United States
Rayandjanny is a New York City-based couple content creator whose TikTok-first presence has built a following approaching one million across platforms.
Total Followers +0.0%
979K
Across TikTok, YouTube, Instagram
Primary Platform
TikTok
597K followers · 61% of audience
Engagement
7.0%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $5K–$12K / IG post
Raymond Zhao and Janet Kim's September wedding at Oheka Castle in Huntington, NY — featuring a custom Ines Di Santo silk ballgown and a multi-cultural ceremony — was featured by Vogue Weddings, a significant editorial milestone for the couple.
The couple's custom-designed wedding invitation reveal video went viral, accumulating over 12 million views and driving significant audience growth around their wedding content series.
| Window | TikTok | YouTube | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +200 +0.4% | -268 -0.1% | -68 |
| Last 30 days | +0 +0.0% | +713 +1.5% | -604 -0.2% | +109 |
| Last 90 days | +0 +0.0% | +918 +2.0% | +2K +0.5% | +3K |
| Last 365 days | +0 +0.0% | +918 +2.0% | +2K +0.5% | +3K |
Daily follower snapshots from CreatorDB's longitudinal index.
Rayandjanny is a New York City-based couple content creator whose TikTok-first presence has built a following approaching one million across platforms. The duo — whose individual handles include @jannyirl — documents their shared life in NYC through a mix of couple dynamic humor, style content, apartment living, and travel vlogs. Their content leans into relatable relationship storytelling: shopping trips where one partner outshines the other, reconnecting with old flames, and the small rituals of building a life together in a major city. Posts around their wedding, including a notably candid dress-dyeing moment, brought a personal milestone arc to their feed that deepened audience investment.
Their audience is overwhelmingly young American women — the 18-to-34 demographic accounts for the vast majority of viewers — and their TikTok engagement rate sits well above the category median, a signal that the content resonates beyond passive scrolling. Hashtag patterns referencing Korea, Paris, and luxury labels like Chanel place them in an aspirational-but-accessible lane that appeals to fashion-aware millennial and Gen Z viewers. Managed through Select, the couple's commercial positioning suits lifestyle, fashion, beauty, and travel brands looking for authentic partnership narratives delivered to a highly engaged, predominantly female U.S. audience at a competitive mid-tier price point.
Rayandjanny reaches an audience concentrated in United States primarily through TikTok, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a lifestyle creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on TikTok runs around 7.0%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows lifestyle content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in lifestyle and related categories, Rayandjanny offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Rayandjanny's tier (Mid, 979K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Rayan and Janny are a real-life couple based in New York City who create lifestyle and relationship content together under the shared handle @rayandjanny. They built their following primarily on TikTok before expanding to Instagram and YouTube, where they document travel, apartment life, morning routines, and candid couple moments.
Yes — one of their most-talked-about posts showed Janny dyeing her wedding dress, captioned with visible anxiety over the decision. The video tagged bridal designer Andrew Kwon and sparked a wave of reactions from followers debating whether the experiment paid off.
Wedding content has been one of the defining storylines on the @rayandjanny account, with posts covering a wedding dress, wedding guest styling, and married-couple dynamics. Based on what they've shared publicly, the couple appears to have gotten married during their run as creators, making it one of the most-followed chapters in their content.
Andrew Kwon (@andrewkwon_official) is a bridal designer who was tagged directly in Rayandjanny's viral wedding dress dyeing post, suggesting that Janny's gown was one of his designs. The tag drew attention to both his work and the bold — and slightly nerve-wracking — creative choice she made with the dress.
Yes — Janny maintains a solo presence under the handle @jannyirl, which is listed in the Rayandjanny Instagram bio alongside other related accounts. The joint @rayandjanny channel focuses on the couple dynamic, while @jannyirl gives her space to connect with followers as an individual creator.
Korea travel has been one of Rayandjanny's most prominent content themes, appearing as one of their top hashtags alongside Paris. The couple regularly documents international trips together, and their Korean travel content in particular has resonated strongly with their core audience of young women in the US.
Rayandjanny are based in New York City, which they name in every platform bio. They've created apartment tour content under the hashtag #nycapartment, making their NYC home a recurring backdrop and a subject their audience follows with genuine curiosity.
Rayandjanny's engagement runs several times above the typical benchmark for their content category — a gap that reflects how emotionally invested their audience is in the couple's ongoing story. Moments like the wedding dress gamble, candid husband-and-wife exchanges, and the 'high school friend who was never your type' narrative all prompt heavy comment and share activity from their predominantly female fanbase in their 20s.
Rayandjanny publicly lists rayandjanny@select.co as their business contact across all platform bios, indicating they are represented by the Select talent agency. Brands looking to work with them on TikTok, Instagram, or YouTube campaigns can reach out through that address.
Rayandjanny are active on YouTube as well, posting longer-form couple vlogs, travel content, and style videos there. Their YouTube bio mirrors their TikTok identity exactly — 'your favorite couple, based in nyc' — and the channel has been growing steadily as a companion to their main TikTok presence.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@rayandjanny · TikTok
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