@rachelheheh

Her real name is Rachel Kwon. She uses the playful handle @rachelheheh on Instagram and TikTok, but her YouTube channel is listed under her full name, Rachel Kwon — which is the name most often used in brand and press contexts.

Rachel Kwon is Korean-American. She was born in the United States — signaled by the 🇺🇸 flag she includes in every bio — but has spent over a decade living in Seoul, South Korea. Her content consistently blends both cultural perspectives, which is a big part of her appeal to a largely American audience curious about Korean life.

Rachel has lived in Seoul for over 12 years, which she directly credits for reshaping her skincare habits, lifestyle, and overall worldview. She leans into this timeline as a content hook, framing her Korean beauty knowledge as something earned through years of daily immersion rather than trend-chasing.

@dearseoulbook is a separate creative project Rachel runs alongside her main social channels, focused on Seoul and life in Korea. She links it in her Instagram bio, suggesting it functions as a companion brand or publication — though the exact format sits between a book, journal, and curated city guide.

Rachel is best known for teaching practical K-beauty routines built around gua sha, facial depuffing, and anti-aging methods she picked up during her years in Seoul. Her skincare content consistently draws engagement well above the category average, which points to a loyal audience that treats her as a go-to source rather than a casual scroller.

The "haters will say it's AI #twins" post is one of Rachel's most-talked-about pieces of content, featuring a side-by-side with someone who looks strikingly similar to her. The caption plays on the viral "haters will say it's Photoshop" meme format, and the lookalike angle drove a significant spike in comments and shares.

Yes — Rachel has worked with Hulu as a named partner, which she disclosed openly using the #hulupartner hashtag. She tags sponsored content consistently, and major streaming platforms like Hulu sit alongside beauty brands as recurring partners across her channels.

Rachel posts primarily in English, which lines up with her Korean-American background and explains why her audience skews heavily toward the United States despite her living in Seoul. She naturally weaves in Korean cultural references, product names, and location context, but English remains the dominant language across her videos and captions.

On YouTube — where she goes by Rachel Kwon — she posts lifestyle vlogs, how-to and style content, and Seoul-life storytelling that gives viewers a window into daily life in South Korea. Her channel has crossed one million subscribers, and her video topics range from K-beauty deep dives to broader life-in-Korea moments.

Rachel is currently based in Seoul, South Korea, where she has lived for over 12 years. Despite the majority of her audience being based in the United States and other English-speaking countries, virtually all of her content is created from within Korean everyday life — cafés, skincare counters, and Seoul street settings are her recurring backdrops.