Raquelnatu is a Brazilian lifestyle creator who relocated from Brasília (Distrito Federal) to São Paulo and built a multi-platform following across YouTube, TikTok, and Instagram.
Total Followers +0.3%
1.4M
Across YouTube, Instagram
Primary Platform
YouTube
1M followers · 74% of audience
Engagement
7.9%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $5.4K–$13K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +612 +0.2% | +0 +0.0% | +612 |
| Last 30 days | +0 +0.0% | +4K +1.1% | +0 +0.0% | +4K |
| Last 90 days | +20K +2.0% | +33K +9.2% | +0 +0.0% | +54K |
| Last 365 days | +20K +2.0% | +33K +9.2% | +0 +0.0% | +54K |
Daily follower snapshots from CreatorDB's longitudinal index.
Raquelnatu is a Brazilian lifestyle creator who relocated from Brasília (Distrito Federal) to São Paulo and built a multi-platform following across YouTube, TikTok, and Instagram. Her content philosophy — summarized in her own channel description as "a little bit of everything I live for you" — covers personal vlogs, fashion, beauty, curly hair care, and gym and fitness content, stitched together with a conversational, diary-style tone. A recurring thread in her output is sibling-based content, signaled by the #irmaosnatu hashtag, which suggests collaborative family dynamics that tend to drive relatability and repeat viewership. On YouTube, where her audience exceeds one million subscribers, she posts consistently and maintains engagement well above the category median — a signal that her core viewers are genuinely invested rather than passively subscribed.
Despite creating primarily in Portuguese for a Brazilian audience, Raquelnatu's viewership has a strikingly international composition, with her largest audience clusters in India, the United States, and the United Kingdom rather than Brazil itself. This cross-border reach, combined with a predominantly male 18-to-34 demographic, sets her apart from typical beauty-and-lifestyle profiles and hints that certain content formats — comedic, visually driven, or fitness-oriented — are landing beyond language-specific discovery. Her Shein partnership fits naturally given her fashion-forward positioning, and the rate card for her channels is consistent with a creator whose value lies in culturally portable content. As she continues developing her multi-platform presence, her relatively untapped Brazilian domestic audience alongside her outsized international footprint gives brands in fashion, beauty, and fitness a distinctive cross-market entry point.
Raquelnatu reaches its audience primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a fashion creator they map naturally to brands targeting that space. Demonstrated partners include Shein. Engagement on YouTube runs around 7.9%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Raquelnatu's tier (Macro, 1.4M combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Irmãos Natu — meaning "Natu siblings" in Portuguese — refers to Raquelnatu and her brothers or siblings who appear together in her content. The hashtag #irmaosnatu appears consistently across her posts, which suggests her family plays a recurring and visible role in her channel's videos rather than just the occasional cameo.
Raquelnatu is originally from the Distrito Federal, which is the region that includes Brasília, but she has since relocated to São Paulo — a move she flags directly in her Instagram bio with the shorthand "DF -> SP." Moving to SP is a common step for Brazilian creators looking to scale their careers closer to brand headquarters and production hubs.
Yes, curly hair care and styling is one of Raquelnatu's recognizable content pillars. She posts regularly under hashtags like #cabelocacheado (curly hair in Portuguese) and #penteados (hairstyles), and has published content directly comparing older versus newer hair finishing techniques. This makes her a go-to reference in the Brazilian curly hair community online.
Raquelnatu teased a potential injury during her beach trip vlog, with the title literally asking "me machuquei?!" — Portuguese for "did I hurt myself?!" It is a hook she uses to pull viewers into the full video to find out what actually happened. The vlog format is a consistent part of how she documents real moments from her everyday life.
Yes, fitness and gym content shows up regularly alongside her lifestyle and beauty posts. She uses hashtags like #treino (workout), #academia (gym), and #fitness frequently, which reflects her broader "a little bit of everything" approach rather than staying in a single niche. This blend of beauty, fitness, and daily life content is a defining characteristic of her channel.
"Finalização" refers to the finishing step in a curly or wavy hair routine — the products and techniques used to define and seal the hair after washing. In that video, Raquelnatu compares her old finishing method to her updated one, a format widely popular in the Brazilian curly hair community as a way of showing personal hair care evolution. It is one of the more search-friendly formats she uses.
Raquelnatu has partnered with Shein as a sponsor on her YouTube channel. Given that fashion and beauty sit at the core of her content mix, Shein is a natural fit among the fast-fashion brands that regularly work with lifestyle creators in her tier.
Yes, Raquelnatu is active on TikTok and has grown her following there past the 1.2 million mark, which she references in her own Instagram bio. Her largest platform by subscriber count is YouTube, where she crossed 1 million subscribers, but TikTok forms a significant part of her overall cross-platform presence.
Raquelnatu is represented by Alter AG, a Brazilian talent and influencer management agency. Her publicly listed business contact — raquelnatu@alterag.com.br — is the standard route for brands looking to discuss partnership opportunities with her team.
Raquelnatu has surpassed 1 million subscribers on YouTube, placing her firmly in the Macro creator tier. What makes her channel stand out beyond raw size is her engagement rate, which runs well above the category average — a signal that her audience is genuinely active rather than just large on paper.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@raquelnatu · YouTube
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