Brazil
Primeiros Acordes — Portuguese for "First Chords" — is a Brazil-based music education YouTube channel built around structured, step-by-step instrumental instruction framed as a progressive, game-like learning experience.
Total Followers +0.0%
210K
Across YouTube, Instagram
Primary Platform
YouTube
209K followers · 99% of audience
Engagement
6.6%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $32–$91 / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +1 +0.1% | +0 +0.0% | +1 |
| Last 90 days | +1K +0.5% | +13 +1.0% | +0 +0.0% | +1K |
| Last 365 days | +1K +0.5% | +13 +1.0% | +0 +0.0% | +1K |
Daily follower snapshots from CreatorDB's longitudinal index.
Primeiros Acordes — Portuguese for "First Chords" — is a Brazil-based music education YouTube channel built around structured, step-by-step instrumental instruction framed as a progressive, game-like learning experience. The channel covers a notably broad instrument roster: violão, cavaquinho, viola caipira, contrabaixo, keyboard, piano, banjo, and bandolim, positioning itself as a multi-instrument online school for beginners and intermediate players rather than a single-instrument specialist. The deliberate inclusion of distinctly Brazilian instruments — particularly the cavaquinho and viola caipira — gives the channel a cultural specificity that distinguishes it from generic international music tutorials, anchoring it firmly in a Brazilian folk and popular music tradition.
The audience is overwhelmingly Brazilian, male-skewing, and concentrated in the 25–44 age band, a profile consistent with adult hobbyists picking up an instrument for the first time or returning to one. Despite a mid-tier follower count, the channel's engagement rate runs several times above the category median, indicating that subscribers are actively interacting with lesson content rather than passively scrolling past it — a meaningful signal for an education-oriented channel. Instagram activity has been largely dormant, making YouTube the channel's sole operational platform. With no current brand partnerships on record, there is clear runway for instrument manufacturers, music accessory brands, or Portuguese-language edtech platforms. As structured online music education expands among adult learners in Brazil, Primeiros Acordes is well-placed to convert its engaged learner base into a scalable sponsorship proposition.
Primeirosacordes reaches an audience concentrated in Brazil primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. As a music creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 6.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Brazil-focused brands in music and related categories, Primeirosacordes offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Primeirosacordes's tier (Mid, 210K combined followers, Brazil). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
"Primeiros Acordes" translates from Portuguese as "First Chords," a name that signals the channel is built for people taking their very first steps in music. The channel is based in Brazil, teaches entirely in Portuguese, and is structured around guiding absolute beginners from zero to playing real songs.
The channel covers violão (acoustic guitar), cavaquinho, viola caipira, contrabaixo (bass guitar), teclado, piano, bandolim, and banjo — all within the same Brazilian-Portuguese teaching format. This multi-instrument approach makes it one of the broader music education resources available in Portuguese on YouTube.
Yes — the channel explicitly describes its method as "passo a passo e como um jogo divertido" (step-by-step and like a fun game), designed from the ground up for beginners. Many video titles confirm this with phrases like "Do Zero," meaning lessons start from nothing and build progressively.
Viola caipira is one of the channel's dedicated content pillars, with lessons covering chord shapes, quintas exercises for memorization, and specific Brazilian rhythmic patterns like the Guarânia batida. It's one of the more distinctive offerings compared to typical guitar-focused music education channels.
Yes, contrabaixo gets dedicated lessons on the channel, including how to create groove from scratch, how to lock in with a drum track, and how to use the pentatônica maior scale over major chords. The hashtag #aprendacontrabaixo confirms bass is a consistent content pillar, not just an occasional topic.
Cavaquinho has its own dedicated lesson series on the channel, covering how to play the same chords across the full neck for a more professional sound. The hashtag #primeirosacordescavaquinho is one of the channel's most-used tags, showing it's a core part of the content lineup.
Beyond technique, the channel also publishes content on music history, including the origins of music and music during the Renaissance period — topics flagged by dedicated hashtags like #historiadamusica and #musicanorenascimento. This broader educational angle reflects the channel's identity as a music education company rather than a pure tutorial channel.
The Instagram bio references dedicated "cursos e aulas" (courses and lessons), suggesting the brand offers structured paid courses in addition to free YouTube content. The channel classifies itself as an education company, which typically implies a product beyond individual free videos.
Primeiros Acordes is based in Brazil, and the vast majority of its audience is also Brazilian, engaging with lessons in Portuguese. The core viewer skews male and falls in the young-adult to mid-adult range, though the channel attracts learners across a broad range of ages.
Primeiros Acordes runs an engagement rate that is several times above the typical music and education category median on YouTube — a strong signal that its audience is genuinely active, not passive. For a Mid-tier channel, that kind of community interaction is a meaningful indicator that the teaching format is resonating well with learners.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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