United Kingdom
Radoslavbali — known simply as Rad — is a UK-based digital creator whose work sits at the intersection of Apple aesthetics, iPhone customization, and tech ASMR.
Total Followers +0.3%
351K
Across Instagram
Primary Platform
YouTube
351K followers · 100% of audience
Engagement
3.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $5.3K–$12K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 350,875 | +982 | 3.5% | 4.2 | 1 day ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +175 +0.1% | +0 +0.0% | +0 +0.0% | +175 |
| Last 30 days | +982 +0.3% | +0 +0.0% | +0 +0.0% | +982 |
| Last 90 days | +4K +1.0% | +0 +0.0% | +0 +0.0% | +4K |
| Last 365 days | +4K +1.0% | +0 +0.0% | +0 +0.0% | +4K |
Daily follower snapshots from CreatorDB's longitudinal index.
Radoslavbali — known simply as Rad — is a UK-based digital creator whose work sits at the intersection of Apple aesthetics, iPhone customization, and tech ASMR. His content is built around visually polished wallpapers, device unboxings, and the kind of deliberately calming, design-focused presentation that resonates with the style-conscious corner of the Apple community. He is also the creator of @notchflow, a sister brand that extends his interests into the product space, and his use of tags such as #buildinpublic, #nocode, and #replit points to a secondary identity as an indie maker who documents the process of shipping digital products — threading an entrepreneurial narrative alongside the aesthetic content.
His audience skews heavily toward older millennials and early Gen X (the 25–44 bracket accounts for the vast majority of his following), with a pronounced male lean and a predominantly US-based viewership — a profile that makes him a credible fit for consumer tech, productivity tools, and app-platform brands targeting decision-age buyers. Engagement running well above category norms for a mid-tier account suggests an active, invested community rather than passive scrollers. As demand for iPhone-centric aesthetic content grows alongside the broader no-code and indie-maker movement, Rad's dual positioning — polished Apple creator and transparent builder — gives him a differentiated lane that could deepen into meaningful long-term partnerships across tech, software, and digital-lifestyle categories.
Radoslavbali reaches an audience concentrated in United Kingdom primarily through YouTube, and is best activated via Instagram Reels and Stories. As a tech creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 3.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows tech content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United Kingdom-focused brands in tech and related categories, Radoslavbali offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Radoslavbali's tier (Mid, 351K combined followers, United Kingdom). Pulled from CreatorDB's category benchmarks.
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@notchflow is a brand that Radoslavbali — known as Rad — founded himself, and he credits it directly in his Instagram bio. Based on his heavy focus on iPhone aesthetics, wallpapers, and Apple-centric content, Notchflow appears to be a creative project or product built around that same visual niche. Rad actively cross-promotes it across his platforms.
Yes — wallpaper content is one of Rad's core offerings, and he references it directly in his Instagram bio alongside discount links. His consistent use of #wallpaper and #aesthetic signals that he regularly shares or sells curated iPhone wallpapers designed for Apple fans who want a clean, premium look on their devices.
#iphoneduo is one of Radoslavbali's top recurring content hashtags, suggesting it's an established series or visual format on his account — likely featuring two iPhones side by side in an aesthetic comparison or pairing setup. It fits neatly into his broader Apple-focused aesthetic and unboxing style that drives strong engagement with his audience.
#asmr ranks among Radoslavbali's most-used hashtags alongside #apple and #unboxing, pointing to a content style that blends satisfying, sensory-driven presentation with Apple product showcases. This Apple ASMR niche has helped him build a notably engaged audience, with his engagement rate running well above the category median.
Rad uses hashtags including #replit, #buildinpublic, and #nocode, which strongly signals that he's publicly developing software projects — possibly tools or apps connected to his Notchflow brand. The build-in-public approach means he documents the development process openly, adding a transparency and entrepreneurship angle beyond his aesthetic tech content.
Rad is the short form of his full first name, Radoslav — he states this plainly in his own Instagram bio with "Just call me Rad." The name Radoslav has Eastern European origins, and while he goes by Rad as his creator persona, his full handle @radoslavbali is how most people find him online.
Radoslavbali is based in the United Kingdom, though the majority of his audience is located in the United States. His content and business inquiries operate from the UK, and he communicates in English across all his platforms.
YouTube is listed as his primary platform and is where he builds longer-form content, but his Instagram account @radoslavbali shows very high activity — posting as recently as the day before this page was last updated — with engagement running well above the category average. He's a genuine dual-platform creator with meaningful reach on both.
Rad covers the aesthetic and sensory side of the Apple ecosystem rather than spec-heavy tech reviews — his content spans iPhone ASMR, unboxing videos, wallpaper creation, and visually curated Apple product showcases. The combination of #aesthetic and #apple content gives his channel a distinctive look that sits closer to lifestyle than traditional tech YouTube.
Rad's audience is predominantly male and skews toward the 25–44 age bracket, with the United States making up the clear majority of his viewership despite him being UK-based. This profile suggests his Apple aesthetic and build-in-public content resonates most with working-age tech enthusiasts who are also interested in creator entrepreneurship.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@radoslavbali · YouTube
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