United States
Rachael DeVaux, known online as @rachaelsgoodeats, is a US-based registered dietitian and certified personal trainer who has built a macro-tier Instagram following around credential-backed, approachable nutrition content.
Total Followers -0.0%
1.1M
Across Instagram, TikTok
Primary Platform
YouTube
1.1M followers · 99% of audience
Engagement
—
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $13K–$30K / IG post
Rachael DeVaux's second cookbook — 100 high-protein recipes plus a 28-day program — launched March 3, 2026 and quickly landed on multiple bestseller lists, cementing her status as a 2x NYT bestselling author.
She spoke about how becoming a mom reshaped her approach to food and fitness, and promoted The High-Protein Plate alongside her experience navigating the mental load of motherhood.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +531 +0.1% | +118 +1.2% | +0 +0.0% | +649 |
| Last 30 days | -637 -0.1% | +189 +1.9% | +0 +0.0% | -448 |
| Last 90 days | -4567 -0.4% | +381 +3.8% | +0 +0.0% | -4186 |
| Last 365 days | -4567 -0.4% | +381 +3.8% | +0 +0.0% | -4186 |
Daily follower snapshots from CreatorDB's longitudinal index.
Rachael DeVaux, known online as @rachaelsgoodeats, is a US-based registered dietitian and certified personal trainer who has built a macro-tier Instagram following around credential-backed, approachable nutrition content. Her recipe output leans heavily into high-protein meals and healthier takes on comfort food — a practical, results-oriented angle that distinguishes her from purely aspirational food creators. That authority has translated into two New York Times bestselling cookbooks, extending her brand well past social media into traditional publishing and establishing her as a recognized voice in the everyday healthy-eating space.
Her audience is predominantly female and concentrated in the 18–34 age range, a cohort that engages with both the functional recipe content and the lifestyle layer she maintains alongside it — travel, pregnancy milestones, and relationship moments that add personal texture to the nutritional utility. An Amazon Creator partnership reflects a commerce-oriented strategy well suited to a wellness-focused following primed for product recommendations. Managed through a talent agency and commanding mid-to-upper-tier Instagram rates, DeVaux is positioned as a reliable, brand-safe partner for food, health, and lifestyle categories — with a life-stage narrative around motherhood and family likely to deepen her resonance with millennial and Gen Z women over the near term.
Rachaelsgoodeats reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward E-commerce / Affiliate, a clear signal of fit for brands in those categories. Demonstrated partners include Amazon. Engagement on YouTube runs around —, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in E-commerce / Affiliate and related categories, Rachaelsgoodeats offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Rachaelsgoodeats's tier (Macro, 1.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Her real name is Rachael DeVaux. She uses the handle @rachaelsgoodeats across Instagram and TikTok, but her full name appears in her TikTok bio alongside her professional credentials.
Yes — Rachael DeVaux holds credentials both as a Registered Dietitian and a Certified Personal Trainer. That dual professional background distinguishes her content from typical food influencers, grounding her recipe and nutrition advice in formal training rather than trend-chasing.
Rachael is a two-time New York Times bestselling author and has since released an additional new cookbook. Her books follow the same high-protein, whole-food philosophy that runs throughout her social content.
Yes — Rachael has shared her second pregnancy publicly through recent posts, including a babymoon trip to the Amalfi Coast while expecting. She tagged her partner, Bridger Harlington, in the announcement content.
Rachael's partner is Bridger Harlington, who goes by @bridgerharlington on Instagram. He has appeared in her pregnancy and travel content, including posts from their second babymoon in Italy.
Rachael took her second babymoon along the Amalfi Coast in Italy, with stops that included Capri. She documented the trip through posts and offered a destination guide for followers who wanted to plan a similar trip.
Yes, Rachael is an official Amazon Partner and Amazon Creator, meaning she curates shoppable product lists for her audience. These typically include kitchen tools, pantry staples, and fitness or lifestyle gear that align with her dietitian-and-trainer brand.
Rachael leans heavily into high-protein, satisfying meals that still feel indulgent — recipes like chimichurri steak sandwiches and high-protein desserts are characteristic of her style. The through-line is food that a dietitian would approve of without feeling restrictive or bland.
Her content is a genuine mix — while healthy recipes and fitness advice are the core, Rachael weaves in travel content, especially around milestones like her Amalfi Coast babymoon. Recent hashtags like #italy, #capri, and #amalficoast reflect that travel is a recurring part of her feed, not just an occasional cameo.
Rachael has built a following of well over one million, placing her firmly in the Macro creator tier. She is most active on Instagram, where the bulk of her audience lives, with a predominantly female following concentrated in the United States.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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