United States
The Property Lovers are the U.S.-based creator duo behind the handle @pjandthomas, who built a Macro-tier following by weaving real-estate enthusiasm into accessible, personality-driven lifestyle vlogging.
Total Followers +0.3%
1.4M
Across Instagram, YouTube, TikTok
Primary Platform
791K followers · 55% of audience
Engagement
3.5%
vs. 1.5% category median
Sponsorship Tier
Macro
Est. $12K–$28K / IG post
| Window | YouTube | TikTok | Combined | |
|---|---|---|---|---|
| Last 7 days | +2K +0.3% | +1K +0.6% | +0 +0.0% | +3K |
| Last 30 days | +3K +0.3% | +1K +0.6% | +0 +0.0% | +4K |
| Last 90 days | +4K +0.5% | +1K +0.6% | +0 +0.0% | +5K |
| Last 365 days | +4K +0.5% | +1K +0.6% | +0 +0.0% | +5K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Shark Sponsorship | Sponsored content | Jun 2026 | — | |
| BMW Deutschland Sponsorship | Sponsored content | YouTube | Feb 2026 | — |
| Helix Sleep Sponsorship | Sponsored content | YouTube | Jul 2025 | — |
The Property Lovers are the U.S.-based creator duo behind the handle <strong>@pjandthomas</strong>, who built a <strong>Macro-tier</strong> following by weaving real-estate enthusiasm into accessible, personality-driven lifestyle vlogging. Operating primarily on Instagram, with a growing TikTok presence that has demonstrated strong native engagement, PJ and Thomas have carved out a distinct lane at the intersection of home ownership, aspirational living, and day-to-day couple content. Their above-category engagement suggests an audience that actively interacts rather than passively scrolls, a signal that positions them competitively within the lifestyle and property content space heading into the second half of the 2020s.
The Property Lovers reaches an audience concentrated in United States primarily through Instagram, and is best activated via long-form YouTube integrations, Instagram Reels and Stories, TikTok branded content. As a lifestyle creator they map naturally to brands targeting that space. Demonstrated partners include Shark and BMW Deutschland. Engagement on Instagram runs around 3.5%, pointing to an audience suited to category-relevant, mid-funnel brand campaigns rather than pure-reach buys.
Benchmark estimates for a creator at The Property Lovers's tier (Macro, 1.4M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
The Property Lovers are a U.S.-based lifestyle creator duo who post under the handle @pjandthomas. They produce property-themed lifestyle vlogs across Instagram and TikTok, presenting themselves as a couple navigating home ownership and aspirational living together.
Their content centers on real estate, home interiors, and property lifestyle, wrapped in a broader vlog format that covers couple life, travel, and consumer purchases. The blend makes their feed accessible to viewers who are property-curious but not exclusively interested in finance or investment.
Across platforms, The Property Lovers have approximately 1.3 million followers as of mid-2026. Instagram accounts for just over 788,000 of those, with TikTok contributing roughly 477,000.
Their blended engagement rate sits at 4.7% on Instagram and 7.6% on TikTok, both well above the lifestyle category median of around 1.5%. This places them among the higher-performing accounts in their follower tier.
Their content strongly presents them as a couple navigating shared homeownership and lifestyle decisions together, which forms the emotional backbone of the channel. The duo format is central to their brand identity and audience connection.
The Property Lovers are based in the United States, and their audience is heavily concentrated in the U.S. home market, with secondary reach across other English-speaking Western markets.
Given their property and home focus, the strongest brand fits sit in interiors, home improvement, mortgage and property-tech, and personal finance. Their lifestyle vlog format also accommodates travel, fashion, and broader consumer brands targeting younger adult homebuyers.
Macro-tier, reflecting a combined following in the low-to-mid seven figures and sponsorship rate structures consistent with that level. Their engagement performance is notably strong relative to other Macro accounts in the lifestyle vertical.
They are active on Instagram and TikTok, with Instagram serving as the primary platform by follower count. TikTok shows higher engagement per post despite a smaller audience, suggesting a highly active secondary community there.
Their audience skews male and heavily Gen Z, with a strong concentration of viewers in the 18–34 age range. The U.S. home market makes up the majority of their reach, which aligns naturally with content about property ownership and domestic aspiration.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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@pjandthomas · Instagram
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