United States
Realtor.com is the digital content arm of one of the United States' most established real estate search portals, operated by Move, Inc.
Total Followers +0.1%
766K
Across YouTube, Instagram
Primary Platform
YouTube
85K followers · 11% of audience
Engagement
1.8%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $10K–$24K / IG post
The midyear update projects home price growth will slow below the pace of inflation, effectively declining in real terms, while affordability for buyers gradually improves as sellers reset expectations.
The annual ranking identified top cities for young Americans balancing affordability, for-sale inventory, local amenities, and economic outlook — with the eastern U.S. dominating the list.
Chief economist Danielle Hale projected a modest step toward affordability, with monthly payments expected to dip below 30% of median income for the first time since 2022 and rents declining 1% nationally.
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +136 +0.0% | +0 +0.0% | +136 |
| Last 30 days | +204 +0.2% | +681 +0.1% | +0 +0.0% | +885 |
| Last 90 days | +1K +1.2% | +2K +0.4% | +0 +0.0% | +3K |
| Last 365 days | +1K +1.2% | +2K +0.4% | +0 +0.0% | +3K |
Daily follower snapshots from CreatorDB's longitudinal index.
Realtor.com is the digital content arm of one of the United States' most established real estate search portals, operated by Move, Inc. under News Corp. Rather than functioning as a traditional brand account, the channel positions itself as an editorial destination for housing culture — blending practical homebuying guidance and market trend breakdowns with entertainment-driven formats like wild listing showcases and celebrity real estate coverage. This mix reflects a deliberate effort to capture audiences at every stage of housing intent, from casually curious renters to active buyers comparing neighborhoods. The content spans DIY home improvement, mortgage explainers, and visually driven home inspiration, maintaining active posting cadences across both YouTube and Instagram.
The audience skews toward younger adults in the 18–34 bracket, a demographic that is approaching or entering the housing market for the first time, which aligns well with the platform's first-time-buyer messaging. Despite a predominantly domestic US viewership, notable secondary audiences in the UK and Canada suggest organic appeal wherever English-language real estate content travels. As a brand account rather than an individual creator, Realtor.com's partnership potential centers on home services, financial products, and lifestyle brands seeking reach within an aspirational, property-minded consumer segment — a positioning that becomes increasingly valuable as housing market volatility keeps real estate top of mind for younger audiences.
Realtordotcom reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a realestate creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows realestate content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in realestate and related categories, Realtordotcom offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Realtordotcom's tier (Mid, 766K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Lustron homes were mass-produced steel houses built in the late 1940s as a postwar American housing solution, and fewer than 1,200 are believed to still exist today. Realtor.com's YouTube channel spotlighted these rare prefab homes as part of its broader coverage of unusual and historically significant housing in the United States.
Uplift is a housing concept built around factory-made homes that are transported and placed on-site by forklift, framed as a modern answer to the housing affordability and supply crisis. Realtor.com featured it on YouTube as part of their ongoing coverage of alternative and innovative homebuilding approaches reshaping the market.
Realtor.com's YouTube channel regularly breaks down city-specific and national real estate market conditions, and Boston's median home prices pushing toward $800,000 made it a high-interest topic for buyers tracking affordability. The video fits their broader editorial mission of explaining what's actually driving home costs in specific metros, in plain terms.
#nearlyhome is a recurring hashtag across realtor.com's social content that speaks to aspiring homebuyers who are actively in the search process but haven't yet closed on a home. It reflects the brand's positioning as the go-to resource for people in that in-between stage of dreaming about and seriously pursuing a home purchase.
Yes — wild listings are a consistent content category on realtor.com's Instagram alongside homebuying tips and market updates. These posts highlight homes with bizarre layouts, extreme price tags, or eccentric features, and they tend to drive strong engagement from the brand's real-estate-obsessed following.
Celebrity home coverage is one of the explicitly named content pillars in realtor.com's YouTube channel description, sitting alongside market trends and DIY tips. These posts tap into the entertainment angle of real estate, attracting audiences who follow luxury property sales and high-profile home moves even if they aren't actively buying.
A large portion of realtor.com's audience consists of renters weighing whether to keep renting or buy, so rental market dynamics are directly relevant to the decisions they're researching. Their video "The Real Reason Rent Keeps Going Up" reflects their editorial approach of breaking down complex economic forces into accessible explainers for everyday consumers.
Realtor.com's YouTube bio explicitly calls out first-time buyers as a core audience, and their content reflects that — mixing homebuying guidance, market condition explainers, and tips on navigating the search process. The channel is designed to be useful both to people actively shopping for a home and to those who are still in the research and dreaming stage.
Realtor.com's content spans market trend explainers, tours of notable and high-value listings, historical housing stories, DIY home tips, wild listing highlights, and celebrity real estate news. The mix is designed to serve both serious homebuyers and people who simply love following real estate as a hobby or interest.
The large majority of realtor.com's social audience is based in the United States, which aligns with the platform's focus on the American real estate market. Smaller but meaningful segments of their following also come from the United Kingdom, Canada, and India.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@realtordotcom · YouTube
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