United States
Pinkfong is a creator with a presence on YouTube (84,900,000 followers), based in United States.
Total Followers +0.2%
84.9M
Across YouTube
Primary Platform
YouTube
84.9M followers · 100% of audience
Engagement
0.8%
vs. 1.5% category median
Sponsorship Tier
Mega
Est. — / IG post
At Licensing Expo 2026 in Las Vegas, The Pinkfong Company unveiled new partnerships with tonies® (Walmart-exclusive audio toy launching Sept 2026), Glo Pals (light-up bath toys), ICON Sports Group (kids' soccer/volleyballs), and AVA Active (toddler activewear), further extending Baby Shark into a full lifestyle brand.
The company opened 'Baby Shark's Secret Invitation: Becoming Shark' at Seoul's DDP Museum — a 1,650 sq-meter AI-powered experience featuring 20+ interactive zones. The project was backed by South Korea's Ministry of Culture as part of its $7.3M K-Content AI Innovation initiative.
The Pinkfong Company reported its YouTube views hit 66.5 billion in 2025 alone — a 52% year-over-year jump — while the flagship 'Baby Shark Dance' video held its position as the most-viewed YouTube video in history for 64 consecutive months.
The deal covers the Pingu Classic Series, Pingu in the City, and a special, marking a strategic push by Pinkfong to expand beyond its own IP by bringing beloved legacy family content to Korean audiences.
Pinkfong and SeaWorld announced a multi-park tour of live Baby Shark character meet-and-greets across San Diego, Orlando, and San Antonio, alongside the world premiere of a new animated music video set at SeaWorld.
| Platform | Followers | 30d Growth | Engagement | Posts / wk | Last upload |
|---|---|---|---|---|---|
| YouTube | 84,900,000 | +204K | 0.8% | 5.8 | 2 days ago |
| Window | YouTube | Combined | ||
|---|---|---|---|---|
| Last 7 days | +0 +0.0% | +0 +0.0% | +0 +0.0% | +0 |
| Last 30 days | +204K +0.2% | +0 +0.0% | +0 +0.0% | +204K |
| Last 90 days | +399K +0.5% | +0 +0.0% | +0 +0.0% | +399K |
| Last 365 days | +399K +0.5% | +0 +0.0% | +0 +0.0% | +399K |
Daily follower snapshots from CreatorDB's longitudinal index.
| Brand | Type | Platform | Date | Performance vs. baseline |
|---|---|---|---|---|
| Nickelodeon (Paramount Global) Media / Entertainment | Long-term partnership | YouTube | 2021–Long-term | — |
| Just Play Toys / Licensing | Long-term partnership | YouTube | Long-term | — |
Pinkfong is a creator with a presence on YouTube (84,900,000 followers), based in United States. Their content sits in the kids & education space. Their YouTube bio reads: "Welcome to Pinkfong's official YouTube channel. Meet Pinkfong’s fun, educational videos that captured the hearts of millions of children around the world. Subscribe to Pinkfong Baby Shark’s channel for kids’ favorite songs & stories create". The full audience and engagement breakdown is below.
Pinkfong reaches an audience concentrated in United States primarily through YouTube, and is best activated via long-form YouTube integrations. Their sponsorship history skews toward Media / Entertainment, Toys / Licensing, a clear signal of fit for brands in those categories. Demonstrated partners include Nickelodeon (Paramount Global) and Just Play. Engagement on YouTube runs around 0.8%, which points to an audience better suited to category-relevant, mid-funnel campaigns than to pure-reach buys. Their YouTube-first format lends itself to integrations that sit inside the creator's usual content rather than running as standalone ads. Because the audience follows education content rather than arriving through untargeted reach, sponsorships that match the channel's subject matter tend to convert more efficiently than broad placements. A consistent, on-topic posting focus gives sponsors a predictable, brand-safe environment, lowering placement risk compared with broad, general-interest channels. Campaigns here are best measured on qualified engagement and consideration within the niche rather than on raw impression volume. For United States-focused brands in Media / Entertainment and related categories, Pinkfong offers a defined, creative-fit audience rather than broad, low-intent impressions.
Benchmark estimates for a creator at Pinkfong's tier (Mega, 84.9M combined followers, United States). Pulled from CreatorDB's category benchmarks.
The CreatorDB Agency runs end-to-end influencer campaigns globally — shortlisting, outreach, contracting, and performance reporting. Talk to our team about building a campaign around creators in this niche.
Yes, Pinkfong's Baby Shark Dance holds the record as the most-viewed video in YouTube history, surpassing billions of views and knocking Despacito off the top spot. Its repeating lyrics, bright animation, and easy hand gestures made it uniquely addictive for toddlers — and, eventually, their exhausted parents.
Pinkfong is a brand owned by The Pinkfong Company, a South Korean entertainment and education business previously known as SmartStudy. The company develops children's content across video, mobile apps, live shows, and global licensing deals.
Yes, Pinkfong was created by The Pinkfong Company, which is headquartered in Seoul, South Korea. Although the YouTube channel is registered in the United States, the brand's creative roots and founding team are Korean.
Baby Shark's Big Show! is an animated series that aired on Nickelodeon, expanding the Baby Shark universe into full episodic storytelling with characters and plots that go far beyond the original music video. The show brought Pinkfong's signature colorful animation to a broadcast TV audience worldwide.
Baby Shark is based on a traditional campfire chant that children and camp counselors had sung for decades before Pinkfong released its version in 2016. What Pinkfong did was produce a polished studio recording with a catchy beat, animated video, and the now-iconic hand gestures — turning an obscure folk song into a global cultural phenomenon.
The core Baby Shark family includes Baby Shark, Mommy Shark, Daddy Shark, Grandma Shark, and Grandpa Shark — each with their own signature hand gesture in the original song. Pinkfong has since built out the cast across spin-off videos, animated specials, and series episodes with additional characters and storylines.
Yes, Pinkfong produced a Baby Shark theatrical feature film, bringing the animated characters to the big screen in a full-length adventure well beyond the YouTube format. The move into cinema reflects The Pinkfong Company's strategy to grow Baby Shark into a multi-platform franchise spanning TV, film, and live entertainment.
Yes, alongside nursery rhymes and Baby Shark content, Pinkfong produces life-skills videos covering topics like stomach aches, potty training, and everyday health situations for young children. This educational layer is core to the brand's identity — its YouTube bio specifically describes its content as created by professionals in child education, not just entertainment.
The adult-skewing numbers are a well-known quirk of kids' channels on YouTube — the account holders and logged-in viewers are typically parents, caregivers, or older siblings who put the video on for a toddler who has no account of their own. The real end viewers are pre-schoolers; the analytics capture whoever owns the phone or tablet.
Pinkfong's main YouTube channel has surpassed 80 million subscribers, placing it firmly in the Mega tier and making it one of the largest children's channels on the entire platform. That scale reflects over a decade of consistent uploads and the remarkable global staying power of the Baby Shark brand across dozens of countries.
Stats (followers, engagement, audience demographics, growth) are pulled live from the CreatorDB API covering YouTube, Instagram and TikTok. Bio and FAQ content is AI-assisted; news items are sourced from cited public press at generation time. Read the full methodology →
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