Malaysia
QiuWen (秋雯), known by her handle qiuwen1014, is a Malaysian lifestyle and beauty creator who has built a substantial multi-platform following across YouTube, Instagram, and TikTok by blending fashion styling, makeup and skincare content, travel vlogs, and personal life documentation.
Total Followers -0.1%
1.8M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
173K followers · 9% of audience
Engagement
2.1%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $14K–$32K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | -365 -0.0% | -228 -0.0% | -593 |
| Last 30 days | +0 +0.0% | -457 -0.1% | -837 -0.1% | -1294 |
| Last 90 days | -986 -0.6% | -2558 -0.3% | -2283 -0.3% | -5827 |
| Last 365 days | -986 -0.6% | -2558 -0.3% | -2283 -0.3% | -5827 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| JisuLife Sponsorship | Sponsored content | YouTube | Mar 2025 | — |
| Clarins Group Sponsorship | Sponsored content | YouTube | Mar 2025 | — |
| Judydoll Sponsorship | Sponsored content | YouTube | Mar 2025 | — |
| Ulike Sponsorship | Sponsored content | YouTube | Jul 2024 | — |
QiuWen (秋雯), known by her handle qiuwen1014, is a Malaysian lifestyle and beauty creator who has built a substantial multi-platform following across YouTube, Instagram, and TikTok by blending fashion styling, makeup and skincare content, travel vlogs, and personal life documentation. Broadcasting primarily in Mandarin Chinese, she extends her reach well beyond Malaysia into Singapore, Taiwan, and the broader Chinese-speaking diaspora. Her content has chronicled personal milestones in detail — an extended home renovation diary, international travel including Switzerland, and day-to-day lifestyle content — while her vegetarian identity adds a grounding personal dimension to an otherwise beauty- and style-forward channel.
Qiuwen1014 reaches an audience concentrated in Malaysia primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Beverage / Lifestyle, Lifestyle / Beauty, Lifestyle / Personal Brand, a clear signal of fit for brands in those categories. Demonstrated partners include JisuLife and Clarins Group. Engagement on YouTube runs around 2.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Malaysia-focused brands in Beverage / Lifestyle and related categories, Qiuwen1014 offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Qiuwen1014's tier (Macro, 1.8M combined followers, Malaysia). Pulled from CreatorDB's category benchmarks.
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Yes — QiuWen openly identifies as vegetarian, noting it directly in her Instagram bio. This plant-based lifestyle sits alongside her fashion, beauty, and travel content, adding a wellness dimension that resonates with her predominantly female audience across Malaysia and Singapore.
@aquaflows.my appears directly in QiuWen's Instagram bio next to her business contact details, indicating she is an owner or co-founder of the brand. It represents part of her move from content creator into brand builder, a pattern increasingly common among top Malaysian influencers.
@regis.my is a second brand QiuWen lists in her Instagram bio, suggesting she is behind or closely tied to that label as well. Alongside Aquaflows, it signals she has built a business portfolio running parallel to her content career in Malaysia.
秋雯的自救之路, which translates roughly as "QiuWen's self-rescue journey," is a personal content series she has tagged across her posts. It appears to document a period of meaningful personal change or self-improvement, framed through her own storytelling in a way that has connected strongly with her core audience.
Yes — QiuWen documented the process using hashtags like #秋雯新家 (QiuWen's new home) and #秋雯装修日记 (QiuWen's renovation diary) across her YouTube and Instagram. The series became a notable content arc that attracted viewers interested in Malaysian home design and interior decoration.
QiuWen has partnered with Clarins Group, the French luxury skincare brand, and Judydoll, a popular Chinese cosmetics label, both featured in her YouTube content. She has also collaborated with Ulike, a hair-removal device brand, and tech accessories brand JisuLife, reflecting the broad lifestyle focus of her audience.
Yes — QiuWen tagged Switzerland travel content with hashtags including #瑞士 and #switzerland, making it one of the more headline destinations in her travel vlog catalogue. Travel is a consistent content pillar for her alongside fashion, beauty, and home lifestyle.
第六感 (Sixth Sense) appears in QiuWen's hashtag history alongside #mv幕后花絮 (MV behind-the-scenes), suggesting she was involved in or documented a music video production connected to that title. The project appears to represent a creative collaboration that extended beyond her usual lifestyle and fashion content.
QiuWen is from Malaysia and posts primarily in Mandarin Chinese, giving her natural reach across Malaysian Chinese, Singaporean, and Taiwanese audiences. Her follower base is anchored in Malaysia, with meaningful secondary audiences in Singapore and Taiwan.
Yes — QiuWen is active across YouTube, Instagram, and TikTok, with Instagram being her largest platform and TikTok showing the highest proportional engagement among the three. Her YouTube channel is where she publishes longer-form vlogs, including her travel and home renovation series.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@qiuwen1014 · YouTube
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