United States
RawBeautyKristi is a Seattle-based beauty and lifestyle creator whose YouTube channel — built around a self-described commitment to honest product reviews — has grown to over a million subscribers.
Total Followers -0.7%
1.6M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1.1M followers · 67% of audience
Engagement
7.3%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $6.8K–$16K / IG post
Kristi shared how her friend photographed an unidentified plant and ChatGPT incorrectly told her it was harmless carrot foliage; the plant was actually poisonous. The story was picked up by LADbible and sparked wider AI-safety discussion.
After months of audience questions, Kristi posted a video directly addressing ongoing rumors; the sarcastic tone of the response drew mixed reactions from viewers and commentary creators.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -405 -0.1% | +178 +0.3% | -227 |
| Last 30 days | -9870 -0.9% | -1531 -0.3% | +206 +0.3% | -11195 |
| Last 90 days | -9870 -0.9% | -8105 -1.8% | +213 +0.3% | -17762 |
| Last 365 days | -9870 -0.9% | -8105 -1.8% | +213 +0.3% | -17762 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Quince Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| HALARA Sponsorship | Sponsored content | YouTube | Jul 2026 | — |
| Okoa Skincare Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| Grüns Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| FRÉ Skincare Sponsorship | Sponsored content | YouTube | Jun 2026 | — |
| FabFitFun Lifestyle / subscription box | Sponsored content | Long-term | — | |
| MUD\WTR Health / wellness | Sponsored content | YouTube | Long-term | — |
| Urban Decay Beauty / cosmetics | Sponsored content | Long-term | — |
RawBeautyKristi is a Seattle-based beauty and lifestyle creator whose YouTube channel — built around a self-described commitment to honest product reviews — has grown to over a million subscribers. Operating under her first name Kristi, she has carved out a distinct lane in the crowded beauty space by pairing candid makeup tutorials with frank discussions of health and weight loss, all delivered with a conversational, humor-forward tone she openly flags as including 'a bit of a potty mouth.' That unfiltered voice is the core of her brand identity, and her YouTube engagement rate running well above the category median suggests it resonates deeply with a loyal core audience. Beyond makeup, her content has expanded into vlogging territory, and she has developed an active ceramics and pottery practice documented through a separate Instagram account, reflecting a creative range that extends well past the beauty aisle.
Her audience skews strongly female and is concentrated in the 18-to-34 age range, with the large majority based in the United States and a secondary presence in the UK and Canada — a profile that makes her a natural fit for affordable-to-mid-tier lifestyle and wellness brands. Recent sponsorships bear this out: partners like Quince and HALARA signal an alignment with value-conscious fashion, while a cluster of skincare and wellness brands including Okoa Skincare, FRÉ Skincare, and Grüns reflects positioning at the intersection of beauty and everyday health. With YouTube as her primary platform and consistent upload cadence, Kristi is firmly a YouTube-first creator, and her trajectory suggests ongoing relevance for brands seeking an authentic, mid-size voice that converts — particularly in skincare, wellness supplements, and lifestyle categories targeting women in their twenties and thirties.
Rawbeautykristi reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Lifestyle / subscription box, Health / wellness, Beauty / cosmetics, a clear signal of fit for brands in those categories. Demonstrated partners include Quince and HALARA. Engagement on YouTube runs around 7.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Lifestyle / subscription box and related categories, Rawbeautykristi offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Rawbeautykristi's tier (Macro, 1.6M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Rawbeautykristi posted an urgent video urging followers to share it everywhere after she says ChatGPT gave her best friend advice that nearly killed her. She followed it with a blunt standalone warning — "never trust AI, EVERRRRR" — turning the incident into a wider conversation about the real dangers of relying on artificial intelligence for health or safety decisions. The episode resonated strongly with her audience given that honest, no-filter advice is the core promise of her channel.
Yes — ceramics and pottery are a serious creative passion for her alongside makeup content, and she runs a dedicated account called @homethrownbykristi specifically for that work. She recently described a slip-cast cabbage bowl as possibly the best thing she has ever made, suggesting the craft has become as central to her identity as beauty tutorials.
Zack is Rawbeautykristi's husband, and the two share a joint lifestyle account called @sweetlifeofzackandkristi. She identifies openly as a wife and mom across her social bios, and the shared account documents parts of their life together beyond her solo beauty and health content.
Yes — the Urban Decay x Smiley collab is among the most-tagged content in her recent posts, with both #urbandecayxsmiley and #smileyxurbandecay appearing as top hashtags. Covering high-profile makeup brand collaborations like this is a staple of her channel, where she's built a reputation for honest reactions rather than hype.
Yes — the ColourPop x Stranger Things collaboration shows up among her top content hashtags, consistent with her ongoing pattern of reviewing limited-edition and crossover makeup drops. These collabs are a reliable hook for her audience, who follow her specifically because she gives unfiltered takes rather than polished promotional coverage.
Weight loss and health advice are an official part of her content mix — she lists them explicitly in her YouTube channel description alongside makeup tutorials and product reviews. She delivers all of it with her signature humor and what she herself calls a "potty mouth," which is a big part of why her engagement runs well above the category average.
As of 2026, her recent YouTube sponsorships include Okoa Skincare, FRÉ Skincare, and the supplement brand Grüns, alongside lifestyle and apparel partners like Quince and HALARA. Earlier content also featured FabFitFun and MUD\WTR partnerships, reflecting a sponsor roster that spans beauty, wellness, and everyday lifestyle rather than makeup alone.
Yes — the #fabfitfunpartner tag appears in her content, confirming she has worked with the lifestyle subscription box brand. She has also partnered with MUD\WTR, showing that her brand deals extend into wellness categories that complement the health and weight-loss content she covers alongside beauty.
Her real first name is Kristi — the name in Rawbeautykristi is genuinely hers, not a persona or alias. She uses @rawbeautykristi as her uniform handle across YouTube, Instagram, and TikTok, and her business inquiries go through a management email under that same identity.
Rawbeautykristi is based in Seattle, Washington, which she lists directly in her Instagram bio. Seattle occasionally surfaces as a backdrop in her lifestyle and vlog content, alongside her interests in plants, cats, ceramics, and makeup that she weaves through her day-to-day posts.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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