Brazil
Rafa & Luiz is a creator with a presence on YouTube (34,600,000 followers), Instagram (3,084,260 followers), TikTok (1,000,000 followers), based in Brazil.
Total Followers +1.3%
38.7M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
34.6M followers · 89% of audience
Engagement
5.1%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $37K–$86K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +87K +0.3% | -925 -0.0% | +0 +0.0% | +86K |
| Last 30 days | +509K +1.5% | -617 -0.0% | +0 +0.0% | +508K |
| Last 90 days | +1.8M +5.2% | -39479 -1.3% | +0 +0.0% | +1.7M |
| Last 365 days | +1.8M +5.2% | -39479 -1.3% | +0 +0.0% | +1.7M |
Daily follower snapshots from CreatorDB's longitudinal index.
Rafa & Luiz is a creator with a presence on YouTube (34,600,000 followers), Instagram (3,084,260 followers), TikTok (1,000,000 followers), based in Brazil. Their content sits in the comedy & entertainment space. Their YouTube bio reads: "🎬 Bem-vindos ao canal Rafa & Luiz! Aqui você vai encontrar vídeos super engraçados, criativos e cheios de aventuras! Desafios, histórias malucas, músicas, personagens incríveis e muita diversão com a gente! ✨ Vocês fazem parte dessa bagun". The full audience and engagement breakdown is below.
Rafa & Luiz reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a comedy creator they map naturally to brands targeting that space. Demonstrated partners include Bambu Lab. Engagement on YouTube runs around 5.1%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Rafa & Luiz's tier (Mega, 38.7M combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Rafa and Luiz are a Brazilian brother-and-sister duo, and their sibling dynamic is the engine behind almost all of their challenge and comedy content. The playful rivalry and shared chaos between the two is what the channel was built on and what keeps the Nação RL coming back.
Rafa's full name is Rafaella Baltar and she posts individually as @rafaellabaltar, while Luiz is known online as Lipe Bigu and posts as @lipebigu — both handles are listed directly on their official Instagram profile. Together they form the duo behind one of the largest YouTube channels in Brazil.
Yes, Rafa and Luiz perform live shows across Brazil, with tickets and tour logistics handled through their production partner Vem Pra Galaxia (@vempragalaxia). Their Instagram bio links directly to ticket sales, making live events a significant part of the brand alongside their YouTube output.
Vem Pra Galaxia is the live-show and touring platform associated with Rafa and Luiz, listed prominently in their official Instagram bio. Fans looking to see Rafa and Luiz perform in person buy tickets through Vem Pra Galaxia rather than through the main channel accounts.
Nação RL — Portuguese for RL Nation — is the name Rafa and Luiz use for their fan community. They reference it by name in their YouTube channel description, inviting every new subscriber to join and become part of the 'fun mess' alongside them.
Rafa and Luiz have posted content around Genshin Impact and Zenless Zone Zero, alongside heavy FIFA World Cup coverage including player-guessing challenges and sticker-pack openings. Gaming sits inside a broader entertainment format rather than being a pure gaming channel, which is why challenges and comedy sketches appear in the same upload feed.
Yes, Rafa and Luiz produced a run of World Cup-themed YouTube Shorts — testing which sticker packs hide the rarest stickers, guessing World Cup players, and similar challenge formats. The #shortsfifaworldcup hashtag is among their most-used tags, showing how deliberately they leaned into that tournament moment.
The 'I Tested the Fake Wall' video is a physical-challenge Short in which one of them tests whether a wall prop will hold or give way, a format common in their prank-and-dare content. It fits their signature style of quick, reaction-driven Shorts that mix a stunt setup with their on-screen chemistry.
Bambu Lab is a 3D-printer hardware brand that ran a sponsored integration on Rafa and Luiz's YouTube channel in early 2026. The partnership makes sense given the channel's audience skews heavily male and young adult — a strong demographic match for a tech and maker-culture brand.
Rafa and Luiz have surpassed 30 million YouTube subscribers, placing them firmly among the largest Brazilian channels on the platform. When you add their Instagram and TikTok audiences, their combined following across platforms exceeds 38 million, putting them in the Mega-tier of creators globally.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@rafaeluizoficial · YouTube
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