Thailand
Ppoohkt — known to their audience simply as Pooh — is a Thai lifestyle and fashion creator based in Thailand with a combined following of several million across Instagram and TikTok.
Total Followers +0.3%
3.8M
Across Instagram, TikTok
Primary Platform
2.3M followers · 60% of audience
Engagement
14.3%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $27K–$63K / IG post
| Window | TikTok | Combined | ||
|---|---|---|---|---|
| Last 7 days | +1K +0.1% | +0 +0.0% | +0 +0.0% | +1K |
| Last 30 days | +11K +0.5% | +0 +0.0% | +0 +0.0% | +11K |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Ppoohkt — known to their audience simply as Pooh — is a Thai lifestyle and fashion creator based in Thailand with a combined following of several million across Instagram and TikTok. The Instagram bio's reference to Chulalongkorn University ("cu106") points to a campus-rooted origin that likely helped build an early, loyal Thai fanbase, and the professional contact alias "changeartist" signals a deliberate pivot toward commercial creative work. Pooh's content spans fashion editorial moments, active outdoor lifestyle shots, gym culture, and seasonal social events such as Songkran, producing a feed that reads as aspirational yet accessible — the kind of mix that resonates strongly with Thailand's young urban demographic.
Brand partnerships visible in Pooh's hashtag activity tell a clear positioning story: collaborations with Elle Fashion Fever and EFFA Ticonsiam place the creator in premium Thai fashion and retail circles, while ongoing work with Friendly Me — a plant-based protein brand — signals a secondary foothold in the health and wellness space. A recurring content thread tagged #poohpavel suggests a duo or collaborative format that broadens reach beyond solo lifestyle posts. With an audience that skews heavily domestic (over nine in ten followers are in Thailand), an exceptionally high engagement rate relative to category norms, and rate cards reflecting macro-tier commercial value, Ppoohkt is well positioned as a go-to partner for Thai market activations in fashion, wellness, and lifestyle — categories where authentic local reach matters more than global scale.
Ppoohkt reaches an audience concentrated in Thailand primarily through Instagram, and is best activated via Instagram Reels and Stories, TikTok branded content. As a fashion creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 14.3%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of Instagram Reels and Stories and TikTok branded content lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows fashion content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Thailand-focused brands in fashion and related categories, Ppoohkt offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Ppoohkt's tier (Macro, 3.8M combined followers, Thailand). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Ppoohkt is widely known by the nickname Pooh, which forms the core of the @ppoohkt handle. Their professional booking contact is listed under the alias 'changeartist,' so Change is likely the name used for formal work arrangements, while Pooh remains the name their Thai fanbase knows them by.
Friendly Me is a Thai health and protein brand whose products include a dark cocoa plant protein and a clear protein line. Ppoohkt promotes Friendly Me under the dedicated hashtag #friendlymexpooh, which signals a named partnership rather than a casual one-off sponsored post.
The hashtag #poohpavel links Ppoohkt with a person named Pavel across their content, and it draws consistent curiosity from followers. The nature of the connection is not spelled out on their profile, which is exactly why the pairing turns up in searches — fans actively try to piece it together from the posts.
A Piece of Pooh appears to be Ppoohkt's own Valentine's Day product drop, promoted under the hashtag #apieceofpoohvalentine. It suggests that beyond sponsored partnerships, Ppoohkt has launched creator-owned merchandise or a curated collection tied directly to their personal brand.
EMIE BKK is a Bangkok-based brand that Ppoohkt works with, most visibly around seasonal campaigns — including a dedicated Valentine's drop tagged #emievalentinesdrop and #emiebkk. This sits within a broader pattern of Ppoohkt partnering with Thai fashion and lifestyle labels.
Yes, Ppoohkt has been involved with ELLE Fashion Fever in Thailand, posting content under the #ellefashionfever hashtag. They also appear at EFFAT ICONSIAM events, which points to consistent placement on Bangkok's high-profile fashion calendar.
Instagram officially classifies Ppoohkt under the Artist category, and their professional booking alias 'changeartist' reinforces a creative identity that goes beyond standard influencer work. Their content spans fashion, fitness, and lifestyle rather than locking into a single niche, which is consistent with a broadly creative personal brand.
Yes — Ppoohkt has shared jetski and dinghy content, and their feed also features Songkran celebrations, Thailand's biggest water festival in April. These outdoor posts sit alongside fashion and fitness content rather than forming a dedicated adventure channel, giving the overall feed a lifestyle-first feel.
Ppoohkt's Instagram engagement rate runs far above the category median for creators in the Macro tier — a gap that points to an unusually active and loyal audience rather than passive follower accumulation. With over 90% of their audience based in Thailand, content resonates tightly within a single cultural context, which tends to drive deeper interaction.
Ppoohkt has a combined following of well over three and a half million across Instagram and TikTok, placing them firmly in the Macro tier of Thai creators. Instagram is their primary platform and the main destination for brand partnerships, while their TikTok bio simply redirects followers back to Instagram.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@ppoohkt · Instagram
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