United States
Readtealeaves is the Instagram and digital presence of Erin Boyle, the Brooklyn-based writer and blogger behind the long-running lifestyle platform Reading My Tea Leaves.
Total Followers +0.0%
72K
Across Instagram
Primary Platform
YouTube
72K followers · 100% of audience
Engagement
3.0%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.4K–$3.6K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 72,443 | +22 | 3.0% | 0.9 | 10 days ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +22 +0.0% | +0 +0.0% | +0 +0.0% | +22 |
| Last 90 days | +695 +1.0% | +0 +0.0% | +0 +0.0% | +695 |
| Last 365 days | +695 +1.0% | +0 +0.0% | +0 +0.0% | +695 |
Daily follower snapshots from CreatorDB's longitudinal index.
Readtealeaves is the Instagram and digital presence of Erin Boyle, the Brooklyn-based writer and blogger behind the long-running lifestyle platform Reading My Tea Leaves. Erin built her following around a philosophy of intentional, small-space living — emphasizing sustainability, handmade objects, and deliberate consumption over trend-chasing. That ethos crystallized into a published book, Simple Matters, and has since expanded into a newsletter called MAKE / DO and a companion account, @_making_things, focused on craft and creative practice. Her content occupies a distinct corner of the lifestyle space: quietly aspirational rather than maximalist, and grounded in the rhythms of everyday domestic life rather than aspirational consumption.
Despite a micro-tier following on Instagram, Erin's engagement rate sits at roughly double the category median, reflecting a community that is genuinely invested rather than passively scrolling. Her audience skews young — heavily concentrated in the 18–34 range — and is predominantly US-based, with modest reach in the UK and Canada. The newsletter and book presence signal a creator whose influence extends beyond any single platform, appealing to brands in the home goods, sustainable living, stationery, and independent publishing spaces. As slow-living aesthetics continue to hold cultural traction among younger urban demographics, Erin's calm, values-driven voice positions her well for partnerships that prioritize authenticity and editorial alignment over volume.
Readtealeaves reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. As a lifestyle creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows lifestyle content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in lifestyle and related categories, Readtealeaves offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Readtealeaves's tier (Micro, 72K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Readtealeaves is the handle for Erin Boyle, the writer and blogger behind the brand Reading My Tea Leaves. She operates her full website at readingmytealeaves.com and goes by Erin across her newsletter and community communications.
MAKE / DO is Erin's regular newsletter built around creative living, intentional consumption, and everyday resourcefulness. It functions as one of her primary channels for connecting with her most engaged readers, extending the philosophy she shares across her blog and social content.
Yes, Erin runs a companion account called @_making_things that is tied to a book project focused on hands-on craft and making — the sewing thread emoji she pairs with it hints at textile or fiber arts. The project fits directly within her broader ethos of living creatively and working with what you already have.
Reading My Tea Leaves is a lifestyle blog and content brand built around slow living, thoughtful consumption, and everyday creativity. Erin's guiding philosophy — living creatively, consuming thoughtfully, acting boldly, and making do — runs through everything from her newsletter to her social posts.
Erin's content overlaps with the minimalism space but her angle is more about intentional, resourceful living than strict minimalism rules. She focuses on making do, natural choices, and finding creative meaning within a simpler daily life rather than on reducing possessions to a specific number.
Erin Boyle is based in New York City, and small-space urban living has been a long-running thread in her Reading My Tea Leaves content. Her predominantly American audience reflects the domestic and lifestyle focus of her work.
Making do is a central concept for Erin — it describes finding creativity and sufficiency within what you already own rather than defaulting to buying new. It is the direct inspiration behind her newsletter name, MAKE / DO, and shapes how she approaches everything from home design to personal care to handcraft projects.
Sustainability and thoughtful consumption sit at the core of Erin's brand, captured in her phrase consuming thoughtfully. Her content regularly touches on natural home and personal care choices, slow approaches to fashion and interiors, and practices that favor durability and intention over convenience.
Erin is most active on Instagram as @readtealeaves and also maintains a YouTube presence. Her blog at readingmytealeaves.com and the MAKE / DO newsletter function as her core long-form publishing channels alongside social media.
Despite being a Micro-tier creator with just over 70,000 Instagram followers, Erin's engagement rate runs at roughly double the category median for lifestyle and blogging accounts. That ratio typically signals a highly loyal community that genuinely reads and responds to her content rather than passively scrolling past it.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@readtealeaves · YouTube
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