Ravynlenae is a creator with a presence on YouTube (301,000 followers), Instagram (502,620 followers), TikTok (547,000 followers), based in —.
Total Followers +1.7%
1.4M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
306K followers · 23% of audience
Engagement
5.3%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $7.6K–$18K / IG post
NPR's Ayesha Rascoe spoke with Lenae about her third studio album and navigating life after the runaway success of 'Love Me Not.'
Lenae announced the postponement on Aug. 26 via Instagram story, citing a 'difficult decision' made after consulting her team.
The 14-track LP, featuring a collab with Dominic Fike, earned a Metacritic score of 79/100. Critics praised its wide sonic palette spanning indie pop, alt-R&B, soft rock, and '80s-inflected soul.
'Love Me Not' had surpassed 650 million global streams and peaked at #5 on the Billboard Hot 100 — a key factor in the recognition.
Lenae took the stage at the annual holiday show in New York City, one of the year's highest-profile pop showcase events.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +3K +1.0% | +806 +0.2% | +1K +0.3% | +5K |
| Last 30 days | +11K +3.7% | +7K +1.3% | +5K +0.9% | +23K |
| Last 90 days | +34K +11.3% | +0 +0.0% | +8K +1.5% | +43K |
| Last 365 days | +34K +11.3% | +0 +0.0% | +8K +1.5% | +43K |
Daily follower snapshots from CreatorDB's longitudinal index.
Ravynlenae is a creator with a presence on YouTube (301,000 followers), Instagram (502,620 followers), TikTok (547,000 followers), based in —. Their content sits in the music space. Their YouTube bio reads: "The official YouTube channel of Atlantic Records artist Ravyn Lenae. Subscribe for the latest music videos, performances, and more. Ravyn Lenae's 'Blue Island' is out now: https://ravynlenae.lnk.to/blueisland". The full audience and engagement breakdown is below.
Ravynlenae reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Beauty / Cosmetics, a clear signal of fit for brands in those categories. Demonstrated partners include Balmain Beauty. Engagement on YouTube runs around 5.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in Beauty / Cosmetics and related categories, Ravynlenae offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Ravynlenae's tier (Macro, 1.4M combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Ravyn Lenae is signed to Atlantic Records, one of the most established major labels in the music industry. Her official YouTube channel carries the Atlantic Records branding and serves as the primary home for her music videos, visualizers, and live performances.
Blue Island is Ravyn Lenae's current music project, featured across all of her social profiles as her latest release. It follows her critically praised 2022 debut album Hypnos and represents the next phase of her evolving R&B and alternative soul sound on Atlantic Records.
Yes, Ravyn Lenae opened for Childish Gambino (Donald Glover) on tour early in her career, an experience that introduced her music to vastly larger audiences. The Childish Gambino hashtag remains one of her most prominent tags, reflecting how defining that association has been to her rise.
Steve Lacy served as the primary producer on Ravyn Lenae's debut album Hypnos, released in 2022 on Atlantic Records. Lacy's warm, guitar-driven production style gave the album its signature dreamy, psychedelic R&B texture and helped earn it widespread critical attention.
Yes, Ravyn Lenae has performed on The Tonight Show Starring Jimmy Fallon, a major national television milestone for an artist in the alternative R&B space. The appearance is referenced directly in her content hashtags and reflects the mainstream visibility her Atlantic Records deal has helped generate.
Yes, Ravyn Lenae is a Balmain Beauty partner, confirmed by the #balmainbeautypartner tag used across her social content. The collaboration places her alongside the luxury fashion house's beauty line and fits naturally with the high-fashion, ethereal aesthetic she projects through her music and visuals.
Bird's Eye is a recent single by Ravyn Lenae, prominently spotlighted in her TikTok bio as a current release. It continues her run of atmospheric, introspective R&B tracks and has been a focal point of her social media rollout during the Blue Island era.
Ravyn Lenae makes alternative R&B and neo-soul music with a dreamy, layered quality that blends silky vocals, jazz-influenced production, and deeply personal songwriting. Her catalog includes tracks like Hypnos, Skin Tight, Love Me Not, and Bird's Eye, each reflecting a sound that sits at the crossroads of soul and contemporary art-pop.
Ravyn Lenae is from Chicago, Illinois, and the city's deep roots in soul and R&B have been a formative influence on her artistry. She built her sound in Chicago's music scene before signing to Atlantic Records and developing an audience that now spans the United States, the UK, and beyond.
As of her latest uploads, In & Out is among Ravyn Lenae's most recently released tracks, presented as an official visualizer on her YouTube channel. Alongside Bird's Eye and the broader Blue Island project, it represents the current phase of her discography on Atlantic Records.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@ravynlenae · YouTube
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