Philippines
Raffy Tulfo — full name Rafael Tulfo — is a Filipino broadcast journalist and senator whose career spans more than two decades of advocacy-driven media.
Total Followers +0.3%
38.1M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
30.1M followers · 79% of audience
Engagement
1.2%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $18K–$42K / IG post
A Pulse Asia survey showed Tulfo tied with Vice President Sara Duterte as top 2028 presidential pick, but he announced he will instead seek re-election to the Senate.
His Senate office successfully compelled major online shopping platforms to remove hundreds of dangerous products the FDA had failed to act on for months, then publicly challenged the Health Secretary to fire the FDA director general.
The SALN filing for 2024 revealed joint assets including 18 cars and business interests in production and media firms, with net worth largely stable over three years.
With the new legislative session, Tulfo added the Labor Committee chairmanship to his existing roles chairing the Public Services and Migrant Workers committees.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -1045 -0.1% | +0 +0.0% | -1045 |
| Last 30 days | +0 +0.0% | -2836 -0.2% | +101K +1.6% | +99K |
| Last 90 days | +0 +0.0% | -8806 -0.6% | +101K +1.6% | +92K |
| Last 365 days | +0 +0.0% | -8806 -0.6% | +101K +1.6% | +92K |
Daily follower snapshots from CreatorDB's longitudinal index.
Raffy Tulfo — full name Rafael Tulfo — is a Filipino broadcast journalist and senator whose career spans more than two decades of advocacy-driven media. Part of the prominent Tulfo broadcasting family, he built his reputation through radio programs like 'Wanted sa Radyo,' where aggrieved citizens could bring complaints against employers, corrupt officials, abusive landlords, and others in positions of power. That format translated directly to YouTube, where his 'Raffy Tulfo in Action' channel grew into one of the most-subscribed Filipino channels on the platform, drawing millions of viewers who tune in to watch real-time dispute resolution and public accountability journalism. His 2022 Senate win extended his platform from media into formal government, and his tagline — 'Nakikinig. Lumalaban. Umaaksyon.' ('Listening. Fighting. Taking Action.') — encapsulates both roles.
Raffy Tulfo in Action reaches an audience concentrated in Philippines primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a news creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows news content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Philippines-focused brands in news and related categories, Raffy Tulfo in Action offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Raffy Tulfo in Action's tier (Mega, 38.1M combined followers, Philippines). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Raffy Tulfo was elected to the Philippine Senate, which is why his fans and his own hashtags reference him as 'Senator Affy' and tag content with #senatoraffy and #idolmosasenado. He continues to use his platform to champion ordinary Filipinos both through legislation and through his ongoing public affairs show. His more than 25 years in public service span broadcasting, radio, and government.
Raffy Tulfo in Action is a public complaint and advocacy show where ordinary Filipinos bring their grievances about injustice, abuse, and exploitation directly to Raffy Tulfo on camera. He confronts the accused parties on air or by phone and pushes for immediate resolution, often involving government agencies or law enforcement. The show is especially known for helping laborers, domestic abuse victims, and citizens facing abuses of power — people he calls the downtrodden.
Yes, as a sitting senator, Raffy Tulfo served in the role of senator-judge during Senate impeachment proceedings — a constitutional function all Philippine senators take on when the chamber convenes as an impeachment court. Recent content on his channel shows him directly questioning prosecution witnesses, including NBI officials, in that capacity. It marked a visible crossover between his legislative duties and his media identity.
Raffy Tulfo is part of the Tulfo family, one of the Philippines' most prominent media dynasties, with brothers Mon, Ben, and Erwin Tulfo — all of whom have been broadcast journalists and public figures in their own right. The Tulfos are collectively known for hard-hitting, advocacy-style reporting across television, radio, and print. Raffy carved out his own massive following through his YouTube-first complaint show, growing it into one of the most-subscribed Filipino channels on the platform.
RTIA stands for Raffy Tulfo in Action, the official name of his public advocacy show and YouTube channel. Fans and the show's own social accounts use it widely in hashtags like #RTIA to tag case clips, complaint highlights, and fan content. It has become shorthand for his entire brand of citizen-driven accountability media.
'Wanted sa Radyo' is a radio program connected to Raffy Tulfo, listed among the show's core hashtags alongside RTIA. It follows a similar format of exposing wanted individuals and fielding public complaints over the airwaves. The radio and YouTube arms together built his multimedia reputation as a go-to advocate for Filipinos long before he entered politics.
The Tagalog slogan translates roughly to 'Listening, Fighting, Taking Action' — a direct statement of Raffy Tulfo's approach to both broadcasting and public service. It appears across his Instagram and TikTok bios and captures the show's core promise: he hears the complaint, pushes back against wrongdoers, and drives real outcomes for the people who come to him. It doubles as a personal brand motto and a political identity.
The show's format is built around members of the public — often called clients — coming to the RTIA production team or studio with their grievances, sometimes traveling from distant provinces. Cases appear on air with Raffy directly calling out or confronting the accused by phone or in person. The hashtag #SumbongAtAksyon (complaint and action) sums up the process: you bring the problem, he provides the response.
Raffy Tulfo in Action has surpassed 30 million YouTube subscribers, placing it among the largest Filipino-language channels on the entire platform. Its audience is overwhelmingly based in the Philippines, with a sizable overseas Filipino worker diaspora tuning in from Malaysia, Indonesia, the United States, and Taiwan. That scale puts the channel firmly in the global Mega-tier of creators.
Raffy Tulfo is based in Mandaluyong City, Metro Manila, Philippines, where the show is produced. The studio is central to the show's format — complainants appear in person, and confrontations with the accused happen live on camera or over the phone. His audience skews overwhelmingly Filipino, reflecting a deeply local, community-rooted production that serves as a kind of people's court for ordinary citizens.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@raffytulfoinaction · YouTube
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