India
Pubity is a creator with a presence on Instagram (42,194,706 followers), YouTube (27,300 followers), TikTok (18,600,000 followers), based in India.
Total Followers +0.3%
60.8M
Across Instagram, YouTube, TikTok
Primary Platform
42.2M followers · 69% of audience
Engagement
—
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $422K–$928K / IG post
Media analyst Simon Owens published an in-depth profile on Pubity Group, highlighting its unusual durability across multiple platform cycles and the fact that it has scaled to roughly 170 million followers and an estimated 240 billion annual views while remaining fully bootstrapped.
Campaign Middle East reported that Pubity Group named The Vantage its exclusive regional sales partner, giving MENA advertisers access to the group's full portfolio. The move builds on existing regional collaborations with Dubai Tourism, Saudi Tourism Authority, and other Gulf brands.
Forbes documented how co-founders Kit Chilvers and Iyrah Williams built Pubity Group into a 20-brand network reaching billions of views per month, with long-running brand partnerships including Hinge, GymShark, and Subway.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +25K +0.1% | +0 +0.0% | +0 +0.0% | +25K |
| Last 30 days | +68K +0.2% | -98 -0.4% | +104K +0.6% | +172K |
| Last 90 days | +135K +0.3% | +0 +0.0% | +100K +0.5% | +235K |
| Last 365 days | +135K +0.3% | +0 +0.0% | +100K +0.5% | +235K |
Daily follower snapshots from CreatorDB's longitudinal index.
Pubity is a creator with a presence on Instagram (42,194,706 followers), YouTube (27,300 followers), TikTok (18,600,000 followers), based in India. Their content sits in the entertainment space. Their Instagram bio reads: "☀️ Bringing Entertainment and News to a community of millions 🫂 ⠀ 📧 Contactus@pubitygroup.com". The full audience and engagement breakdown is below.
Pubity operates as a viral entertainment and news aggregation account, curating wholesome moments, celebrity news, pop-culture clips, and light science content — positioning it squarely in the mass-reach entertainment vertical where consumer goods, streaming platforms, mobile gaming, and food and beverage brands are the natural advertiser fit. Its content cadence is tight, with near-daily posting across both Instagram and TikTok, giving sponsors consistent placement frequency rather than sporadic bursts. The audience is concentrated across English-speaking markets in South Asia, the UK, and the US — a cross-market footprint that suits global consumer brands and digital-first services seeking simultaneous reach across multiple high-value regions. The female-leaning, millennial-and-Gen-Z-dominant profile aligns well with lifestyle, streaming, and quick-service food categories. Engagement quality is characteristic of large aggregator pages: broad passive consumption rather than niche fandom, making it better suited for awareness and top-of-funnel campaigns than conversion-driven placements. No confirmed brand deals appear in the available data, but accounts of this format routinely attract partnerships from streaming services such as Netflix or Amazon Prime Video, mobile app platforms, and CPG brands seeking mass cultural relevance at scale.
Benchmark estimates for a creator at Pubity's tier (Mega, 60.8M combined followers, India). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Pubity is a media brand and content network, not a single individual creator. It operates under the Pubity Group umbrella, with a dedicated business contact and a team approach to sourcing and publishing content at scale across multiple platforms.
Pubity curates a broad mix of viral clips, wholesome feel-good moments, celebrity news, and CCTV footage of remarkable real-world events. The feed deliberately blends uplifting human-interest content with trending pop-culture moments — think Tom Cruise inspiration posts alongside a cat caught mid-mischief on a home security camera.
The Pubity Group is the business entity behind the Pubity brand, managing its content operations and fielding brand partnership inquiries. It oversees Pubity's presence across Instagram, TikTok, and YouTube, and serves as the official point of contact for sponsored content and commercial deals.
Pubity blends both, using a format sometimes tagged #reelheadline to package news-adjacent stories as short-form social content. This includes viral security-camera footage, celebrity announcements like Drake's activities on Kick, and international events — though it positions itself as an entertainment page rather than a traditional news outlet.
The #youdecide hashtag signals posts where Pubity presents a scenario or situation and invites the audience to form their own opinion in the comments. It's a recurring engagement format designed to spark debate-driven interaction on content that might otherwise generate only passive scrolling.
Yes — Pubity's own YouTube channel bio describes it as "the official home of the greatest Dad Jokes to ever grace the internet." While Instagram and TikTok carry the bulk of Pubity's viral and news content, YouTube has been specifically positioned around that humor format.
Wholesome, feel-good content is a core pillar of the Pubity brand identity, reflected in its consistent use of the #wholesome hashtag and its stated mission across platforms to bring "entertainment and positive news" to its community. The strategy balances heavier viral or news-adjacent content with emotionally uplifting clips to maintain broad, cross-demographic appeal.
Yes, Pubity is headquartered in India, but its content is produced entirely in English and targets a global audience. Its largest viewer bases are spread across India, the United Kingdom, and the United States — reflecting a diaspora-friendly, internationally minded approach rather than a locally focused one.
As of mid-2026, Pubity's TikTok account is showing stronger percentage growth than its Instagram, even though Instagram remains by far its largest single platform. TikTok has accumulated tens of millions of followers and is the account with the most active upward momentum in the current period.
Pubity has amassed over 60 million combined followers across Instagram, TikTok, and YouTube, firmly placing it in the Mega tier of content creators. Instagram accounts for the majority of that reach, with TikTok contributing a significant and still-growing share.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@pubity · Instagram
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