United States
Postmalone is a creator with a presence on Instagram (26,385,229 followers), YouTube (29,000,000 followers), TikTok (17,600,000 followers), based in United States.
Total Followers +0.0%
73M
Across Instagram, YouTube, TikTok
Primary Platform
26.4M followers · 36% of audience
Engagement
5.1%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $264K–$580K / IG post
Post closed out the 2026 Stagecoach Country Music Festival on the Mane Stage, blending pop hits like 'Circles' and 'Sunflower' with deep country covers and surprise guest appearances.
Post shared a whiteboard image on Instagram showing a blank two-disc, 40-song tracklist captioned 'coming soon,' signaling a major creative project following his 2024 country debut F-1 Trillion.
Dressed in a cowboy hat and blue jeans, Post rang in 2026 by performing Collin Raye's 1990s country hit 'That's My Story' live in Nashville.
The duo's second collaboration in under a year was released as a promotional single from Wallen's album I'm the Problem, building on the massive success of 'I Had Some Help' (2024).
Post headlined both Coachella Sundays, bringing out Jelly Roll and Ed Sheeran for weekend two, ahead of kicking off his 25-city Big Ass Stadium Tour.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | -21108 -0.1% | +0 +0.0% | +0 +0.0% | -21108 |
| Last 30 days | -68602 -0.3% | +102K +0.4% | +0 +0.0% | +33K |
| Last 90 days | -94987 -0.4% | +200K +0.7% | +100K +0.6% | +205K |
| Last 365 days | -94987 -0.4% | +200K +0.7% | +100K +0.6% | +205K |
Daily follower snapshots from CreatorDB's longitudinal index.
Postmalone is a creator with a presence on Instagram (26,385,229 followers), YouTube (29,000,000 followers), TikTok (17,600,000 followers), based in United States. Their content sits in the music space. Their Instagram bio reads: "AUGUST 26 — REMASTERED AND OFFICIALLY RELEASED FOR THE FIRST TIME EVER, CELEBRATING THE 10 YEAR ANNIVERSARY". The full audience and engagement breakdown is below.
Postmalone reaches an audience concentrated in United States primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a music creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 5.1%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in music and related categories, Postmalone offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Postmalone's tier (Mega, 73M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Post Malone's real name is Austin Richard Post. He coined the stage name as a teenager using an online rap name generator, combining his own last name with a randomly produced surname — and it stuck when his career took off.
August 26 refers to the date in 2015 when Post Malone uploaded "White Iverson" to SoundCloud, the track that launched his entire career. To mark the 10-year milestone, a remastered version was officially released on streaming platforms for the very first time — something fans had been waiting for since the original upload was never given a proper commercial release.
Yes — Post Malone released F-1 Trillion in 2024, a full country album that marked a dramatic genre shift from his hip-hop and pop roots. The project featured collaborations with major country artists and debuted to widespread commercial success, proving his crossover appeal to an entirely new audience.
Post Malone and Luke Combs collaborated on "Missin' You Like This," a track that pairs two of modern music's biggest crossover acts. The song deepened Post Malone's credibility within the country space and introduced his catalog to Combs' massive fanbase.
Post Malone co-founded Maison No. 9, a French rosé wine that launched around 2020. It quickly became one of the best-selling celebrity rosés in the United States, driven by his fanbase and strong retail placement.
Post Malone was associated with FIFA World Cup programming, which he flagged prominently in his social content with the #fifaworldcup hashtag. His global reach — spanning tens of millions of followers across platforms — has made him a recurring pick for major international entertainment events of that scale.
Yes — Post Malone performed an NPR Tiny Desk concert, which he highlighted in his social content with the #tinydesk hashtag. The stripped-back format gave fans a closer look at his vocal ability and songwriting away from the layered production of his studio records.
Post Malone broke through with "White Iverson," a track he recorded and posted to SoundCloud in 2015, named after NBA legend Allen Iverson. The song went viral almost immediately, earned him a record deal, and set the stage for one of the most commercially dominant careers in modern pop music.
Post Malone has hosted Posty Fest, his own annual music festival held in the Fort Worth, Texas area, reflecting his deep roots in the state where he grew up. The event typically features major supporting acts alongside his own headline set and has become a landmark moment in his fan community each year.
Twelve Carat Toothache is Post Malone's 2022 studio album, a more introspective record that touched on themes of fame, loneliness, and identity. It featured collaborations across genres and included singles like "Chemical," demonstrating his continued range as a songwriter beyond his earlier trap-pop sound.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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