United States
Planet Money is NPR's flagship economics media brand, launched in 2008 during the global financial crisis with a mission to make complex economic concepts accessible to a broad, non-specialist audience.
Total Followers +0.5%
1.1M
Across YouTube, Instagram, TikTok
Primary Platform
YouTube
97K followers · 9% of audience
Engagement
6.4%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $5K–$12K / IG post
"Planet Money: A Guide to the Economic Forces That Shape Your Life," co-authored by host Sarah Gonzalez and longtime contributor Alex Mayyasi, was published by W.W. Norton. The team supported the launch with a 12-city live tour, including stops at the 92nd Street Y in New York and Politics and Prose in Washington, D.C.
Planet Money created a board game built around economics concepts and documented the process of pitching it to major big-box retailers on-air. The Exploding Kittens partnership was also reflected in sponsored YouTube content.
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +302 +0.3% | +546 +0.2% | -79 -0.0% | +769 |
| Last 30 days | +2K +2.2% | +4K +1.6% | -472 -0.1% | +6K |
| Last 90 days | +10K +10.7% | +14K +5.5% | -707 -0.1% | +23K |
| Last 365 days | +10K +10.7% | +14K +5.5% | -707 -0.1% | +23K |
Daily follower snapshots from CreatorDB's longitudinal index.
Planet Money is NPR's flagship economics media brand, launched in 2008 during the global financial crisis with a mission to make complex economic concepts accessible to a broad, non-specialist audience. It operates as a franchise spanning two audio series — the twice-weekly flagship show and The Indicator, a shorter daily episode built around a single economic data point — alongside active social channels. The brand's defining approach is narrative-driven storytelling that translates macroeconomic forces into human-scale stories, a format refined across nearly two decades of public radio production.
Planet Money's social expansion, particularly on TikTok where engagement runs well above category norms, reflects a deliberate effort to reach younger audiences with economics content packaged for short attention spans. The audience skews heavily toward 18-to-34-year-olds with a slight female majority — an atypical profile for economics media that signals how its accessible, story-first format broadens the genre's appeal beyond traditional finance audiences. Seasonal franchises like #PMSummerSchool and the publication of a Planet Money book extend the brand beyond audio. With meaningful reach across the US, UK, Canada, and Australia, and an audience that is young, educated, and civically engaged, Planet Money occupies a distinctive brand-safe position well suited to consumer partnerships seeking credibility with values-aligned, English-speaking audiences.
Planetmoney reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As an education creator they map naturally to brands targeting that space. Demonstrated partners include Exploding Kittens. Engagement on YouTube runs around 6.4%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. The channel's mix of long-form YouTube integrations and Instagram Reels and Stories lets a sponsor choose between short awareness placements and longer, more detailed integrations. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in education and related categories, Planetmoney offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Planetmoney's tier (Macro, 1.1M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Planet Money and The Indicator are both NPR podcasts produced by the same team, but they serve different listening habits. Planet Money releases longer, narrative-driven episodes twice a week, while The Indicator is a shorter daily show focused on one economic idea or data point per episode.
Planet Money+ is NPR's premium subscription tier for fans of Planet Money and The Indicator. Subscribers get an ad-free listening experience and access to bonus content, supporting independent public radio journalism directly.
Yes, Planet Money published a book that the team promoted heavily on TikTok with a pre-order campaign that included a free gift for early buyers. It's an extension of the show's mission to make economics genuinely interesting and accessible to everyday readers.
Planet Money Summer School is an annual mini-series Planet Money produces each summer to teach economics fundamentals in an entertaining, story-driven format. It's designed to be approachable even for listeners with no economics background, and it consistently trends under the hashtag #pmsummerschool.
Yes, Planet Money is produced by NPR (National Public Radio) and has been one of its flagship podcast properties since its launch during the 2008 financial crisis. The same NPR team also produces The Indicator from Planet Money, the daily companion show.
That's exactly the kind of counterintuitive story Planet Money is known for. The show regularly breaks down topics like executive compensation, corporate tax deductions, and how financial rules that seem abstract end up affecting ordinary people's lives — often in short, shareable clips on TikTok and YouTube.
Yes, Planet Money has produced content around the WNBA and All-Star Weekend, applying an economics lens to sports business topics. Connecting pop-culture moments to economic concepts is a signature part of how Planet Money draws in listeners who wouldn't normally seek out a finance podcast.
The Planet Money and Indicator podcasts are free on any major podcast platform. Planet Money+ is the optional paid subscription through NPR that removes ads and may unlock additional content for listeners who want to support the show financially.
Exploding Kittens sponsored Planet Money content on YouTube in early 2026, which is an unusually playful pairing for an economics podcast. It reflects how Planet Money's young, highly engaged audience — skewing heavily toward 18-to-34-year-olds — makes it attractive to consumer brands well outside the traditional financial media space.
Yes, Planet Money is one of the more successful news and economics accounts on TikTok, where it has built a following well into the hundreds of thousands and runs engagement rates far above the category average. The account translates complex economic stories into short, punchy clips that regularly trend under hashtags like #learnontiktok and #economics.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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