United Kingdom
Rebecca Campbell is a UK-based spiritual author, oracle deck creator, and ceremonialist who has built a devoted following within the modern sacred-feminine and mystical wellness space.
Total Followers +0.2%
222K
Across Instagram, TikTok
Primary Platform
YouTube
219K followers · 99% of audience
Engagement
5.7%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $4.4K–$11K / IG post
Published March 24, 2026 via Hay House UK (Penguin Random House), the pocket-sized, 44-card tin edition is illustrated by Danielle Noel and designed for on-the-go spiritual guidance.
Listed on Amazon with a November 19, 2024 publication date in hardcover, Kindle, and audiobook formats, the title appears as the newest addition to her catalog alongside her established oracle and spiritual titles.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +241 +0.1% | +4 +0.1% | +0 +0.0% | +245 |
| Last 30 days | +306 +0.1% | +33 +1.1% | +0 +0.0% | +339 |
| Last 90 days | +2K +1.0% | +246 +7.9% | +0 +0.0% | +2K |
| Last 365 days | +2K +1.0% | +246 +7.9% | +0 +0.0% | +2K |
Daily follower snapshots from CreatorDB's longitudinal index.
Rebecca Campbell is a UK-based spiritual author, oracle deck creator, and ceremonialist who has built a devoted following within the modern sacred-feminine and mystical wellness space. Best known for books including Light Is the New Black and Rise Sister Rise, as well as widely used oracle decks such as Work Your Light and The Rose Oracle, she occupies a distinct position at the intersection of contemporary spirituality, poetry, and personal transformation. Her work draws on themes of feminine power, lunar cycles, and ancestral healing — a sensibility reflected in her consistent references to Glastonbury, the equinox, and ritual practice across her content.
On Instagram, where the bulk of her audience lives, Campbell maintains strong engagement well above category norms, suggesting a genuinely invested community rather than passive follower accumulation. Her audience skews young — predominantly women in their twenties and thirties — and is split across the UK and the United States, which mirrors the transatlantic appetite for conscious-living content. Her content style blends grounded, nature-led video with spiritual guidance, oracle readings, and ceremonial invitations. As the wellness and spirituality category continues attracting brand investment from publishers, retreat platforms, and holistic lifestyle labels, Campbell is well positioned as a credible mid-tier voice with authentic practitioner authority.
Rebeccacampbell_Author reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Publishing / Spirituality, a clear signal of fit for brands in those categories. Demonstrated partners include Hay House. Engagement on YouTube runs around 5.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows spirituality content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in Publishing / Spirituality and related categories, Rebeccacampbell_Author offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Rebeccacampbell_Author's tier (Mid, 222K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Rebecca Campbell is the author of several bestselling spiritual books, most notably Light Is the New Black and Rise Sister Rise, which explore spiritual awakening, feminine power, and living a soul-led life. She has also created oracle card decks that have become widely used tools in the spiritual and wellness community.
The Work Your Light Oracle is one of Rebecca Campbell's best-known oracle card decks, designed to help people connect with their intuition and receive spiritual guidance through illustrated cards. Oracle decks are a core part of her creative output, sitting alongside her books, music, and ceremonies as her primary offerings.
The Rose Oracle is one of Rebecca Campbell's oracle card decks, drawing on the rose as a sacred feminine archetype and tool for spiritual reflection. It is part of her broader body of work creating guidance tools, and the rose motif — including her #rosegarden hashtag — appears throughout her content and spiritual practice.
Light Is the New Black is Rebecca Campbell's debut book, written for people who feel called to a deeper, more soul-aligned life. It explores the idea of embracing your inner light and became a touchstone title in the modern spiritual awakening and feminine empowerment movement.
Rebecca Campbell is UK-based and closely associated with Glastonbury, which appears regularly in her content and hashtags. Glastonbury is one of Britain's most spiritually significant sites and aligns naturally with her practice around sacred ceremony, mysticism, and land-based ritual.
Rebecca Campbell identifies openly with mystic and witch communities, using hashtags like #witchesofinstagram and describing herself as a mystic, healer, and poet. Her practice is rooted in nature-based ritual, moon cycles, equinox ceremonies, and sacred feminine traditions rather than any single religious framework.
Yes — music is listed as one of the core pillars of Rebecca Campbell's creative practice, alongside books, oracle cards, ceremonies, and retreats. She weaves sound and music into her spiritual work, incorporating it into ceremonies and sacred experiences rather than treating it as a separate career.
Rebecca Campbell offers retreats, trainings, and what she describes as sacred experiences, all rooted in her work as a mystic, healer, and ceremonialist. These immersive offerings draw on themes of spiritual awakening, nature cycles, and feminine wisdom, with attendees drawn primarily from the UK and the United States.
A ceremonialist, in Rebecca Campbell's framing, is someone who designs and leads intentional sacred rituals tied to nature, moon cycles, and spiritual thresholds like equinoxes and rebirths. Her ceremonies are offered as part of the sacred experiences and trainings she runs, blending poetry, music, and mystical practice into structured ritual.
Rebecca Campbell speaks directly to people navigating midlife transitions and spiritual rebirths, a theme she explores through her posts, ceremonies, and teachings. She frames midlife not as a decline but as a sacred threshold — a call back to deeper authenticity and soul alignment — which resonates strongly with her predominantly female audience.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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