United States
Rachel Ryle is a US-based illustrator, animator, and storyteller who built her following through a distinctive stop-motion animation style that blends hand-drawn illustration with kinetic, frame-by-frame movement.
Total Followers -0.1%
1.4M
Across Instagram, TikTok
Primary Platform
YouTube
767K followers · 56% of audience
Engagement
0.1%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $12K–$27K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -118 -0.0% | +0 +0.0% | -118 |
| Last 30 days | -1304 -0.2% | -413 -0.1% | +0 +0.0% | -1717 |
| Last 90 days | -3528 -0.5% | -1299 -0.2% | +0 +0.0% | -4827 |
| Last 365 days | -3528 -0.5% | -1299 -0.2% | +0 +0.0% | -4827 |
Daily follower snapshots from CreatorDB's longitudinal index.
Rachel Ryle is a US-based illustrator, animator, and storyteller who built her following through a distinctive stop-motion animation style that blends hand-drawn illustration with kinetic, frame-by-frame movement. Her signature approach — typically featuring her own hands constructing scenes from everyday objects or ink on paper — became a recognizable aesthetic on Instagram well before short-form video normalized the format, giving her an early-mover advantage in the visual art space. Beyond organic content, she has positioned herself as a commercial animator, producing custom branded animations for major companies, which distinguishes her from illustrators who monetize primarily through merchandise or print. Her presence on SuperRare, a curated NFT marketplace for digital artists, signals an additional foothold in the fine-art and collector-facing side of the creative economy.
Her audience skews young and predominantly female, concentrated almost entirely in English-speaking markets, which makes her a clean fit for brands targeting digitally native millennial and Gen Z consumers with aesthetic or creative sensibilities. Hashtag patterns across baking, travel, quotes, and animation suggest her content deliberately spans mood and lifestyle rather than locking into a single vertical — a breadth that can widen brand-fit but may contribute to the below-median engagement her accounts currently show, particularly on Instagram where posting cadence has slowed noticeably. TikTok engagement remains meaningfully stronger, suggesting her animation format translates well to that platform's discovery mechanics. As creator-driven branded content matures, Rachel Ryle's dual positioning — commercial animator for hire and independent digital artist — gives her a differentiated lane that pure lifestyle influencers cannot easily replicate.
Rachelryle reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As an animation creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 0.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows animation content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in animation and related categories, Rachelryle offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Rachelryle's tier (Macro, 1.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Rachel Ryle is known for stop motion animation, combining hand-drawn illustration with real-world objects to create short animated stories. Her style sits at the intersection of fine art and short-form content, and she has developed it into a recognized creative signature across Instagram and TikTok.
Yes, Rachel Ryle is listed as a SuperRare artist, meaning she sells curated digital artworks on the SuperRare platform, which operates in the crypto art and NFT space. This places her among a selective group of verified digital artists, a pursuit she keeps separate from her social content and brand animation work.
@rachelrylelife is Rachel Ryle's personal second Instagram account, dedicated to sharing life moments, travels, and memories. Her primary @rachelryle account stays focused on her professional work as an illustrator, animator, and storyteller.
Yes — Rachel Ryle explicitly describes herself as creating custom animations for top brands, making commercial animation a core pillar of her professional identity rather than a side activity. Her Macro-tier reach and established illustration style position her as a premium creative partner for brand campaigns.
Rachel Ryle uses #gbbo and #baking among her regularly used hashtags, suggesting she is a genuine fan of the Great British Bake Off who folds her love of baking into her broader social presence. It sits as a personal interest thread alongside her core animation and illustration work.
As of late 2026, Rachel Ryle has significantly slowed her posting across both Instagram and TikTok, with gaps of several months between uploads on each platform. Whether this reflects a deliberate hiatus, a deeper focus on client animation projects, or a platform shift has not been publicly confirmed.
Yes, illustrated quote and motivational content is a recurring thread in Rachel Ryle's output, with #quote and #quotes among her most-used hashtags. She pairs her illustration skills with short storytelling formats, a combination that resonates strongly with her predominantly young-adult audience.
Rachel Ryle is a working professional illustrator and animator — she describes herself as creating custom animations for top brands and holds a verified presence on the curated SuperRare fine digital art platform. Social content is a vehicle for her craft rather than the craft itself.
Rachel Ryle is based in the United States, and the large majority of her combined audience is also American. She documents travel and personal life on her secondary account @rachelrylelife, suggesting she moves around despite her US base.
Rachel Ryle's TikTok engagement runs dramatically higher than her Instagram rate, suggesting her stop motion and animation content connects more naturally with TikTok's algorithm and short-form format. Her Instagram following is larger, but TikTok is clearly the platform where her content generates the strongest audience response when she posts.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@rachelryle · YouTube
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