United States
RawBeautyKristi — known to her audience simply as Kristi — is a Seattle-based beauty and lifestyle YouTuber who built a million-subscriber following on the strength of candid, humor-laced product reviews and makeup tutorials.
Total Followers -0.7%
1.6M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1.1M followers · 67% of audience
Engagement
7.3%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $6.8K–$16K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -405 -0.1% | +178 +0.3% | -227 |
| Last 30 days | -9870 -0.9% | -1531 -0.3% | +206 +0.3% | -11195 |
| Last 90 days | -9870 -0.9% | -8105 -1.8% | +213 +0.3% | -17762 |
| Last 365 days | -9870 -0.9% | -8105 -1.8% | +213 +0.3% | -17762 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Quince Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| HALARA Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Okoa Skincare Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Grüns Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| FRÉ Skincare Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| FabFitFun Lifestyle / subscription box | Long-term partnership | YouTube | Long-term | — |
| MUDWTR Beverage / wellness | Sponsored content | YouTube | 2024–2026 | — |
| Urban Decay Beauty | Sponsored content | YouTube | 2025–2026 | — |
| ColourPop Beauty | Sponsored content | YouTube | 2025–2026 | — |
| Home Thrown by Kristi Ceramics / lifestyle | Founder / owned brand | Long-term | — |
RawBeautyKristi — known to her audience simply as Kristi — is a Seattle-based beauty and lifestyle YouTuber who built a million-subscriber following on the strength of candid, humor-laced product reviews and makeup tutorials. The "raw" in her brand is intentional: her channel has long distinguished itself from glossier beauty content through unfiltered opinions, self-deprecating humor, and a willingness to cover topics like weight loss and everyday health alongside traditional cosmetics. Beyond makeup, Kristi has expanded into ceramics through her side project @homethrownbykristi — a direction that reads as authentically personal rather than calculated — and runs a couples-and-lifestyle channel, @sweetlifeofzackandkristi, with her husband Zack, further widening her content footprint.
Her audience skews heavily female and younger-adult, with a core concentrated in the 18-to-34 bracket and a strong domestic base in the United States. That community is notably engaged relative to category norms, reflecting the loyal, trust-based relationship Kristi has cultivated rather than passive viewership. Her current sponsor mix — affordable fashion labels like Quince and HALARA alongside wellness and accessible skincare brands — reinforces a positioning that prioritizes relatability over aspiration. She is not a luxury-beauty face; she is a working-mom voice for an audience that values honesty over polish. As the beauty space continues to reward authenticity, Kristi's long-standing commitment to that register, paired with her diversifying creative output, keeps her well-positioned for sustained mid-tier brand relevance.
The creator operates squarely in the beauty, skincare, and lifestyle wellness space, making her a natural fit for cosmetics, skincare, supplement, and accessible fashion brands seeking an authentic, humor-driven voice. Her YouTube-first strategy with a consistent Monday/Wednesday/Friday cadence gives sponsors reliable, high-frequency placements, while her engagement rate—running well above the category median—signals an audience that actively responds rather than passively scrolls. The audience skews heavily female and concentrates in English-speaking markets, with the US dominant and meaningful secondary reach into the UK and Canada, keeping campaigns efficient for North American and English-language buys. Her "honest review" positioning is particularly valuable for brands launching new products where earned trust matters. Recent sponsorships span accessible fashion (Quince, HALARA), skincare (Okoa Skincare, FRÉ Skincare), and wellness supplements (Grüns), confirming a repeatable deal pattern across beauty-adjacent wellness and lifestyle categories. Prior hashtag evidence of FabFitFun and MUD/WTR partnerships further extends her track record into subscription boxes and functional wellness beverages—a viable expansion lane for similar challenger brands seeking mid-funnel conversion with an engaged female demographic.
Benchmark estimates for a creator at Rawbeautykristi's tier (Macro, 1.6M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Rawbeautykristi posted an urgent video urging followers to share it everywhere after she says ChatGPT gave her best friend advice that nearly killed her. She followed it with a blunt standalone warning — "never trust AI, EVERRRRR" — turning the incident into a wider conversation about the real dangers of relying on artificial intelligence for health or safety decisions. The episode resonated strongly with her audience given that honest, no-filter advice is the core promise of her channel.
Yes — ceramics and pottery are a serious creative passion for her alongside makeup content, and she runs a dedicated account called @homethrownbykristi specifically for that work. She recently described a slip-cast cabbage bowl as possibly the best thing she has ever made, suggesting the craft has become as central to her identity as beauty tutorials.
Zack is Rawbeautykristi's husband, and the two share a joint lifestyle account called @sweetlifeofzackandkristi. She identifies openly as a wife and mom across her social bios, and the shared account documents parts of their life together beyond her solo beauty and health content.
Yes — the Urban Decay x Smiley collab is among the most-tagged content in her recent posts, with both #urbandecayxsmiley and #smileyxurbandecay appearing as top hashtags. Covering high-profile makeup brand collaborations like this is a staple of her channel, where she's built a reputation for honest reactions rather than hype.
Yes — the ColourPop x Stranger Things collaboration shows up among her top content hashtags, consistent with her ongoing pattern of reviewing limited-edition and crossover makeup drops. These collabs are a reliable hook for her audience, who follow her specifically because she gives unfiltered takes rather than polished promotional coverage.
Weight loss and health advice are an official part of her content mix — she lists them explicitly in her YouTube channel description alongside makeup tutorials and product reviews. She delivers all of it with her signature humor and what she herself calls a "potty mouth," which is a big part of why her engagement runs well above the category average.
As of 2026, her recent YouTube sponsorships include Okoa Skincare, FRÉ Skincare, and the supplement brand Grüns, alongside lifestyle and apparel partners like Quince and HALARA. Earlier content also featured FabFitFun and MUD\WTR partnerships, reflecting a sponsor roster that spans beauty, wellness, and everyday lifestyle rather than makeup alone.
Yes — the #fabfitfunpartner tag appears in her content, confirming she has worked with the lifestyle subscription box brand. She has also partnered with MUD\WTR, showing that her brand deals extend into wellness categories that complement the health and weight-loss content she covers alongside beauty.
Her real first name is Kristi — the name in Rawbeautykristi is genuinely hers, not a persona or alias. She uses @rawbeautykristi as her uniform handle across YouTube, Instagram, and TikTok, and her business inquiries go through a management email under that same identity.
Rawbeautykristi is based in Seattle, Washington, which she lists directly in her Instagram bio. Seattle occasionally surfaces as a backdrop in her lifestyle and vlog content, alongside her interests in plants, cats, ceramics, and makeup that she weaves through her day-to-day posts.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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