United States
Pokemon is a creator with a presence on Instagram (6,989,594 followers), YouTube (7,180,000 followers), TikTok (10,200,000 followers), based in United States.
Total Followers +1.0%
24.4M
Across Instagram, YouTube, TikTok
Primary Platform
7M followers · 29% of audience
Engagement
4.0%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $84K–$197K / IG post
At the 2026 World Championships closing ceremony in San Francisco, Pokémon Company President Tsunekazu Ishihara announced the first-ever Pokémon TCG animated film, slated for cinemas in 2027.
The brand-new fan event featured interactive exhibits, cosplay showcases, panels, workshops, and an on-site Pokémon Center store, held alongside the World Championships at Chase Center.
A new teaser trailer debuted at PokémonXP, with the full series set to stream worldwide on Disney platforms.
The anniversary expansion features 150+ cards including 30 classic reprints and 30 unique Pikachu illustrations, releasing on the same day globally for the first time ever.
The Pokémon Day presentation hosted by CEO Tsunekazu Ishihara also included updates on Pokémon Champions, Pokémon Legends: Z-A, TCG Pocket, and Pokémon GO.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +32K +0.5% | +10K +0.1% | +0 +0.0% | +42K |
| Last 30 days | +98K +1.4% | +50K +0.7% | +104K +1.0% | +252K |
| Last 90 days | +241K +3.4% | +164K +2.3% | +100K +1.0% | +505K |
| Last 365 days | +241K +3.4% | +164K +2.3% | +100K +1.0% | +505K |
Daily follower snapshots from CreatorDB's longitudinal index.
Pokemon is a creator with a presence on Instagram (6,989,594 followers), YouTube (7,180,000 followers), TikTok (10,200,000 followers), based in United States. Their content sits in the gaming & entertainment space. Their Instagram bio reads: "What's your favorite? #Pokemon30 For all things TCG ➡️ @pokemontcg For competitive Pokémon ➡️ @playpokemon". The full audience and engagement breakdown is below.
Pokemon reaches an audience concentrated in United States primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a gaming creator they map naturally to brands targeting that space. With no brand deals logged yet, they read as an available, category-aligned partner for advertisers building early presence in the space. Engagement on Instagram runs around 4.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows gaming content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in gaming and related categories, Pokemon offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Pokemon's tier (Mega, 24.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
#Pokemon30 marks the 30th anniversary of the Pokémon franchise, which launched in 1996. The official Pokémon social accounts have used the hashtag across Instagram, YouTube, and TikTok to anchor milestone campaigns, fan celebrations, and anniversary content tied to that landmark year.
Pokémon Sleep is a mobile app that turns sleep tracking into a game — players collect Pokémon based on their nightly sleep data. The official Pokémon account heavily promotes it under hashtags like #pokemonsleep and #ポケモンスリープ, and even built a dedicated short-video series around it called #ポケ起き.
#ポケ起き is a short-video series produced by the official Pokémon account and tied to the Pokémon Sleep app, with each episode themed around spending Monday mornings with a specific Pokémon. The debut episode featured Typhlosion (バクフーン), and the series runs across TikTok and Instagram Reels.
The main @pokemon account covers the full Pokémon brand — video games, animation, app releases, and events — while @pokemontcg is the dedicated official account for the Pokémon Trading Card Game specifically. The main account's bio explicitly directs TCG fans to @pokemontcg for all card game news.
@playpokemon is the official Pokémon account focused on competitive play, including organized tournament circuits and the Pokémon World Championships. The main @pokemon Instagram bio points competitive players directly there, keeping high-level tournament content separate from the general brand channel.
The Pokémon World Championships — commonly called Pokémon Worlds — is the annual flagship tournament for the Pokémon Video Game and Trading Card Game formats. The official Pokémon account actively covers it using #pokemonworlds, posting highlights, event features, and results across Instagram, YouTube, and TikTok.
Pokémon originated in Japan through Game Freak and Nintendo, and the franchise keeps a bilingual identity even on its global-facing social channels. The TikTok bio opens in Japanese — "ポケモンの公式アカウントだよ！" — before identifying itself in English as the official Pokémon account, a nod to the brand's Japanese roots.
The official Pokémon YouTube channel posts video game trailers and reveals, Trading Card Game content, animated series episodes and clips, and highlights from competitive events like Pokémon Worlds. It also covers app launches and franchise milestones, effectively serving as the main archive for all official Pokémon media.
According to the official Pokémon YouTube channel bio, the franchise has been catching 'em all since 1996 — making it over 30 years of games, animation, trading cards, and digital content. That longevity is why the #Pokemon30 anniversary hashtag has been a significant focus across all their platforms.
The official Pokémon brand runs major accounts on Instagram, YouTube, and TikTok, with TikTok currently its largest single platform by follower count and also its highest-engagement channel. Each platform leans into different formats — TikTok favors short reactive clips, YouTube hosts longer trailers and series, and Instagram bridges both.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@pokemon · Instagram
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