Indonesia
Puttrryyy — operated by a creator named Rachel — is an Indonesia-based personal lifestyle micro-influencer whose Instagram presence blends several soft, youthful content pillars: hand-drawn…
Total Followers +0.0%
16K
Across Instagram
Primary Platform
16K followers · 100% of audience
Engagement
24.8%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $411–$1.2K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 16,448 | +0 | 24.8% | — | 2 months ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | -479 -2.9% | +0 +0.0% | +0 +0.0% | -479 |
| Last 365 days | -479 -2.9% | +0 +0.0% | +0 +0.0% | -479 |
Daily follower snapshots from CreatorDB's longitudinal index.
Puttrryyy — operated by a creator named Rachel — is an Indonesia-based personal lifestyle micro-influencer whose Instagram presence blends several soft, youthful content pillars: hand-drawn "gemoy" (cute/adorable) illustrations including detailed shoe sketches, get-ready-with-me clips, casual flower photography, and affectionate cat content tied to a pet named Roci. Her hashtag mix also signals a K-pop affinity, particularly around BLACKPINK, situating her within Indonesia's sizeable fandom-adjacent lifestyle community. The channel name and overall aesthetic lean into a playful, intimate register that resonates with young Indonesian women seeking casual, feel-good content.
Puttrryyy reaches an audience concentrated in Indonesia primarily through Instagram, and is best activated via Instagram Reels and Stories. As a vlog creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 24.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows vlog content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Indonesia-focused brands in vlog and related categories, Puttrryyy offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Puttrryyy's tier (Micro, 16K combined followers, Indonesia). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Based on her hashtag use — including #proudofroci, #bestcat, and #smartcat — Puttrryyy appears to have a cat called Roci who features in her content. Her captions make clear she is very proud of and attached to this pet, and cat-related posts are a recurring thread through her feed.
'Gemoy' is Indonesian slang for something that is irresistibly squishy-cute in appearance. Puttrryyy uses the word to describe her own illustration style, posting drawings she calls 'gambar gemoy,' including a specially illustrated pair of shoes she described as very meaningful to her.
Yes — #jennieblackpink is one of Puttrryyy's most-used hashtags, signaling she is a fan of Jennie from BLACKPINK. K-pop appreciation appears woven into her broader aesthetic and lifestyle identity on Instagram.
@woodle___ is tagged with a heart emoji directly in Puttrryyy's Instagram bio, indicating someone she is close to — likely a partner or very dear friend. The prominent, affectionate placement in her bio suggests this person plays a visible role in her personal life that she shares with followers.
Puttrryyy creates original illustrations in a cute, gemoy style, including drawings of shoes she described as special. Her art posts sit alongside lifestyle, flower aesthetic, and personal blog content, giving her Instagram feed a handmade, creative warmth.
Yes — Puttrryyy has shared Get Ready With Me content on Instagram, including one she admitted had sat unposted for a long time before she finally uploaded it. This kind of candid, behind-the-scenes personal content fits naturally into her personal blog style.
Puttrryyy referenced a video she called her 'first utube video' in an Instagram caption alongside a nostalgic 2010 throwback moment, suggesting she has been creating content for years. Whether she maintains an active YouTube channel beyond this throwback reference is not confirmed in her current profile.
Puttrryyy's engagement rate runs dramatically above the category median for Instagram personal blogs — a sign that her small audience is genuinely invested rather than passive. Her intimate, personal posting mix of cats, cute art, flowers, and GRWM moments tends to attract tightly loyal communities rather than broad but disengaged followings.
Puttrryyy's Instagram bio lists Rachel as the contact person for business inquiries, along with a WhatsApp number. Whether Rachel is Puttrryyy herself or a manager handling her brand partnerships is not specified in the bio.
As of September 2026, Puttrryyy's most recent Instagram upload was around two months prior, and her account showed flat growth over that window. Her profile and contact details remain visible, but it is unclear whether the gap represents a temporary break or a longer pause from posting.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@puttrryyy · Instagram
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