United States
@radruuby is a US-based lifestyle creator active on Instagram and TikTok whose content spans fashion, beauty, fitness, and everyday life under a deliberate 'a little bit of everything' umbrella.
Total Followers +0.7%
83K
Across Instagram, TikTok
Primary Platform
54K followers · 65% of audience
Engagement
4.7%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.1K–$2.7K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -27 -0.1% | +87 +0.3% | +0 +0.0% | +60 |
| Last 30 days | +410 +0.8% | +210 +0.7% | +0 +0.0% | +620 |
| Last 90 days | +81 +0.1% | +198 +0.7% | +0 +0.0% | +279 |
| Last 365 days | +81 +0.1% | +198 +0.7% | +0 +0.0% | +279 |
Daily follower snapshots from CreatorDB's longitudinal index.
@radruuby is a US-based lifestyle creator active on Instagram and TikTok whose content spans fashion, beauty, fitness, and everyday life under a deliberate 'a little bit of everything' umbrella. Her hashtag mix cycles through seasonal style — fall outfits, hair tutorials — alongside running clips and Amazon product roundups, while a recurring presence in the momtok space adds a grounded, relatable layer to her overall feed. The handle itself, a stylized riff on a given name, leans into the personal-brand aesthetic common among lifestyle micro-influencers who lead with personality over niche specialization.
radruuby reaches an audience concentrated in United States primarily through Instagram, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Retail / Beauty, Fashion, a clear signal of fit for brands in those categories. Demonstrated partners include CVS and Princess Polly. Engagement on Instagram runs around 5.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Retail / Beauty and related categories, radruuby offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at @radruuby's tier (Micro, 83K combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Based on her content, yes — radruuby regularly uses #momtok, the widely recognized Instagram and TikTok community hashtag for parent creators. She weaves mom-life content into her broader lifestyle mix of fashion, beauty, and fitness, which likely explains the strong connection she has with her predominantly female millennial audience.
#runtok is one of radruuby's recurring top hashtags, placing her within the online running and fitness creator community. Her bio also features the flexing-arm emoji, reinforcing that active lifestyle content is a consistent pillar alongside her fashion and beauty posts.
Radruuby is a tagged partner of Princess Polly, the trendy Australian fashion brand, using both #pp_partner and #princesspolly across her posts. The collaboration fits naturally into her fall outfits and everyday style content, which resonates strongly with her young female audience.
Yes — radruuby has worked with CVS as an official partner, tagging content with #cvspartner and #cvsepicbeautysale. This beauty-deals partnership connects her audience directly to CVS's seasonal promotions, which aligns well with the drugstore beauty angle she covers.
Maybelline appears as one of radruuby's top hashtags, indicating she has featured the drugstore beauty brand in her posts on multiple occasions. This fits her established pattern of beauty brand partnerships alongside CVS and Princess Polly.
Radruuby regularly posts fall hairstyle tutorials, with #fallhairstyles and #hairtutorial among her most-used hashtags. Hair content is one of her recurring pillars, sitting alongside fall fashion lookbooks and beauty brand collaborations.
Yes — #amazonfinds is a top hashtag for radruuby, meaning product discovery content from Amazon is a regular part of her feed. This type of content performs well with her core 25–34 female audience, who skew toward active online shopping.
Absolutely — #falloutfits is one of radruuby's most-used hashtags, and seasonal fashion content is central to her personal lifestyle brand. Her Princess Polly partnership and Amazon finds content both feed naturally into this style-focused corner of her page.
Radruuby is active on both Instagram and TikTok under the same handle @radruuby, with Instagram as her primary platform by follower count. Her TikTok engagement runs exceptionally high for a creator of her size, suggesting a highly connected community there as well.
Radruuby is based in the United States, and the large majority of her audience is also American. Her content — covering US seasonal trends like fall outfits and hairstyles, plus domestic brand partners like CVS — reflects a distinctly US-rooted lifestyle perspective.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@radruuby · Instagram
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