United States
Kaitlin is a Utah-based licensed realtor and content creator who has built a mid-tier Instagram following around a deliberately irreverent take on home buying and selling.
Total Followers +0.0%
147K
Across Instagram
Primary Platform
YouTube
147K followers · 100% of audience
Engagement
8.1%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.9K–$7.3K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 146,584 | +0 | 8.1% | 0.5 | 1 months ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -44 -0.0% | +0 +0.0% | +0 +0.0% | -44 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Kaitlin is a Utah-based licensed realtor and content creator who has built a mid-tier Instagram following around a deliberately irreverent take on home buying and selling. Her self-described positioning — "real estate for the disillusioned" — signals content that cuts through the aspirational gloss typical of the realtor niche, leaning instead into the confusion and sticker shock that younger buyers routinely encounter. Focused on the Salt Lake City metro and suburban markets like Eagle Mountain, she is brokered by Real (Real Broker, LLC), a cloud-based national brokerage that tends to attract independently minded, tech-forward agents, which itself reflects something about her professional orientation.
Her audience skews notably young, with a plurality in the 18-to-24 bracket and strong representation among 25-to-34-year-olds — cohorts that map closely to first-time buyers and renters weighing homeownership for the first time. An engagement rate well above the category median points to a highly interactive community, likely drawn to her candid, humor-forward delivery rather than polished sales content. A recurring relocation thread in her hashtag mix also positions her to capture in-migration interest, a durable angle given the Salt Lake City region's sustained population growth. For mortgage lenders, personal finance platforms, or home-services brands seeking an approachable entry point into younger, real-estate-curious consumers, her format is a natural fit.
Realtorkaitlin reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a realestate creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 8.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows realestate content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in realestate and related categories, Realtorkaitlin offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Realtorkaitlin's tier (Mid, 147K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
She is a practicing realtor, not just a creator — her bio explicitly states she is brokered by Real, meaning she operates under Real Brokerage as a working agent. Her content blends genuine real estate expertise with an entertainment-forward style, which is what separates her from purely educational or purely influencer accounts.
Realtorkaitlin is brokered by Real, referring to Real Brokerage — a cloud-based real estate brokerage that has become popular among agent-creators who operate independently. She lists this directly in her Instagram bio, signaling she is a credentialed agent and not simply a real estate content personality.
It is her positioning statement signaling that her content is aimed at people who feel burned, overwhelmed, or misled by the traditional home-buying and selling process. Rather than posting aspirational listing tours and market hype, she leans into candid, skeptic-friendly takes on how real estate actually works — which is why her audience skews heavily toward younger first-time buyers.
It is her way of flagging upfront that her delivery is blunt, humorous, and personality-driven without crossing into unprofessional territory. This framing is a deliberate contrast to the polished, corporate tone most realtors use online, and it appears to resonate strongly — her engagement runs well above the real estate category average.
Eagle Mountain is one of her explicitly named focus areas, appearing consistently in her top hashtags alongside Salt Lake City and broader Utah content. This makes her one of the more niche-specific Utah creators for that fast-growing suburban corridor west of Salt Lake.
Her content and hashtag strategy point clearly to the Salt Lake City metro area as her primary market, though she covers broader Utah real estate as well. Salt Lake City and Eagle Mountain are the two locations she references most explicitly in her content signals.
A significant portion of her content targets the moving to Utah audience — she uses #movingtoutah consistently alongside homebuying and home-selling tags. Her candid, myth-busting tone is particularly well-suited for out-of-state buyers who want an unfiltered look at the Utah market before committing to a move.
She addresses both sides of the transaction, using #homebuying and #homeselling as consistent content pillars. Her 'disillusioned' framing means she is willing to give candid takes on seller mistakes and market realities, not just advice aimed at people entering the market for the first time.
Her primary following is concentrated on Instagram, where she has built an audience in the mid-six-figure range, and YouTube is listed as her primary platform. Her engagement rate runs dramatically above the real estate category median, suggesting a tight and highly active core audience regardless of platform.
Her engagement runs at a multiple of the real estate category baseline, which is unusual for creator-realtors who typically see passive follower growth without strong interaction. The likely driver is her audience profile — over 40 percent of her followers fall in the 18–24 age range, a group that tends to interact actively with creators whose voice feels authentic rather than sales-driven.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@realtorkaitlin · YouTube
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