United States
Ranella Hirsch, MD — known online as @ranellamd — is a U.S.-based board-certified dermatologist who built her digital presence around evidence-based skincare education and myth-busting.
Total Followers -0.3%
123K
Across Instagram
Primary Platform
YouTube
123K followers · 100% of audience
Engagement
0.4%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $2.5K–$6.1K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 122,619 | -356 | 0.4% | — | 3 years ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | -356 -0.3% | +0 +0.0% | +0 +0.0% | -356 |
| Last 90 days | -1116 -0.9% | +0 +0.0% | +0 +0.0% | -1116 |
| Last 365 days | -1116 -0.9% | +0 +0.0% | +0 +0.0% | -1116 |
Daily follower snapshots from CreatorDB's longitudinal index.
Ranella Hirsch, MD — known online as @ranellamd — is a U.S.-based board-certified dermatologist who built her digital presence around evidence-based skincare education and myth-busting. Beyond her clinical practice, she served as a past president of the American Society of Cosmetic Dermatology and Aesthetic Surgery, lending significant professional credibility to her media work. She co-founded Atolla Skin Lab, a personalized skincare startup that earned recognition as an Allure Beauty Breakthrough, which positioned her as not just a communicator but an active entrepreneur within the skincare industry. Her content gravitates toward ingredient science, sunscreen advocacy, and cutting through the noise of influencer-driven skincare culture — a posture that distinguishes her from aesthetics-first dermatologists on social platforms.
Her audience skews heavily female and clusters in the 25–34 demographic, the core skincare-investment cohort, with meaningful reach across English-speaking markets including Canada and the United Kingdom alongside a notable share in India. This internationally distributed, educated audience makes her a credible fit for science-forward skincare and SPF brands seeking third-party clinical authority rather than aspirational lifestyle alignment. However, her Instagram account has been dormant for several years as of late 2026, suggesting her focus has shifted toward her brand venture, media consulting, or other channels. For sponsors, she represents a trust-asset profile — compact but professionally validated — whose brand equity is more durable than her current posting cadence implies.
Ranellamd reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories. Their sponsorship history skews toward Skincare / Beauty, a clear signal of fit for brands in those categories. Demonstrated partners include Atolla Skin Lab. Engagement on YouTube runs around 0.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Skincare / Beauty and related categories, Ranellamd offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Ranellamd's tier (Mid, 123K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Ranellamd is the handle of Dr. Ranella Hirsch, a board-certified dermatologist based in the United States. She adopted the @ranellamd username to signal her medical credentials directly in her social identity.
Atolla Skin Lab is a personalized skincare brand that Dr. Hirsch co-founded, which uses a diagnostic approach to tailor products to individual skin needs. The brand earned an Allure Beauty Breakthrough recognition, one of the beauty industry's more closely watched editorial awards.
Yes — Atolla Skin Lab is listed in Dr. Hirsch's own bio as an Allure Beauty Breakthrough honoree. That designation from Allure typically signals a product or brand that editors consider genuinely innovative rather than just trend-driven.
Dr. Hirsch served as Past President of the American Society of Cosmetic Dermatology and Aesthetic Surgery, which is the leading U.S. professional organization for physicians practicing cosmetic dermatology. Holding that presidency places her among the most credentialed voices in the cosmetic dermatology space, not just on social media.
Her self-described role as a myth debunker means she regularly challenges viral skincare claims — common targets in her niche include overblown fears about certain ingredients, misleading "clean beauty" marketing language, and misunderstandings about how skin actually absorbs products. Her hashtag use around #skinscience signals she grounds corrections in peer-reviewed evidence rather than opinion.
SPF and sunscreen are among her most consistently used content topics, appearing repeatedly across her top hashtags. As a board-certified dermatologist, she tends to advocate for daily broad-spectrum sunscreen use as a non-negotiable skin-health habit rather than a cosmetic preference.
Cleansers are a recurring content pillar for her, with #cleansers appearing regularly alongside her skin-science content. Her approach aligns with dermatology's general evidence base — favoring gentle, barrier-supportive cleansing over harsh or over-stripping formulas, though specific product recommendations appear throughout her archived posts.
As of late 2026, her last Instagram upload was approximately three years ago, meaning the account has been dormant since around 2023. Her archived content remains publicly visible and continues to surface in search results for dermatology and skincare topics.
Beyond clinical credentials, she combines the role of media expert, brand co-founder, and former national professional society president — a combination that's unusual even among physician-creators. That background positions her content as institutionally grounded rather than purely personal-brand driven.
Her primary audience base is on Instagram, where she built a following in the Mid-tier range, with YouTube listed as an additional platform. Her audience skews heavily toward women aged 18 to 34 and is concentrated in English-speaking markets including the United States, Canada, and the United Kingdom.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@ranellamd · YouTube
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