@postpartum is a community aggregator account on Instagram built around the postpartum and new-parent experience, operating as a feature page rather than a personal creator channel.
Total Followers +0.0%
404K
Across Instagram
Primary Platform
404K followers · 100% of audience
Engagement
1.5%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $6.1K–$14K / IG post
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| 403,611 | +0 | 1.5% | — | 3 years ago |
| Window | Combined | |||
|---|---|---|---|---|
| Last 7 days | -202 -0.1% | +0 +0.0% | +0 +0.0% | -202 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
@postpartum is a community aggregator account on Instagram built around the postpartum and new-parent experience, operating as a feature page rather than a personal creator channel. The account amassed a mid-tier following by curating and reposting user-submitted content from new mothers, toddler parents, and expectant families — its bio actively invites followers to tag the account for reposts. The premium keyword handle grants natural search visibility within the motherhood and postpartum wellness space, making the page a passive discovery destination for parents navigating early childhood milestones.
Postpartum reaches its audience primarily through Instagram, and is best activated via Instagram Reels and Stories. As a parenting creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 1.5%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their Instagram-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows parenting content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For brands in parenting and related categories, Postpartum offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Postpartum's tier (Mid, 404K combined followers, —). Pulled from CreatorDB's category benchmarks.
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It is a community-run Instagram page dedicated to curating and sharing content from new parents, covering postpartum recovery, newborn life, toddler milestones, and the stay-at-home mom experience. Rather than documenting one person's life, the account functions as a hub where followers submit their own content to be featured. Its bio invites anyone in the parenting community to tag the account for a chance to appear on posts or stories.
The account does not publicly identify an individual creator or team behind it — the bio simply points business inquiries to DMs, giving no name or personal brand attached to the page. It operates as an anonymous community aggregator rather than a named personal creator. This setup is common among niche community pages that prioritize the audience's content over a single personality.
As of mid-2026, the account has not uploaded new content in roughly three years, suggesting it is currently inactive or on an indefinite hiatus. Month-over-month follower growth has flatlined, which is consistent with a dormant page. No public announcement explaining the pause has been made by the account.
According to the account's own bio, you simply tag @postpartum in your Instagram posts or stories to be considered for a feature. The page has historically spotlighted community-submitted photos and videos from new moms, parents, and caregivers documenting their postpartum and parenting journeys. Because the account is currently inactive, new features do not appear to be going up at this time.
The account centers on the postpartum and early-parenthood experience, sharing content around newborn care, toddler life, pregnancy, and the stay-at-home mom lifestyle. Its most-used hashtags — including #momlife, #newmom, #sahm, #motherhoodjourney, and #toddlermomlife — reflect the tight focus on parents navigating the first years of raising children. Content is sourced from the community rather than produced by a single creator.
It is a community aggregator, not a personal creator page. The invitation in its bio to tag the account for features makes clear it exists to spotlight its audience's content, not to document one individual's parenting journey. This model is common for niche community accounts that grow by giving their followers a platform.
No public explanation has been offered for the account going quiet after years of activity. The last upload was approximately three years before mid-2026, which could reflect a change in ownership, burnout on the part of the operator, or simply a decision to step back from managing the page. Community aggregator accounts like this one often wind down without formal announcements.
The account's bio explicitly includes a DM channel for business enquiries, indicating it has historically been open to brand partnerships and sponsored placements. As a mid-tier Instagram presence with over 400,000 followers, it would be relevant to brands targeting the new-parent and mom-life audience — such as baby product companies, family wellness brands, or maternity labels. Whether it is actively taking on new partnerships given its current inactivity is unclear.
The account leans heavily on parenting community hashtags including #motherhood, #toddlerlife, #momlife, #newmom, #parenting, #sahm, #pregnancy, #motherhoodjourney, and #toddlersofinstagram. These reflect its positioning as a destination for parents in the postpartum and early-childhood stage. Creators in this niche often use similar hashtags to increase the chance their tagged content gets noticed by the account.
The account has accumulated an audience of over 400,000 followers on Instagram, which places it in the Mid tier for influencer marketing purposes. Despite that established reach, the account has been dormant for roughly three years and is no longer growing meaningfully. Its audience skews evenly between men and women, which is somewhat unusual for a page focused on the mom-life niche.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@postpartum · Instagram
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