United States
PUBG MOBILE is the official social media presence of the global mobile battle royale title co-developed by Tencent's LIGHTSPEED STUDIOS and KRAFTON, Inc., and launched worldwide in March 2018.
Total Followers +1.5%
16.3M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
3.3M followers · 20% of audience
Engagement
0.5%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $115K–$267K / IG post
The Version 4.5 update went live July 9, 2026, headlined by a Naruto Shippuden-themed mode that transforms Erangel into a shinobi battlefield with ninjutsu abilities. Ferrari (Scuderia Ferrari HP) and Spider-Man: Brand New Day events followed within the same update cycle.
The Spider-Man collaboration launched July 30–31, 2026, intentionally aligned with the film's North American theatrical debut, introducing web-shooter mechanics and map transformations to Erangel.
Krafton reported H1 2026 revenue of 2.66 trillion won, up 73% year-on-year, with PUBG Mobile and PUBG PC revenue cited as the key growth engine and paying users rising 25% YoY.
At the 2025 PMGC Grand Finals, Level Infinite announced two full seasons of the PUBG MOBILE Global Open for 2026, replacing the previous Super League structure and widening qualification paths for amateur and pro players worldwide.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +3K +0.0% | +0 +0.0% | +3K |
| Last 30 days | +10K +0.3% | +23K +0.2% | +213K +6.3% | +245K |
| Last 90 days | +30K +0.9% | +4K +0.0% | +333K +9.8% | +367K |
| Last 365 days | +30K +0.9% | +4K +0.0% | +333K +9.8% | +367K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Ford Motor Sponsorship | Sponsored content | YouTube | May 2026 | — |
| XP-PEN Sponsorship | Sponsored content | YouTube | Nov 2025 | — |
| Krafton Sponsorship | Sponsored content | YouTube | Oct 2025 | — |
| Bugatti Sponsorship | Sponsored content | YouTube | Apr 2025 | — |
PUBG MOBILE is the official social media presence of the global mobile battle royale title co-developed by Tencent's LIGHTSPEED STUDIOS and KRAFTON, Inc., and launched worldwide in March 2018. Rather than a traditional creator, this account functions as the game's primary content marketing engine — publishing seasonal event trailers, crossover announcements, in-game tips, and hype-building countdowns across YouTube, Instagram, and TikTok. The channel has built a substantial multi-platform following by leaning heavily into high-profile IP collaborations, including Spider-Man, Naruto, and Dragon Ball Super, which each generate their own hashtag-driven content cycles and keep the feed visually distinct from competitor titles.
The audience is overwhelmingly young and male, with the largest concentrations in India and the United States — a demographic split that reflects PUBG Mobile's unusual position as both a mainstream Western esports property and a dominant force in South Asian mobile gaming. Brand partnerships with Ford and Bugatti signal a deliberate push to associate the game with aspirational lifestyle categories beyond gaming hardware, elevating its perceived status among a monetizable young-adult base. TikTok is the channel's fastest-growing surface, suggesting an ongoing effort to capture the next wave of mobile players through short-form content as the title continues to evolve its seasonal live-service model.
Pubgmobile reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a gaming creator they map naturally to brands targeting that space. Demonstrated partners include Ford Motor and XP-PEN. Engagement on YouTube runs around 0.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows gaming content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in gaming and related categories, Pubgmobile offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Pubgmobile's tier (Mega, 16.3M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The Indian government banned PUBG Mobile in September 2020 under Section 69A of the IT Act, citing data privacy and national security concerns linked to its Chinese publishing ties through Tencent. KRAFTON responded by launching Battlegrounds Mobile India (BGMI) as a separate, India-specific version of the game to comply with local regulations.
PUBG MOBILE was co-developed by LIGHTSPEED STUDIOS, a studio within Tencent Games, and KRAFTON, Inc., the South Korean company that owns the PLAYERUNKNOWN'S BATTLEGROUNDS intellectual property. KRAFTON holds the license while Tencent's LIGHTSPEED STUDIOS handled much of the mobile adaptation and ongoing development.
They share the same core battle royale concept and are officially licensed under the PLAYERUNKNOWN'S BATTLEGROUNDS IP, but they are distinct games built for different platforms. PUBG Mobile is co-developed by LIGHTSPEED STUDIOS and KRAFTON specifically for mobile devices using Unreal Engine 4, with its own seasonal content, crossovers, and updates independent of the PC version.
Spider-Man: Brand New Day is a limited-time themed collaboration mode in PUBG Mobile featuring Spider-Man-inspired gameplay, prize pools, and exclusive in-game cosmetics. The official channel has published tip guides and countdown content around the event, making it one of the game's high-profile Marvel crossovers.
Yes, PUBG Mobile has run crossovers with both major anime franchises. Naruto is referenced directly in the game's official channel bio, and Dragon Ball Super has been featured under the hashtag #PUBGMxDragonBallSuper, indicating dedicated in-game collaboration events with themed cosmetics and modes for both.
An X-Suit is a premium cosmetic outfit in PUBG Mobile that features multiple upgradable forms, allowing players to visually evolve the appearance of the suit over time. The game announced its first X-Suit with three distinct upgradable stages, making it one of the most advanced cosmetic progression items introduced in the game.
Yes, Bugatti partnered with PUBG Mobile for a sponsored collaboration in 2025, bringing the luxury automotive brand into the game's content ecosystem. The channel has also featured Ford Motor as a sponsor, suggesting ongoing partnerships with major automotive brands as part of the game's real-world licensing strategy.
Winner Winner Chicken Dinner is the victory message displayed when a player or squad is the last team standing in a PUBG Mobile match, and it has become one of gaming's most recognizable catchphrases. The phrase has roots in old Las Vegas casino slang and was adopted by the original PLAYERUNKNOWN'S BATTLEGROUNDS PC game before carrying over to the mobile version.
PUBG Mobile is built on Unreal Engine 4, which the developers specifically chose to prioritize visual quality, realistic maps, and a refined shooting experience on mobile hardware. This engine choice set PUBG Mobile apart from many other mobile games at its global launch in March 2018.
India makes up the single largest share of PUBG Mobile's audience, accounting for well over a third of its total following, with the United States as the second-largest market. This is notable given India's history of banning and reinstating the game, underscoring how deeply embedded PUBG Mobile is in South Asian mobile gaming culture.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
If you'd like to update, correct, or remove this profile, get in touch and we'll handle it within 5 business days. We don't publish private data — every stat shown comes from your public platform profiles.
@pubgmobile · YouTube
+0 new followers
Preparing fresh data…
This usually takes 15–25 seconds.