QCP

QCP's Instagram bio leads with the handle @gianlucaconte, pointing to Gianluca Conte as the real name behind the @itsqcp brand. He is known almost exclusively by the QCP alias across YouTube, TikTok, and Instagram, which is why fans routinely search for the person behind the initials.

Yes — QCP posted a video titled "How to Feed the World's Strongest Man" featuring Hafthor Bjornsson, the Icelandic strongman champion. The content was set at Strip Steak in Las Vegas and blends QCP's cooking focus with the extreme volume of food required to fuel an elite strength athlete.

QCP is a brand partner of Unmeat, a plant-based protein company, regularly tagging content with #unmeatpartner alongside broader #plantbased posts. It reflects a deliberate dual-lane content approach where he covers both traditional meat-heavy cooking and plant-forward alternatives within the same channel.

That line is QCP's own summary of his creative identity — Italian-style cooking, and pasta in particular, sits at the core of his channel. Videos like his Invasive Truffle Pizza collaboration reinforce the Italian food thread that runs consistently through his content across all three platforms.

The Invasive Truffle Pizza is a video where QCP creates an aggressively truffle-loaded pizza alongside Italian food creators @Ana Sofia Fehn and @Giulia Bruno. It is one of the clearest examples of his Italian culinary focus and his recurring habit of partnering with other food personalities to build a single ambitious dish.

SpicyMoustache is a fellow creator who appeared with QCP in a video titled "Don't Drop the Soap," one of several cross-creator projects in QCP's catalogue. These collaborations sit alongside his solo cooking tutorials and sponsored food experiences as a consistent pillar of his content strategy.

QCP made a sponsored visit to SeaWorld's Seven Seas Food Festival, tasting and showcasing dishes from a range of global cuisines on offer at the event. It is representative of his travel-food hybrid content style, where he steps outside the kitchen to explore real-world culinary experiences under brand partnerships.

Yes — QCP has served as a content partner for both Hulu and Lionsgate, with tags like #hulupartner, #aboutmyfather, and #lionsgatepartner appearing across his posts. These entertainment studio deals show that film marketers targeting a predominantly 18-to-34-year-old audience actively seek him out beyond typical food and beverage sponsors.

The signals point strongly toward Italian roots — his apparent real name Gianluca Conte is Italian, his self-declared passion is pasta, and hashtags like #italian appear consistently across his content. He has also collaborated directly with Italian food creators on videos like his Invasive Truffle Pizza, reinforcing that connection.

By raw audience size, TikTok is QCP's largest individual platform, with a following well into the tens of millions and an engagement rate that runs far above the category average — higher than either his YouTube or Instagram numbers. His YouTube channel carries over nine million subscribers and is where his longer cooking and collab videos live.