India
Preiti Bhamra is a Mumbai-based beauty and skincare creator who has built her presence around cruelty-free product reviews delivered in a deliberately conversational, low-pressure style — her own phrase, 'skincare and yapping', neatly captures the tone.
Total Followers +0.5%
79K
Across YouTube, Instagram
Primary Platform
YouTube
31K followers · 39% of audience
Engagement
4.6%
vs. 1.5% category median
Sponsorship Tier
Micro
Est. $1.2K–$3.4K / IG post
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +313 +0.7% | +0 +0.0% | +313 |
| Last 30 days | +0 +0.0% | +389 +0.8% | +0 +0.0% | +389 |
| Last 90 days | +0 +0.0% | +880 +1.8% | +0 +0.0% | +880 |
| Last 365 days | +0 +0.0% | +880 +1.8% | +0 +0.0% | +880 |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Brillare Haircare | Sponsored content | Long-term | — | |
| Earth Rhythm Skincare | Sponsored content | Long-term | — | |
| Plum Goodness Beauty / Cruelty-free | Sponsored content | Long-term | — |
Preiti Bhamra is a Mumbai-based beauty and skincare creator who has built her presence around cruelty-free product reviews delivered in a deliberately conversational, low-pressure style — her own phrase, 'skincare and yapping', neatly captures the tone. Her content spans weekly skincare routines, makeup walkthroughs, and haircare (with a clear focus on curly and wavy textures), all filtered through a combination-skin perspective that gives her reviews practical specificity. A two-time Cosmopolitan India Beauty Influencer award recipient, she positions herself as an 'internet big sis' for self-care rather than an authority figure, which helps explain her notably high engagement rate relative to micro-tier category norms. Her Instagram bio places her in Mumbai with prior roots in Bahrain, and that cross-regional background gives her content a cosmopolitan feel that resonates beyond a single market.
Despite being a micro-tier creator by follower count, Preitibhamra's audience skews meaningfully international — the United States and India together account for roughly six in ten viewers, with additional reach into Brazil, the UK, and Mexico, a geographic spread unusual for India-based beauty creators at her scale. Brand partnerships logged in her content include Earth Rhythm, Brillare, and Plum Goodness, all Indian indie or clean-beauty labels, which signals deliberate alignment with the cruelty-free and conscious-beauty segment rather than mass-market cosmetics. This positioning makes her a logical fit for brands seeking credible, community-oriented promotion within the ethical beauty space, and her consistent posting cadence suggests a channel still actively building rather than coasting — giving prospective partners relatively early access to an engaged, values-aligned audience.
Preitibhamra reaches an audience concentrated in India primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Haircare, Skincare, Beauty / Cruelty-free, a clear signal of fit for brands in those categories. Demonstrated partners include Brillare and Earth Rhythm. Engagement on YouTube runs around 4.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows beauty content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For India-focused brands in Haircare and related categories, Preitibhamra offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Preitibhamra's tier (Micro, 79K combined followers, India). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Her full name is Preiti Bhamra — the handle @preitibhamra is simply her first and last name written without a space. She introduces herself as "Preiti" in her videos, making her one of the few beauty creators who uses her actual legal name as her entire online identity.
Yes — Preiti is a two-time Cosmopolitan India Beauty Influencer award winner, a recognition she highlights prominently in her Instagram bio. For a creator in the micro tier, back-to-back editorial recognition from a legacy beauty publication signals unusually strong credibility within the Indian beauty space.
Yes, cruelty-free is the defining filter for everything on her channel. Her YouTube bio, Instagram bio, and consistent use of the hashtag #CrueltyfreeBeauty all make this a non-negotiable part of her identity — viewers can expect her recommendations to exclude brands that test on animals.
Preiti focuses specifically on combination skin, which she tags as #CombinationSkin across her content. This makes her channel especially useful for viewers who struggle to find balanced advice that addresses both oily and dry zones — a skin type that broad beauty content often underserves.
Yes, curly and wavy hair care is a regular part of her content alongside skincare. Her YouTube bio includes the #CurlyWa tag, and she has partnered with hair-focused brands like Brillare on dedicated hair care content, so it's not just a skincare channel.
Yes — Earth Rhythm is one of her named brand partners, and their matcha face mask specifically has appeared in her content under hashtags like #EarthRhythm and #MatchaFaceMask. The collaboration fits neatly with her cruelty-free positioning, as Earth Rhythm is a clean-beauty brand.
Preiti has partnered with Brillare specifically around their hair care line, including their Tea Tree Oil Shots product. She uses dedicated hashtags like #BrillareHaircare and #BrillareTeatreeOilShots, suggesting the collaboration extends beyond a single post into a recurring hair care content series.
Yes, Plum Goodness is one of the brands that appears in her partnership hashtags alongside Earth Rhythm, Brillare, and Cerasense. Plum Goodness is a vegan and cruelty-free Indian beauty brand, which aligns directly with the ethos she promotes across both her YouTube and Instagram channels.
Preiti is originally from Bahrain — she uses the Bahraini flag in her Instagram bio — and is currently based in Mumbai, India. That Gulf-to-India background may partly explain why her audience skews notably international for an Indian beauty creator, with a large share of viewers coming from outside South Asia.
"Yapping" is how Preiti describes her chatty, conversational videos that go beyond straight product reviews into topics that simply make her happy or are on her mind. It's a deliberate branding choice — her YouTube bio opens with "love skincare and yapping?" — positioning her channel as a relaxed community space rather than a purely tutorial-driven beauty feed.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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