South Korea
Plave_Official is a creator with a presence on YouTube (1,190,000 followers), Instagram (742,295 followers), TikTok (1,700,000 followers), based in South Korea.
Total Followers +0.0%
3.6M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
1.2M followers · 33% of audience
Engagement
17.8%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $11K–$26K / IG post
PLAVE's first global world tour began in 2026, with dates including Incheon, South Korea. An ID clip for the Incheon leg was published on the group's official YouTube channel in June 2026.
PLAVE dropped 'Caligo Pt.2' digitally on April 13 and physically on April 14, 2026. The album became their third million-seller and marked their debut on the Billboard 200 (week ending May 2), with the group also appearing on the Artist 100.
Their Asia Tour 'DASH: Quantum Leap Encore' concluded with two sold-out nights at Seoul's Gocheok Sky Dome, making PLAVE the first virtual idol group to sell out both KSPO Dome and Gocheok Sky Dome.
The May 17, 2025 issue of Billboard featured an in-depth interview with PLAVE, noting over 2.1 billion global on-demand streams since their 2023 debut and their plans for more global tours.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +148 +0.0% | +0 +0.0% | +148 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +31K +2.6% | +0 +0.0% | +0 +0.0% | +31K |
| Last 365 days | +31K +2.6% | +0 +0.0% | +0 +0.0% | +31K |
Daily follower snapshots from CreatorDB's longitudinal index.
Plave_Official is a creator with a presence on YouTube (1,190,000 followers), Instagram (742,295 followers), TikTok (1,700,000 followers), based in South Korea. Their content sits in the k-pop music space. Their YouTube bio reads: "PLAVE OFFICIAL YouTube 플레이브 공식 유튜브 ⠀ #PLAVE #플레이브". The full audience and engagement breakdown is below.
Plave_Official reaches an audience concentrated in South Korea primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a music creator they map naturally to brands targeting that space. Demonstrated partners include Mediheal. Engagement on YouTube runs around 17.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows music content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For South Korea-focused brands in music and related categories, Plave_Official offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Plave_Official's tier (Macro, 3.6M combined followers, South Korea). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
PLAVE are a virtual K-pop boy group — their members appear on screen as animated, metaverse-style avatars rather than as live-action people. Real performers and voice artists power each character behind the scenes, giving every member a distinct personality and voice. This virtual-idol format is the single defining thing that sets PLAVE apart from conventional K-pop acts.
PLAVE has five members: Eunho (은호), Yejun (예준), Noah (노아), Bamby (밤비), and Hamin (하민). Each member has a unique avatar design and on-screen personality, and fans closely follow individual-member content — hashtags like #bamby and #hamin trend regularly across their social posts.
PLAVE's official fandom is called Asterum (아스테룸). The name ties into the group's space-and-universe branding aesthetic, and Asterum fans are known for unusually intense engagement — PLAVE's interaction rate runs far above the typical K-pop group benchmark across every platform they're active on.
PLAVE is managed by VLAST, a subsidiary of Kakao Entertainment. VLAST developed the virtual avatar technology that defines the group's visual identity and oversees their music releases, fan content, live events, and brand partnerships.
PLAVE debuted in February 2023, making them a relatively recent act that grew at a remarkable pace. Despite their short career, they have accumulated well over three million followers across platforms with engagement levels that far exceed the K-pop category average.
'여섯 번째 여름' — romanized as The 6th Summer — is one of PLAVE's most fan-beloved tracks, consistently appearing among their top trending hashtags. The title suggests a nostalgic, emotionally resonant theme tied to a specific summer memory, a style common in Korean pop balladry, and it has become a signature piece that fans reference constantly across social media.
Yes — PLAVE holds real-world concerts where the virtual members are rendered on stage using high-tech display technology. The group has been actively touring Asia, with recent concert stops in Kaohsiung and Taipei, showing strong demand in the Taiwanese market alongside their established Korean fanbase.
PLAVE has a sponsored partnership with Mediheal, the well-known South Korean skincare and sheet-mask brand, producing content for their YouTube channel. Mediheal is a leading K-beauty label with strong international recognition, making it a natural fit for a group whose fanbase spans South Korea, the United States, and beyond.
PLAVE released a cover of '好きすぎて滅！' (Sukisugite METSU!) originally by Japanese boy group M!LK, showcasing their vocal versatility and their interest in connecting with the Japanese idol music scene. Covering Japanese-language songs is a strategy K-pop groups often use to signal appreciation for Japanese fandoms and demonstrate range beyond Korean-language releases.
Despite being a South Korean virtual group, the United States makes up the largest portion of PLAVE's online audience, ahead of South Korea itself, with additional fans concentrated in India, the United Kingdom, and Canada. This unusually strong Western presence suggests their content — and the virtual-idol concept — is resonating well beyond the traditional Korean-speaking K-pop audience.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@plave_official · YouTube
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