Razan Alchbeir is a UAE-based Arabic-language food creator whose culinary credentials are grounded in formal training at Ecole Ducasse Abu Dhabi, the Gulf outpost of the Alain Ducasse culinary school network.
Total Followers -0.1%
681K
Across Instagram, YouTube, TikTok
Primary Platform
366K followers · 54% of audience
Engagement
1.2%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $5.5K–$13K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | -183 -0.1% | +0 +0.0% | +0 +0.0% | -183 |
| Last 30 days | -696 -0.2% | +97 +0.1% | +0 +0.0% | -599 |
| Last 90 days | -2014 -0.5% | +598 +0.7% | +0 +0.0% | -1416 |
| Last 365 days | -2014 -0.5% | +598 +0.7% | +0 +0.0% | -1416 |
Daily follower snapshots from CreatorDB's longitudinal index.
Razan Alchbeir is a UAE-based Arabic-language food creator whose culinary credentials are grounded in formal training at Ecole Ducasse Abu Dhabi, the Gulf outpost of the Alain Ducasse culinary school network. Operating across Instagram, TikTok, and YouTube, she publishes recipe-led content — ranging from everyday Arabic staples like salads and potato dishes to Yemeni recipes and more globally influenced plates such as salmon and fried rice. Her Ramadan content appears to be a consistent seasonal pillar, reflected in dedicated Arabic hashtag clusters that drive concentrated engagement around the holy month. Captions lean conversational and light in tone, often inviting followers to share reels as informal social gestures around food — a style that keeps recipe content feeling social rather than instructional.
Her audience skews heavily female, with the 25–44 bracket making up a significant share of viewers, and her reach extends well beyond the UAE into the Iraqi, Algerian, and broader Arab diaspora communities, as well as notable pockets in the United States and India. This cross-border Arabic-speaking audience makes her a logical fit for food brands, packaged goods, and kitchen products seeking reach across the MENA region and diaspora markets simultaneously — a positioning reflected in documented brand integrations with food labels like Seara. Engagement on YouTube sits noticeably higher than her Instagram baseline, suggesting a more invested subscriber base on long-form content. With formal culinary training distinguishing her from self-taught recipe creators, she occupies a credible mid-tier position in Gulf food content that could support stronger partnerships in premium grocery and kitchenware categories.
Razan_Alchbeir reaches an audience concentrated in ARE primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a food creator they map naturally to brands targeting that space. Engagement on Instagram runs around 1.2%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Razan_Alchbeir's tier (Mid, 681K combined followers, ARE). Pulled from CreatorDB's category benchmarks.
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Yes, Razan Alchbeir trained at Ecole Ducasse Abu Dhabi, the UAE campus of the renowned French culinary institution, and she prominently features it in her Instagram bio. That formal professional training sets her apart from most self-taught food influencers in the Arab digital space.
She is both — her Ecole Ducasse Abu Dhabi credential indicates genuine culinary training, while her multi-platform presence built around recipes and restaurant content makes her an established food creator. That combination of professional background and online reach is a key part of her brand identity.
Yes, Yemeni cuisine is a recurring theme in her recipe content, rooted in traditional Arab cooking that resonates strongly with her large Middle Eastern audience. Her posts span Yemeni classics alongside other Arabic dishes and more internationally inspired meals like fried rice and salmon.
Ramadan is a major content season for Razan Alchbeir, with dedicated recipe series tailored around iftar and suhoor meals. Her Ramadan posts have included branded partnership activity, reflecting how food and grocery companies seek her out specifically for that high-traffic period.
Seara, the international meat and food brand widely distributed across the Middle East, appears among her sponsored hashtags alongside explicit ad disclosures, indicating a brand partnership. Her positioning as a trained chef with a large female Arab-world audience makes her a natural fit for food and grocery brands.
Her YouTube channel is described in Arabic as covering "the best recipes and restaurants" (على أطيب الوصفات والمطاعم), confirming she explores dining-out experiences alongside home cooking. Her Instagram and TikTok content skews more heavily toward recipes and quick food reels.
Razan Alchbeir is based in the UAE, and her Instagram bio specifically tags Ecole Ducasse Abu Dhabi, placing her primarily in the Abu Dhabi food scene. She covers food culture and restaurants across the Emirates as part of her content.
Her recipe content mixes Middle Eastern and Arabic staples — including Yemeni dishes, salads, and potato-based sides — with crowd-pleasing international meals like fried rice and salmon. The variety reflects an audience that ranges from traditional home cooks to younger, food-trend-curious followers.
Razan Alchbeir is active on Instagram, TikTok, and YouTube, with Instagram being her largest platform by audience size. She posts regularly across all three, and her YouTube channel stands out for carrying notably strong engagement relative to her other channels.
Her viewership is overwhelmingly female — more than four in five followers — and the largest age group is adults in their mid-twenties to mid-thirties, typical of home cooks and food-curious millennials. Her top-watching countries include Iraq and Algeria, with a significant share also coming from the United States and India.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@razan_alchbeir · Instagram
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