United States
Planningwithkay is a US-based artist, sticker maker, and bullet journal content creator whose channel sits at the intersection of creative planning and analog organization.
Total Followers +0.0%
207K
Across YouTube, Instagram
Primary Platform
YouTube
137K followers · 66% of audience
Engagement
6.6%
vs. 1.5% category median
Sponsorship Tier
Mid
Est. $1.4K–$3.5K / IG post
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| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 90 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 365 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
Daily follower snapshots from CreatorDB's longitudinal index.
Planningwithkay is a US-based artist, sticker maker, and bullet journal content creator whose channel sits at the intersection of creative planning and analog organization. Kay produces tutorials, plan-with-me videos, and weekly spread walkthroughs across YouTube and Instagram, with content explicitly framed around mental health and beginner accessibility. Her creative process draws on Procreate for digital sticker design, and she operates her own handmade sticker shop at planningwithkay.com catering to bullet journal and planner enthusiasts. A stamp partnership with Contact Crafts extends her reach further into the physical crafting market, rounding out a small but coherent product ecosystem.
Her audience skews young — concentrated in the 18–34 bracket — with a slight female lean and a US-majority base supplemented by English-speaking markets in the UK and Canada. Her engagement rate runs well above category norms for a mid-tier creator, suggesting a tightly bonded community that incorporates her content into regular weekly routines rather than casual browsing. This depth of loyalty positions her well for partnerships with stationery brands, digital art software, and productivity tools. As bullet journaling continues to attract new participants through mental-health-adjacent framing, Kay's beginner-friendly approach and integrated product presence give her a durable and defensible foothold in a quietly growing niche.
Planningwithkay reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories. Their sponsorship history skews toward Crafts / Stationery, a clear signal of fit for brands in those categories. Demonstrated partners include Contact Crafts. Engagement on YouTube runs around 6.6%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Crafts / Stationery and related categories, Planningwithkay offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Planningwithkay's tier (Mid, 207K combined followers, United States). Pulled from CreatorDB's category benchmarks.
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Yes, Planningwithkay runs her own online shop at planningwithkay.com, where she sells handmade stickers made specifically for bullet journals, planners, and organizers. The shop is a central part of her brand and is promoted across both her YouTube channel and Instagram.
Planningwithkay has a partnership with Contact Crafts through which she sells stamps — the purchase link is featured directly in her Instagram bio. It extends her creative work beyond digital sticker design into physical crafting supplies for planners and bullet journalists.
Yes, Procreate is a tool she regularly references and tags in her content, making it a key part of her sticker-design workflow. It's a digital illustration app widely used by indie sticker makers for its ability to produce hand-drawn, print-ready artwork.
Yes — she has a video titled "Daily Journaling for your Mental Health *Beginner Friendly Ideas*" that walks viewers through using journaling as a mental wellness practice. The beginner-friendly framing is characteristic of her channel's approach to making planning accessible to newcomers.
A bullet journal weekly spread is a hand-designed, single-view layout covering a full week of tasks, goals, and notes inside a planner. Planningwithkay films her own spreads in a "plan with me" format on YouTube and Instagram, showing her layout choices and decoration process from start to finish.
Planningwithkay consistently frames her content as beginner-friendly — her mental health journaling video explicitly calls this out, and her channel broadly covers foundational bujo techniques rather than advanced setups. Her style is approachable and focused on making planning feel manageable rather than overwhelming.
She makes handmade stickers designed for use in bullet journals, planners, and organizers — functional and decorative pieces built around the planning niche. Alongside digital stickers, she also designs physical stamps available through her Contact Crafts partnership.
Yes — she openly identifies as a "Cat Mama" in her Instagram bio, making it a recognized part of her personal brand. While her content centers on planning and sticker making, her cats are a personality detail her community is familiar with.
Planningwithkay is based in the United States, which is also where the largest share of her audience is located. She also has a meaningful following in the UK and Canada, reflecting the broad international appeal of bullet journaling content.
Planningwithkay is active on YouTube and Instagram as her primary platforms, posting bullet journal spreads, sticker-making content, and planning tutorials on both. She also maintains a Facebook page (Planning with Kay) and her sticker shop at planningwithkay.com.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@planningwithkay · YouTube
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