United States
REACT is the flagship YouTube channel of Fine Brothers Entertainment (FBE), built by brothers Benny and Rafi Fine around a core format: filming diverse groups — kids, teens, adults, and elders — reacting to viral videos, music, and pop culture moments.
Total Followers +0.0%
22.2M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
20.2M followers · 91% of audience
Engagement
4.5%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $13K–$30K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +428 +0.1% | +0 +0.0% | +428 |
| Last 30 days | +0 +0.0% | +3K +0.3% | +0 +0.0% | +3K |
| Last 90 days | +101K +0.5% | -28322 -3.3% | +0 +0.0% | +73K |
| Last 365 days | +101K +0.5% | -28322 -3.3% | +0 +0.0% | +73K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| FreeCash Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Scentbird Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Mistplay Sponsorship | Sponsored content | YouTube | May 2026 | — |
| Monopoly Go! Sponsorship | Sponsored content | YouTube | Feb 2026 | — |
| ArenaClub Sponsorship | Sponsored content | YouTube | Feb 2026 | — |
REACT is the flagship YouTube channel of Fine Brothers Entertainment (FBE), built by brothers Benny and Rafi Fine around a core format: filming diverse groups — kids, teens, adults, and elders — reacting to viral videos, music, and pop culture moments. Launched in the late 2000s, the channel grew into a multi-million subscriber property by standardizing reaction content into a repeatable, highly watchable format. FBE now operates a cluster of spinoff channels — including Teens React, People vs. Food, and Bullseye — each targeting a distinct content vertical while funneling audiences back to the main REACT hub.
The channel currently leans into music reactions and challenge content, with K-pop acts driving notably high engagement relative to its mega-tier size. Its audience skews heavily 18-to-34, splits near-evenly by gender, and concentrates in English-speaking markets, making it a reliable reach vehicle for entertainment and lifestyle brands. The recent sponsor mix — mobile gaming apps, fragrance subscriptions, and reward platforms — reflects broad monetization rather than category-specific prestige partnerships. As short-form content grows in importance, REACT's challenge formats and rotating cast of recognizable Reactors position it well for continued cross-platform relevance.
React reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an entertainment creator they map naturally to brands targeting that space. Demonstrated partners include FreeCash and Scentbird. Engagement on YouTube runs around 4.5%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at React's tier (Mega, 22.2M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
In early 2016, Fine Brothers Entertainment — the studio behind the REACT channel — filed to trademark "react" and a broad range of related terms, attempting to license the reaction video format industry-wide. The backlash was immediate and severe, with the channel losing hundreds of thousands of subscribers in a matter of days before FBE withdrew all the applications and issued a public apology. It remains one of the most significant creator controversies in YouTube history.
Yes — REACT is the flagship YouTube property of Fine Brothers Entertainment, the studio founded by brothers Benny and Rafi Fine. After the 2016 trademark fallout, the brand moved away from the FBE name, and the main channel now operates publicly under the REACT identity. The underlying company still produces all content across the network.
Hearts2Hearts is a recurring K-pop-focused format on REACT that puts reactors through song challenges and fan-culture moments, with BTS and ARMY references featuring prominently. The series reflects REACT's deepening investment in K-pop alongside its broader music and pop-culture reaction slate, and it appears frequently in the channel's recent output.
People vs Food is a dedicated food-focused sub-channel run by the same team behind REACT, where reactors try unfamiliar, regional, or extreme foods. It is listed directly in the REACT YouTube bio as one of the official companion channels within the network. The TikTok bio — "here for when u can't eat without YouTube" — is a nod to this food content arm.
Bullseye (@REACTbullseye) is a sub-channel within the REACT network that leans into music and TV obsession content, described by the team's own Instagram as the home for deeper entertainment reactions. It operates alongside Teens React, People vs Food, and ReactCAST as part of REACT's multi-channel strategy for segmenting different audience interests.
Yes — Teens React has its own dedicated YouTube channel (@TeensReactOfficial) as part of the broader REACT network and continues to post regularly. The format, which films Gen Z teenagers reacting to iconic music, viral moments, and pop-culture milestones like 2000s songs, remains one of REACT's most recognized and long-running series.
K-pop is one of REACT's consistently active content areas, with BTS and ARMY culture appearing regularly through recurring series like Hearts2Hearts. The channel's hashtags place K-pop alongside rock, Disney, and viral challenges as a core content pillar, reflecting the genre's dominance among REACT's core 18-to-34 audience.
Yes — REACT hosted a cast segment for the Disney project Descendants: Wicked Wonderland, putting the talent through a "This or That: Disney Villains" challenge. It fits REACT's long-running tradition of bringing in cast members from major Disney and pop-culture releases for interactive format segments.
Recent sponsors on the REACT YouTube channel include FreeCash, Scentbird, Mistplay, Monopoly Go!, and ArenaClub — a mix of gaming, lifestyle, and app brands that aligns with the channel's broad young-adult demographic. Sponsor integrations run within REACT's longer-form YouTube uploads, where the channel's engagement rate runs well above the category average.
The REACT YouTube channel has surpassed 20 million subscribers, placing it firmly in the Mega tier of creator networks and making it one of the largest reaction-format channels on the platform. When the audience across companion channels — People vs Food, Teens React, Bullseye, and ReactCAST — is included, the network's combined reach is considerably larger still.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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