Psychology_Tips_Daily is a mental-wellness and applied-psychology channel operating primarily across Instagram and TikTok, with a YouTube presence anchoring its longer-form content.
Total Followers -0.1%
847K
Across Instagram, TikTok
Primary Platform
YouTube
557K followers · 66% of audience
Engagement
4.3%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $8.4K–$20K / IG post
The creator founded Mindify, an AI-powered mental wellness app offering psychology-backed advice, ready phrases for difficult conversations, and mindful check-ins. The Google Play listing notes it is 'Founded by Psychology Tips Daily, trusted by 2M+ followers across social media.'
Ziad Roumy's official site (ld.psychology-tips.com) now consolidates his coaching business, Mindify app, and a free psychology newsletter — signalling a deliberate pivot from pure content creation to a multi-product personal brand.
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -390 -0.1% | -87 -0.0% | +0 +0.0% | -477 |
| Last 30 days | +0 +0.0% | -522 -0.2% | +0 +0.0% | -522 |
| Last 90 days | +3K +0.6% | -1507 -0.5% | +0 +0.0% | +2K |
| Last 365 days | +3K +0.6% | -1507 -0.5% | +0 +0.0% | +2K |
Daily follower snapshots from CreatorDB's longitudinal index.
Psychology_Tips_Daily is a mental-wellness and applied-psychology channel operating primarily across Instagram and TikTok, with a YouTube presence anchoring its longer-form content. The channel's output centers on digestible, relatable takes on emotional intelligence, interpersonal boundaries, communication skills, and navigating toxic relationships — the kind of social-psychology content that performs consistently well with English-speaking young adults. With a combined audience approaching the million mark and engagement rates that sit notably above category benchmarks on both short-form platforms, the channel has built genuine traction rather than passive follower accumulation.
The audience skews female and concentrates heavily in the 18–34 age band, with the United States accounting for the majority of viewers — a profile that aligns with brands targeting wellness-conscious, self-improvement-oriented consumers. Both the Instagram and TikTok bios prominently direct followers to the Mindify app, suggesting either a proprietary product or a deeply integrated brand partnership that functions as a core revenue pillar rather than a conventional sponsorship. This tight alignment between content themes and a single mental-wellness app gives the channel a clear, consistent commercial identity. As the self-help and mental-health content space continues to attract brand investment, Psychology_Tips_Daily's above-average engagement and loyal young-adult base position it well for partnerships in therapy platforms, productivity tools, and wellness subscription services.
Psychology_Tips_Daily reaches its audience primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Mental wellness / apps, a clear signal of fit for brands in those categories. Demonstrated partners include Mindify. Engagement on YouTube runs around 4.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in Mental wellness / apps and related categories, Psychology_Tips_Daily offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Psychology_Tips_Daily's tier (Mid, 847K combined followers, —). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Mindify is the app that Psychology_Tips_Daily features in both their Instagram and TikTok bios, describing it as an app that "gets you" — language that points to a personalized psychology or mental wellness platform. The account also uses the dedicated hashtag #mindifyadvice to tag content connected to the app, making Mindify a central part of their brand rather than a one-off sponsorship.
#mindifyadvice is a branded hashtag used consistently by Psychology_Tips_Daily across both their platforms to organize content tied to the Mindify app's approach to self-awareness and psychology. It functions as a content series label within their broader feed, making it easy for followers to find advice directly connected to the app.
Yes — recognizing and handling toxic people is one of the account's most recurring themes, with #toxicpeople appearing regularly alongside #boundaries and #selfrespect. Their content typically frames toxic dynamics through a psychology lens, giving followers practical cues to identify harmful behavior in their relationships and respond with confidence.
The account focuses on applied social psychology topics that show up in everyday life: setting boundaries, building emotional intelligence, improving communication, and protecting self-respect. Rather than clinical theory, the content is condensed into short-form tips designed for people navigating real relationships and personal growth.
#emotionalintelligence and #communicationskills are core pillars of the account's content, appearing alongside #communicationtips in their regular posts. The focus is on practical, behavior-level advice — how to express yourself assertively, read social situations, and manage emotional responses — rather than abstract psychological concepts.
Psychology_Tips_Daily's engagement runs significantly above the category median for accounts in their follower tier, which reflects how personally their audience connects with topics like boundaries, toxic relationships, and self-worth. Psychology content that mirrors real emotional struggles tends to drive strong saves and shares, behaviors that inflate engagement well beyond passive-scroll niches.
Confidence and self-respect are two of the account's signature themes, with #confidence, #selfrespect, and #selfawareness among their most-used hashtags. This makes the account a consistent destination for people working on assertiveness, boundary-setting, and rebuilding self-worth after difficult relationships.
The audience skews majority female, primarily in the 18–34 age range, which aligns naturally with the account's focus on emotional intelligence, relationship psychology, and self-improvement. That said, a substantial portion of followers are men, and the content itself is framed broadly enough to speak to anyone navigating interpersonal challenges.
Yes — Psychology_Tips_Daily maintains an active short-form video presence on both Instagram and TikTok, with Instagram holding the larger following between the two. Notably, their TikTok engagement rate runs higher than their Instagram rate, suggesting the content resonates especially well with TikTok's discovery-driven feed.
Psychology_Tips_Daily has built a combined following of well over 800,000 across Instagram and TikTok, placing them solidly in the Mid influencer tier. Their US audience makes up the majority of followers, with meaningful reach in the UK and India as well.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@psychology_tips_daily · YouTube
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