Last updated just now · Aug 5, 2026, 7:41 AM
Beauty & Makeup United States

Rawbeautykristi

Full Creator Stats Live · Updated 2026-08-05

RawBeautyKristi — known to her audience simply as Kristi — is a Seattle-based beauty and lifestyle YouTuber who built a million-subscriber following on the strength of candid, humor-laced product reviews and makeup tutorials.

NicheBeauty & Makeup TierMacro Engagement7.3%

Total Followers -0.7%

1.6M

Across YouTube, Instagram, TikTok

Primary Platform

YouTube

1.1M followers · 67% of audience

Engagement

7.3%

vs. 1.5% category median

Sponsorship Tier

Macro

Est. $6.8K–$16K / IG post

Quick facts
  • 1.6M combined followers across 3 platforms.
  • Macro creator tier — United States.
  • 7.3% headline engagement.
  • Active since .
  • Niche: Howto Style, All.
  • Posts in English.

Performance Across Platforms

Updated 2026-08-05
PlatformFollowers30d GrowthEngagementPosts / wkLast upload
YouTube 1,050,000 -10K 7.3% 1.6 4 days ago
Instagram 450,284 -2K 3.8% 2.6 2 days ago
TikTok 71,000 +206 4.7% 9 months ago

Growth Trend

Last 365 days
WindowYouTubeInstagramTikTokCombined
Last 7 days +0 +0.0% -405 -0.1% +178 +0.3% -227
Last 30 days -9870 -0.9% -1531 -0.3% +206 +0.3% -11195
Last 90 days -9870 -0.9% -8105 -1.8% +213 +0.3% -17762
Last 365 days -9870 -0.9% -8105 -1.8% +213 +0.3% -17762

Audience Demographics

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-49104261K570K880K1.2M Aug 6Nov 5Feb 4May 6Now
Click a platform to toggle · hover the dots for exact values

Daily follower snapshots from CreatorDB's longitudinal index.

Recent Brand Partnerships

Last 12 months · sponsored content only
BrandTypePlatformDatePerformance vs. baseline
Sponsored content YouTube Jul 2026
Sponsored content YouTube Jul 2026
Sponsored content YouTube Jun 2026
Sponsored content YouTube Jun 2026
Sponsored content YouTube Jun 2026
Long-term partnership YouTube Long-term
Sponsored content YouTube 2024–2026
Sponsored content YouTube 2025–2026
Sponsored content YouTube 2025–2026
Founder / owned brand Instagram Long-term
Background

About Rawbeautykristi

RawBeautyKristi — known to her audience simply as Kristi — is a Seattle-based beauty and lifestyle YouTuber who built a million-subscriber following on the strength of candid, humor-laced product reviews and makeup tutorials. The "raw" in her brand is intentional: her channel has long distinguished itself from glossier beauty content through unfiltered opinions, self-deprecating humor, and a willingness to cover topics like weight loss and everyday health alongside traditional cosmetics. Beyond makeup, Kristi has expanded into ceramics through her side project @homethrownbykristi — a direction that reads as authentically personal rather than calculated — and runs a couples-and-lifestyle channel, @sweetlifeofzackandkristi, with her husband Zack, further widening her content footprint.

Her audience skews heavily female and younger-adult, with a core concentrated in the 18-to-34 bracket and a strong domestic base in the United States. That community is notably engaged relative to category norms, reflecting the loyal, trust-based relationship Kristi has cultivated rather than passive viewership. Her current sponsor mix — affordable fashion labels like Quince and HALARA alongside wellness and accessible skincare brands — reinforces a positioning that prioritizes relatability over aspiration. She is not a luxury-beauty face; she is a working-mom voice for an audience that values honesty over polish. As the beauty space continues to reward authenticity, Kristi's long-standing commitment to that register, paired with her diversifying creative output, keeps her well-positioned for sustained mid-tier brand relevance.

