube, Instagram, and TikTok. Her YouTube channel is her listed primary platform, her Instagram community has grown to nearly half a million followers, and her TikTok account (@bekmarsden) has surpassed 500,000 followers.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@rebekahmarsden · YouTube
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