Brazil
Professor José Silveira is a Brazilian music educator with thirty-six years of hands-on experience teaching keyboard, first through public and private schools in Brazil and later online, where he has reached well over twelve thousand self-described students.
Total Followers +1.4%
189K
Across YouTube, Instagram
Primary Platform
YouTube
147K followers · 78% of audience
Engagement
18.3%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $1.1K–$3K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +2K +1.4% | +689 +1.6% | +0 +0.0% | +3K |
| Last 90 days | +4K +2.8% | +0 +0.0% | +0 +0.0% | +4K |
| Last 365 days | +4K +2.8% | +0 +0.0% | +0 +0.0% | +4K |
Daily follower snapshots from CreatorDB's longitudinal index.
Professor José Silveira is a Brazilian music educator with thirty-six years of hands-on experience teaching keyboard, first through public and private schools in Brazil and later online, where he has reached well over twelve thousand self-described students. Formally trained and licensed through the Universidade Metropolitana de Santos, he built his reputation the slow way — decades in classrooms — before translating that credibility into a YouTube-centered digital school. His content is methodically aimed at adult beginners: short, accessible lessons covering essential chords, five-note exercises, and pieces designed to be played at family gatherings. The recurring framing — 'músicas fáceis', free lessons, quick wins — reflects a deliberate pedagogy built around lowering the barrier to entry for people who believe they could never learn an instrument.
His audience skews younger than the beginner-adult framing might suggest, concentrated in the eighteen-to-thirty-four range and overwhelmingly Brazilian, which positions him squarely within the Portuguese-language music-education corridor with very limited international crossover. What stands out analytically is the engagement rate on YouTube, which runs more than ten times the category median — a signal that his community is unusually active and loyal, likely tied to the structured, curriculum-style progression he offers rather than passive entertainment viewing. With no major brand partnerships visible in this period, his channel operates as a direct-to-student business, suggesting monetization through his 'Jornada do Tecladista Iniciante' program. For brands in music instruments, audio equipment, or online learning platforms targeting the Brazilian market, his combination of deep audience trust and high interaction depth represents a compelling, underutilized fit.
Professor.Josesilveira reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As an education creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 18.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in education and related categories, Professor.Josesilveira offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Professor.Josesilveira's tier (Mid, 189K combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
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The Jornada do Tecladista Iniciante (Beginner Keyboardist Journey) is Professor José Silveira's signature structured program designed to take everyday people from zero to playing real songs on keyboard. He promotes it as the core learning pathway for new students across his YouTube and Instagram channels, positioning it as the natural next step beyond his free content.
Professor José Silveira has been teaching keyboard for 36 years, placing him among the most experienced music educators operating online in Brazil. He began his career in traditional school settings — both public and private — before eventually bringing his teaching method to the internet to reach students across the country.
Professor José Silveira states he has helped over 12,000 students successfully learn to play keyboard. That milestone, built across more than three decades of teaching, is one of the central credibility claims he highlights in his YouTube channel biography.
Professor José Silveira holds a music education degree from the Universidade Metropolitana de Santos, a university located in Santos, Brazil. He combines that formal academic credential with 36 years of hands-on classroom experience in the teaching method he now delivers through video lessons.
Yes — before building his YouTube presence, Professor José Silveira worked as a keyboard teacher in both public and private schools in Brazil. That real classroom background is a key part of his biography and directly informs the structured, beginner-friendly approach he now uses in his online lessons.
Yes, teaching music for social settings is a recurring theme in his content — he has dedicated lessons built specifically around songs you can play with family or friends. It reflects his broader philosophy that keyboard should be an accessible, shared experience rather than something reserved for professional musicians.
Absolutely — his entire method is built around what he calls "pessoas comuns" (ordinary people) who have no prior music background. His lessons emphasize that even mastering just five notes is enough to start making real music, deliberately lowering the barrier that stops most beginners from even trying.
Professor José Silveira has dedicated full lessons to a core set of chords he considers essential for any keyboard player, framing them as non-negotiable building blocks regardless of your musical goals. He presents these in a beginner-accessible format without requiring students to read sheet music first.
Professor José Silveira teaches a specific daily practice exercise he says leads to noticeably faster progress, with the underlying message that short, consistent daily sessions beat irregular long ones. This results-focused, habit-based approach is one of the most prominent recurring themes across his YouTube channel.
Yes — Professor José Silveira regularly publishes free keyboard lessons on YouTube covering easy songs, essential chords, and beginner exercises, and he uses the hashtag #aulagratuita (free lesson) to make that content discoverable. For students who want a more structured path, he also offers the Jornada do Tecladista Iniciante as a dedicated program.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@professor.josesilveira · YouTube
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