United States
Proverbs 31 Ministries is a Charlotte, North Carolina-based non-profit Christian organization founded by Lysa TerKeurst, taking its name from the biblical Proverbs 31 passage describing a woman of faith and character.
Total Followers -0.1%
2.1M
Across Instagram, TikTok
Primary Platform
YouTube
2.1M followers · 98% of audience
Engagement
1.8%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $25K–$58K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | -411 -0.0% | +0 +0.0% | +0 +0.0% | -411 |
| Last 30 days | -1439 -0.1% | +0 +0.0% | +0 +0.0% | -1439 |
| Last 90 days | -5138 -0.3% | +0 +0.0% | +0 +0.0% | -5138 |
| Last 365 days | -5138 -0.3% | +0 +0.0% | +0 +0.0% | -5138 |
Daily follower snapshots from CreatorDB's longitudinal index.
Proverbs 31 Ministries is a Charlotte, North Carolina-based non-profit Christian organization founded by Lysa TerKeurst, taking its name from the biblical Proverbs 31 passage describing a woman of faith and character. Over several decades it has grown from a small newsletter ministry into one of the more widely recognized evangelical women's organizations in the United States, building its reach through daily devotionals, the long-running 'Encouragement for Today' podcast, books authored by TerKeurst and affiliated writers, and annual events like the She Speaks conference. Its digital presence — anchored on Instagram and YouTube, with millions of followers across platforms — reflects a deliberate expansion into short-form and video content designed to reach younger Christian women alongside its existing subscriber base.
Despite branding centered explicitly on women's biblical discipleship, the audience skews slightly broader in practice, with a meaningful share of male followers and strong concentration in the 25–34 age band, suggesting the content resonates with faith-curious younger adults beyond a strictly female demographic. As a registered non-profit, Proverbs 31 Ministries approaches commercial partnerships differently from lifestyle or entertainment creators — rate-card activity is more likely to reflect mission-aligned sponsorships with Christian publishers, faith-based events, or values-driven consumer brands rather than broad product campaigns. Its above-median engagement rate on Instagram signals an audience that interacts with the content devotionally rather than passively, a durable signal of community depth that positions the ministry well for continued growth in digital Bible study and discipleship content.
Proverbs31ministries reaches an audience concentrated in United States primarily through YouTube, and is best activated via Instagram Reels and Stories, TikTok branded content. As an education creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 1.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in education and related categories, Proverbs31ministries offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Proverbs31ministries's tier (Macro, 2.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Proverbs 31 Ministries was founded by Lysa TerKeurst, who serves as its president. She built the organization around a mission to reach women with Biblical truth in ways that connect to everyday life, and she remains the primary public voice of the ministry.
The First 5 app is a daily Bible reading and devotional tool created by Proverbs 31 Ministries, built around the idea of giving God the first five minutes of your day. It pairs short Scripture-focused content with structured reading plans to make consistent Bible study more accessible for women on the go.
Yes, Lysa TerKeurst publicly shared that her marriage fell into crisis after her husband's infidelity, and they eventually divorced. She has spoken and written openly about that experience of betrayal and healing, which directly shaped books like Forgiving What You Can't Forget and became a defining part of her ministry voice.
Lysa TerKeurst is a New York Times bestselling author with titles including Uninvited, It's Not Supposed to Be This Way, and Forgiving What You Can't Forget, among many others. Her books blend personal storytelling with Biblical study and are widely used in women's small-group settings at churches across the country.
She Speaks is Proverbs 31 Ministries' annual conference aimed at women who feel called to write, speak, or lead in ministry. It brings attendees together with publishers, agents, and established ministry speakers, and has become a well-known gateway event in the Christian women's publishing and speaking world.
Proverbs 31 Ministries produces several audio offerings, including a devotional-style podcast and the Therapy & Theology series, which pairs Biblical perspective with licensed mental health insights. The content is designed to help women process real-life struggles through a faith-based framework.
Proverbs 31 Ministries is a registered nonprofit organization, not a church or denominational body. It operates independently as a Christian ministry funded primarily through donations, resource sales, and its online community rather than through church membership or denominational support.
Proverbs 31 Ministries is headquartered in the Charlotte, North Carolina area. While the ministry reaches a global audience almost entirely through digital platforms, its staff and operations are based in the Carolinas.
Yes, online Bible studies are one of the ministry's signature offerings, typically running in seasonal cohorts around specific books of the Bible or faith-based themes. These studies are built for both individual participation and small-group use, and have reached hundreds of thousands of women over the years.
The ministry's content is created primarily for women — its TikTok bio explicitly describes reaching "any girl in any season" and its Instagram calls supporters to help women encounter Biblical truth. That said, its Bible study resources and devotional materials are frequently used in mixed-gender church and small-group contexts as well.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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