Brand fit

Why brands partner

The creator operates squarely in the beauty, skincare, and lifestyle wellness space, making her a natural fit for cosmetics, skincare, supplement, and accessible fashion brands seeking an authentic, humor-driven voice. Her YouTube-first strategy with a consistent Monday/Wednesday/Friday cadence gives sponsors reliable, high-frequency placements, while her engagement rate—running well above the category median—signals an audience that actively responds rather than passively scrolls. The audience skews heavily female and concentrates in English-speaking markets, with the US dominant and meaningful secondary reach into the UK and Canada, keeping campaigns efficient for North American and English-language buys. Her "honest review" positioning is particularly valuable for brands launching new products where earned trust matters. Recent sponsorships span accessible fashion (Quince, HALARA), skincare (Okoa Skincare, FRÉ Skincare), and wellness supplements (Grüns), confirming a repeatable deal pattern across beauty-adjacent wellness and lifestyle categories. Prior hashtag evidence of FabFitFun and MUD/WTR partnerships further extends her track record into subscription boxes and functional wellness beverages—a viable expansion lane for similar challenger brands seeking mid-funnel conversion with an engaged female demographic.

Estimated Rate Card

Benchmark estimates for a creator at Rawbeautykristi's tier (Macro, 1.6M combined followers, United States). Pulled from CreatorDB's category benchmarks.

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Frequently Asked Questions

What did ChatGPT tell Rawbeautykristi's best friend that almost killed her?

Rawbeautykristi posted an urgent video urging followers to share it everywhere after she says ChatGPT gave her best friend advice that nearly killed her. She followed it with a blunt standalone warning — "never trust AI, EVERRRRR" — turning the incident into a wider conversation about the real dangers of relying on artificial intelligence for health or safety decisions. The episode resonated strongly with her audience given that honest, no-filter advice is the core promise of her channel.

Does Rawbeautykristi do pottery and ceramics?

Yes — ceramics and pottery are a serious creative passion for her alongside makeup content, and she runs a dedicated account called @homethrownbykristi specifically for that work. She recently described a slip-cast cabbage bowl as possibly the best thing she has ever made, suggesting the craft has become as central to her identity as beauty tutorials.

Who is Zack from @sweetlifeofzackandkristi?

Zack is Rawbeautykristi's husband, and the two share a joint lifestyle account called @sweetlifeofzackandkristi. She identifies openly as a wife and mom across her social bios, and the shared account documents parts of their life together beyond her solo beauty and health content.

Did Rawbeautykristi review the Urban Decay x Smiley collaboration?

Yes — the Urban Decay x Smiley collab is among the most-tagged content in her recent posts, with both #urbandecayxsmiley and #smileyxurbandecay appearing as top hashtags. Covering high-profile makeup brand collaborations like this is a staple of her channel, where she's built a reputation for honest reactions rather than hype.

Did Rawbeautykristi cover the ColourPop x Stranger Things collection?

Yes — the ColourPop x Stranger Things collaboration shows up among her top content hashtags, consistent with her ongoing pattern of reviewing limited-edition and crossover makeup drops. These collabs are a reliable hook for her audience, who follow her specifically because she gives unfiltered takes rather than polished promotional coverage.

Does Rawbeautykristi talk about weight loss and health on her YouTube channel?

Weight loss and health advice are an official part of her content mix — she lists them explicitly in her YouTube channel description alongside makeup tutorials and product reviews. She delivers all of it with her signature humor and what she herself calls a "potty mouth," which is a big part of why her engagement runs well above the category average.

What skincare and wellness brands has Rawbeautykristi partnered with recently?

As of 2026, her recent YouTube sponsorships include Okoa Skincare, FRÉ Skincare, and the supplement brand Grüns, alongside lifestyle and apparel partners like Quince and HALARA. Earlier content also featured FabFitFun and MUD\WTR partnerships, reflecting a sponsor roster that spans beauty, wellness, and everyday lifestyle rather than makeup alone.

Is Rawbeautykristi a FabFitFun partner?

Yes — the #fabfitfunpartner tag appears in her content, confirming she has worked with the lifestyle subscription box brand. She has also partnered with MUD\WTR, showing that her brand deals extend into wellness categories that complement the health and weight-loss content she covers alongside beauty.

What is Rawbeautykristi's real name?

Her real first name is Kristi — the name in Rawbeautykristi is genuinely hers, not a persona or alias. She uses @rawbeautykristi as her uniform handle across YouTube, Instagram, and TikTok, and her business inquiries go through a management email under that same identity.

Where does Rawbeautykristi live?

Rawbeautykristi is based in Seattle, Washington, which she lists directly in her Instagram bio. Seattle occasionally surfaces as a backdrop in her lifestyle and vlog content, alongside her interests in plants, cats, ceramics, and makeup that she weaves through her day-to-day posts.

How this page is built

Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →

Data refreshed Aug 5, 2026, 7:41 AM · Slug: rawbeautykristi

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