Russia
Pp_Recepti_Kbzu is a Russia-based healthy eating and recipe brand built around two pillars of the Russian wellness vernacular: PP (Правильное Питание, meaning 'proper nutrition') and КБЖУ (the Russian acronym for calories, protein, fat, and carbohydrates).
Total Followers +0.3%
2.2M
Across Instagram
Primary Platform
YouTube
2.2M followers · 100% of audience
Engagement
0.1%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $26K–$61K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 2,183,366 | +6K | 0.1% | 12.8 | 1 day ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | +2K +0.1% | +0 +0.0% | +0 +0.0% | +2K |
| Last 30 days | +6K +0.3% | +0 +0.0% | +0 +0.0% | +6K |
| Last 90 days | +42K +1.9% | +0 +0.0% | +0 +0.0% | +42K |
| Last 365 days | +42K +1.9% | +0 +0.0% | +0 +0.0% | +42K |
Daily follower snapshots from CreatorDB's longitudinal index.
Pp_Recepti_Kbzu is a Russia-based healthy eating and recipe brand built around two pillars of the Russian wellness vernacular: PP (Правильное Питание, meaning 'proper nutrition') and КБЖУ (the Russian acronym for calories, protein, fat, and carbohydrates). The channel name alone signals a specific, calorie-conscious audience — one that wants to track macros without giving up satisfying food. The Instagram bio reinforces this positioning neatly: 'eat and lose weight' is the core promise, paired with a monthly meal-plan link that functions as both a lead-generation tool and a product offering. Active on a near-daily posting cadence, the account maintains a consistently large Russian-speaking following spread across Russia, Kazakhstan, Ukraine, and Belarus.
The audience skews heavily female and clusters in the 25–34 age bracket — a demographic well-documented as the primary consumer of weight-management and clean-eating content across post-Soviet digital platforms. Engagement sits below the category median for accounts of this scale, which is not uncommon for mature food-and-wellness pages where follower bases accumulate over time but active interaction plateaus. The rate card reflects macro-tier pricing, suggesting the account has historically attracted brand partnerships in the food, health supplement, or diet product space typical of this niche. As Russian-language healthy-eating content continues to grow across CIS markets, Pp_Recepti_Kbzu is positioned as a functional, utilitarian brand — less personality-driven influencer, more trusted recipe resource — which tends to sustain long-term audience retention even as engagement metrics moderate.
Pp_Recepti_Kbzu reaches an audience concentrated in Russia primarily through YouTube, and is best activated via Instagram Reels and Stories. As a food creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on YouTube runs around 0.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows food content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For Russia-focused brands in food and related categories, Pp_Recepti_Kbzu offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Pp_Recepti_Kbzu's tier (Macro, 2.2M combined followers, Russia). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
ПП stands for Правильное Питание, which translates roughly to "proper nutrition" or "clean eating" in Russian. It is one of the most recognized shorthand terms in Russian diet culture, describing balanced, calorie-conscious eating — and it is the entire philosophy behind this account's recipe content.
КБЖУ is a Russian acronym for Калории, Белки, Жиры, Углеводы — meaning Calories, Proteins, Fats, and Carbohydrates, the four standard macronutrient figures. By putting КБЖУ directly in the handle, the account signals to followers that every recipe comes with a full nutritional breakdown, which is a major selling point for people tracking their intake.
Pp_Recepti_Kbzu promotes a structured monthly meal plan — "МЕНЮ НА МЕСЯЦ" — through a link pinned in the Instagram bio. It is designed to take the guesswork out of clean eating by combining the account's recipes into a complete, ready-to-follow month of meals, specifically aimed at people wanting to lose weight without feeling deprived.
The account's core promise — "У нас Ты можешь кушать и худеть" ("With us you can eat and lose weight") — frames every recipe as satisfying but calorie-controlled. The combination of ПП principles and КБЖУ tracking aligns with approaches widely recommended for sustainable, gradual fat loss rather than crash dieting.
Yes — the КБЖУ tag in the account name is effectively a standing promise that calorie counts and macronutrient figures accompany the recipes. This level of nutritional detail is one of the main reasons diet-focused Russian-speaking followers gravitate to this account over general food bloggers who skip that information.
The content focuses on clean, calorie-conscious versions of everyday meals popular in Russian-speaking households — think lighter takes on soups, casseroles, snacks, and desserts that fit a proper-nutrition lifestyle without sacrificing taste. The health and beauty niche framing reinforces that the recipes are built around weight management and feeling good, not just cooking.
It sits squarely in the weight-loss-friendly cooking space rather than general food content — the ПП branding, the КБЖУ tracking, and the monthly meal plan all point to an audience actively trying to manage their weight. General food entertainment is secondary to the practical, diet-oriented use case.
Yes — while Russia makes up the majority of the audience, pp_recepti_kbzu has a solid following in Kazakhstan, Ukraine, and Belarus, which together represent a meaningful share of total viewers. A small but present audience also exists in the United States, likely among Russian-speaking diaspora communities.
YouTube is listed as pp_recepti_kbzu's primary platform, suggesting the channel hosts longer-form recipe or cooking content there, while Instagram — where the account posts near-daily — functions as the main hub for daily recipes and follower engagement. Together the two platforms give the audience flexible ways to follow the content.
Yes — roughly 60 percent of the audience is female, which fits naturally with the healthy eating and weight-management niche, where women have historically been the dominant consumer group. The core demographic skews toward adults in their mid-20s to mid-30s, a segment with strong interest in nutrition, lifestyle, and health content.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@pp_recepti_kbzu · YouTube
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