United States
Radhi Devlukia-Shetty is a British-Indian wellness creator and plant-based cook based in the United States, best known for building a large, loyalty-driven community around joyful, Ayurveda-inspired eating.
Total Followers -0.1%
2.6M
Across Instagram, TikTok
Primary Platform
YouTube
2.4M followers · 92% of audience
Engagement
2.7%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $29K–$68K / IG post
She is listed as a featured speaker representing Juni, the adaptogenic sparkling tea brand she co-founded, at Inc.'s flagship annual business conference (Oct 14–16, 2026, Dallas, TX).
VegNews highlighted the collab in its 2026 Best Vegan Restaurants awards, noting the limited-time Ayurvedic menu as a notable special collaboration at the LA institution.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -1206 -0.1% | +0 +0.0% | +0 +0.0% | -1206 |
| Last 30 days | -3135 -0.1% | +107 +0.1% | +0 +0.0% | -3028 |
| Last 90 days | +5K +0.2% | +794 +0.4% | +0 +0.0% | +6K |
| Last 365 days | +5K +0.2% | +794 +0.4% | +0 +0.0% | +6K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Juni Beverages / Wellness | Co-founder | Long-term | — | |
| Benefiber Health / Supplements | Sponsored content | Long-term | — |
Radhi Devlukia-Shetty is a British-Indian wellness creator and plant-based cook based in the United States, best known for building a large, loyalty-driven community around joyful, Ayurveda-inspired eating. Her debut cookbook, JoyFull, reached the New York Times bestseller list, establishing her as a credible voice at the intersection of food, culture, and intentional living — not simply a recipe creator. Her Gujarati Indian heritage visibly shapes her cooking style, and that cultural specificity gives her content a texture that distinguishes her from the broader clean-eating space. She is also co-founder of Juni, a functional sparkling water brand, which marks a meaningful step from content creator into consumer-product entrepreneur.
Her primary platform is Instagram, where she reaches a multi-million-follower audience that skews heavily female and concentrates in the core 25–44 demographic — a commercially attractive cohort for wellness, food, and lifestyle brands. She also hosts A Really Good Cry, a podcast oriented around emotional health, which broadens her positioning beyond food into the wider self-improvement space. Partnerships with brands like Benefiber reflect a natural fit with her gut-health-adjacent, plant-forward identity. With the Juni venture maturing alongside her media presence, her trajectory points toward a diversified wellness businesswoman profile rather than a purely sponsored-content model — making her an increasingly coherent long-term partner for brands in food, functional beverages, and mindful living.
Radhidevlukia reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Beverages / Wellness, Health / Supplements, a clear signal of fit for brands in those categories. Demonstrated partners include Juni and Benefiber. Engagement on YouTube runs around 2.7%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Beverages / Wellness and related categories, Radhidevlukia offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Radhidevlukia's tier (Macro, 2.6M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Radhi Devlukia-Shetty is married to Jay Shetty, the British-Indian author and podcaster best known for his book Think Like a Monk. Their shared commitment to wellness and intentional living is a thread that runs through much of Radhi's food and lifestyle content.
JoyFull is Radhi's plant-based cookbook built around the idea that eating well should feel joyful and abundant rather than restrictive or guilt-driven. It became a New York Times bestseller, bringing her food philosophy to a mainstream audience well beyond her social following.
Yes, JoyFull debuted as a New York Times bestselling book — a milestone Radhi features prominently across all her social bios. It's one of the accomplishments that sets her apart from other plant-based food creators and extends her brand firmly into the publishing world.
A Really Good Cry is Radhi Devlukia-Shetty's podcast, focused on emotional wellness, vulnerability, and finding joy even through difficult or heavy feelings. The name reflects her broader content philosophy of leaning into real emotions rather than performing surface-level positivity.
Juni (@drinkjuni) is a sparkling wellness beverage brand that Radhi co-founded, designed to align with her plant-based, feel-good lifestyle. Co-founding a consumer drink brand puts her in a select group of creators who have successfully extended a personal brand into a physical product.
Radhi publicly identifies as a plant-based cook, which is how she describes herself across every platform. Her framing intentionally emphasizes adding joyful, whole-food cooking to your life rather than framing it around strict dietary rules or restriction.
Radhi posts plant-based recipes across Instagram and TikTok, consistently appearing under food-forward hashtags like #foodtiktok. Her recipes emphasize flavor and accessibility, aimed at making plant-based eating feel exciting and abundant rather than limiting.
Radhi has a sponsored partnership with Benefiber, a fiber supplement brand, which she discloses using the hashtag #benefiberpartner on relevant posts. It's a natural brand fit given her plant-based, gut-health-adjacent content and the wellness-focused priorities of her audience.
Radhi has built a combined following of well over 2 million people, with Instagram serving as her largest and most active channel where she sits firmly in the Macro creator tier. Her engagement runs notably above the category average, signaling a highly loyal and interactive audience.
Radhi Devlukia-Shetty is based in the United States, and the large majority of her audience is also American. She is of Indian descent, and her cultural background surfaces at times in her plant-based cooking content alongside her broader wellness and joy-centered lifestyle.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@radhidevlukia · YouTube
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