Canada
Carleigh Bodrug is a Canadian plant-based food creator who built the PlantYou brand around a straightforward premise: vegan cooking should be quick,…
Total Followers +0.4%
10.8M
Across Instagram, YouTube, TikTok
Primary Platform
5.7M followers · 53% of audience
Engagement
1.7%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. $69K–$160K / IG post
She appeared on GMA and GMA3 to reveal the new title — 140+ plant-based recipes designed for busy people, most under 30 minutes — due September 29, 2026.
The feature covers her entrepreneurial journey and notes she now tops Favikon's ranking of leading vegan influencers in Canada.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +5K +0.1% | +0 +0.0% | +0 +0.0% | +5K |
| Last 30 days | +38K +0.7% | +0 +0.0% | +0 +0.0% | +38K |
| Last 90 days | +70K +1.2% | +31K +2.3% | +0 +0.0% | +101K |
| Last 365 days | +70K +1.2% | +31K +2.3% | +0 +0.0% | +101K |
Daily follower snapshots from CreatorDB's longitudinal index.
Carleigh Bodrug is a Canadian plant-based food creator who built the PlantYou brand around a straightforward premise: vegan cooking should be quick, accessible, and genuinely appetizing rather than aspirational or preachy. She established her presence across Instagram, TikTok, and YouTube by posting approachable recipe content — minimal ingredients, short prep times, clear visual instruction — at a moment when mainstream interest in plant-based eating was accelerating. That positioning paid off: her debut PlantYou cookbook reached the number-one spot on the New York Times bestseller list, a crossover achievement that moved her firmly from social creator into the author and media category. A follow-up cookbook, Quickies, with an accompanying free e-cookbook offered as a pre-order incentive, signals she has continued to develop the brand around the same time-conscious, beginner-friendly angle that drove her initial growth.
Her audience skews heavily female and clusters in the millennial and Gen Z brackets, with the United States and Canada together accounting for the large majority of her reach — a demographically cohesive base that is attractive to food, wellness, and grocery-adjacent brands. Engagement across her platforms sits at or above category median, with YouTube and TikTok delivering notably stronger interaction rates than her Instagram, which nevertheless remains her largest and most active channel. The PlantYou positioning — eating more plants rather than strict veganism — gives her broader brand-partnership utility than a more ideologically rigid creator might have, opening doors to mainstream food and kitchen brands alongside dedicated plant-based labels. With two bestselling cookbooks, a managed brand-deal operation through Portrait Management, and an audience primed for continued content and product releases, Bodrug is well-placed to expand PlantYou into a multi-format food and lifestyle brand rather than remaining purely a social-first creator.
Carleigh Bodrug reaches an audience concentrated in Canada primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. Their sponsorship history skews toward Books / Publishing, a clear signal of fit for brands in those categories. Demonstrated partners include PlantYou (cookbook series). Engagement on Instagram runs around 1.7%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at Carleigh Bodrug's tier (Mega, 10.8M combined followers, Canada). Pulled from CreatorDB's category benchmarks.
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Yes — Carleigh Bodrug's PlantYou cookbook series reached the number one spot on the New York Times bestseller list, a milestone she highlights at the top of her social media bios. That achievement moved her beyond social media into mainstream publishing and cemented her as one of the most credible voices in plant-based cooking.
The Quickies cookbook is one of Carleigh Bodrug's PlantYou titles, focused on fast plant-based meals designed for people who want vegan food without long prep times. She actively promotes it across her Instagram and TikTok, linking directly to it in her bio and directing followers to PlantYou.com to grab a copy.
Carleigh Bodrug's Instagram bio references the PlantYou cookbooks in the plural, confirming she has published more than one title in the series. The Quickies cookbook is one of the titles currently in active promotion, with PlantYou.com serving as the central hub for her recipes and book sales.
Yes — Carleigh Bodrug follows a fully plant-based, vegan lifestyle, and it is the consistent thread across every recipe, YouTube video, and brand partnership she takes on. Her entire PlantYou brand is built around animal-free cooking, and she does not promote non-vegan products anywhere in her content.
Vimergy is a supplement brand, and Carleigh Bodrug has partnered with them to promote their B12 supplement in her content. The collaboration is a natural fit for her audience because B12 is a nutrient that plant-based eaters are commonly advised to supplement, making it one of the more on-brand sponsor relationships in her feed.
It is a PlantYou recipe built around oven-roasting onions until deeply sweet and golden, then combining them with pasta — the dish is described as vegan and gluten-free optional. It appears among her top recent content titles and draws attention for its simple ingredient list and mostly hands-off baking method.
Many of Carleigh Bodrug's recipes include a gluten-free optional note, meaning she builds in substitutions for people avoiding gluten rather than making every dish exclusively GF by default. Her baked caramelized onion pasta, for example, is explicitly labeled that way, so followers can swap in their preferred pasta without reworking the whole recipe.
Yes — Carleigh Bodrug runs PlantYou.com as a dedicated recipe website and regularly directs followers there in her post captions with phrases like 'recipe at PlantYou dot com.' The site extends her content beyond social media and ties into her cookbook series as the central destination for her plant-based cooking brand.
PlantYou is a play on 'plant-based' combined with the second-person 'you,' framing vegan cooking as something accessible and personal rather than niche or restrictive. The name doubles as her social handle, her cookbook series title, and her website URL — making it one of the more cohesive creator-to-brand identities in the food space.
Carleigh Bodrug is Canadian, and Canada consistently ranks as the second-largest country in her audience. Despite her Canadian base, the majority of her over ten million combined followers across Instagram, TikTok, and YouTube are based in the United States.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@plantyou · Instagram
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